Top Jeans Brands That Embrace Curves Flawlessly

Finding the perfect pair of jeans can be challenging, especially for those with a thicker waist who seek style without compromising on comfort. Fortunately, there's a range of brands that cater to these specific needs by crafting jeans with roomier waistbands and flattering designs. Brands such as Levi's, which offers a variety of fits and sizes, are renowned for their durability and versatile styles. Similarly, brands like NYDJ and Not Your Daughter’s Jeans emphasize comfort and a sleek silhouette. If you're looking for more recommendations to find your ideal fit, explore below for a curated selection of the best brands that cater to a thicker waist.

Illustration of jean for a thick waist

Best brands of jean for a thick waist in 2025

Levi's

Levi's, a brand established in 1873, offers a diverse range of jeans, including the 550, known for extra room in the hip, seat, and thigh, and the 541 with a comfortable fit for athletic builds, also the curvy line like 529, designed to hug curves and eliminate gapping at the waist. Additionally, many high-waisted options like the Ribcage and 720 are available, which can be flattering for a thick waist, with some styles incorporating stretch materials like elastane for added comfort and flexibility.

NYDJ

NYDJ, formerly known as Not Your Daughter's Jeans, was founded in 2003 and is renowned for its comfortable and flattering jeans for women of all shapes and sizes. The brand utilizes a unique Lift Tuck® technology that incorporates a crisscross front panel to flatten the tummy and a higher rise in the back to lift curves, prompting many customers to order one size smaller for the best fit. Their stretch denim fabric often contains a higher percentage of Lycra for enhanced flexibility, and they offer various fits such as straight, bootcut, and slim, as well as petite, tall, and plus sizes. Some styles like the Marilyn and Sheri are particularly popular among customers.

Good American

Good American, founded in 2016, is a brand celebrated for its inclusive approach to denim, offering a variety of styles, with a focus on a "gap-proof waistband" and "recovery fabric," designed to comfortably fit and flatter women with thicker waists. Their "Always Fits" jeans, launched in 2020, are crafted to fit a range of sizes, and an impressive 70% of their denim collection is made from responsible materials. The brand provides diverse styles, including high-rise, skinny, straight-leg, and relaxed fits. You can explore their collections on their website.

Universal Standard

Universal Standard, founded in 2015, is renowned for its commitment to inclusive sizing, offering jeans in sizes 00 to 40, and is frequently praised for comfortable, high-quality denim that accommodates a thick waist with features like high-rise designs and stretchy fabrics; their innovative Fit Liberty program, which began as a pilot in 2017, allows customers to exchange their clothing for a different size within a year of purchase, and in 2024, they have achieved an impressive 80% customer repeat rate.

Madewell

Madewell, originally a workwear company founded in 1937 and relaunched in 2006 as a J.Crew sister brand, has become a go-to for many, especially those with a thick waist, due to their focus on fit and inclusive sizing, offering styles like the "Curvy" line with a contoured waistband that prevents gapping and provides extra room in the hip and thigh. The brand's denim, which accounts for 29% of their revenue, is known for its quality and comfort, often blending 99% cotton with a touch of stretch for a flattering fit. Many reviewers praise the brand for its attention to the waist-to-hip ratio, making their jeans comfortable and flattering, with some styles like the Perfect Vintage line receiving a 90-95% recommendation rate from stylists. You can explore their diverse range of jeans on their website.

Torrid

Torrid, established in 2001, has become a leading retailer in plus-size fashion, offering a wide range of clothing in sizes 10-30, with jeans specifically designed for a comfortable fit for those with a thick waist. By May 2021, Torrid held 50% of the plus-size women's market share and operates over 600 stores. Impressively, 70% of their sales come from online purchases, showcasing over 3 million active customers. You can explore their collection to find the best in plus-size fashion.

Lane Bryant

Lane Bryant has been a go-to brand for plus-size women since the early 1900s, offering a variety of jeans designed with a focus on fit and comfort. Their options include the Signature Fit for curvy figures, Tighter Tummy for midsection smoothing, and Curvy Fit for smaller waists and fuller hips. According to reviews, their Right Fit Jeans are comfortable and frequently available on sale, making them a popular choice. They offer sizes ranging from 10 to 40, with petite, short, and long lengths, and some styles feature a high rise to prevent muffin tops. The stretchy fabric ensures comfort, with options like bootcut and flare styles to balance a bigger midsection and boyfriend jeans for a relaxed fit, making them an excellent choice for a thick waist. You can explore their selection at Lane Bryant's official website.

American Eagle

American Eagle's Curvy line, launched to address the common issue of waistband gaps, is a great option for those with a thick waist, offering a 13-inch hip-to-waist ratio difference, unlike the standard 10 inches. Their jeans, which range in size from 00 to 24, provide extra room in the hips and thighs, featuring various styles like Mom jeans and jeggings, made with soft, stretchy material for a comfortable fit. Many customers have noted the comfortable fit and the elimination of back-waist gapping. You can explore the American Eagle Curvy jeans line online.

Eloquii

Eloquii, a brand known for its plus-size fashion since 2011, is often praised for prioritizing curvy bodies, offering trendy and high-quality jeans, with some styles featuring a comfortable stretch and high-rise designs that accommodate a thick waist, and while some customers have noted issues with dye or fit, many appreciate the brand's focus on providing fashionable options, especially denim, in sizes 14-28. You can explore their wide selection of jeans on their official website.

ASOS Curve

ASOS Curve is recognized for its inclusive sizing, offering jeans in UK sizes 18-30, with a variety of styles like mom jeans and straight-leg options designed to flatter a thick waist, and while some reviewers note a tendency to stretch, many praise their comfortable fit and stylish designs, as seen in their popular dad jean, and with options in short, regular, and long lengths, ASOS makes it easy to find the right fit for your body. You can find a selection of ASOS Curve jeans here.