Top Lip Gloss Brands for a Perfect Pout

Lip gloss has become an essential staple in many beauty routines, adding a touch of shine and color to enhance any look. Over the years, numerous brands have excelled in crafting high-quality products that cater to varying preferences, from sheer and subtle hues to bold, glittery finishes. Whether you're looking for long-lasting wear, hydrating formulas, or vegan-friendly options, there are plenty of notable names in the market that deliver exceptional gloss. Curious to find out which brands made the cut in our list of the best lip glosses available today? Keep reading to discover our top picks below.

Illustration of lip gloss

Best brands of lip gloss in 2025

Fenty Beauty

Fenty Beauty, founded by Rihanna, stands out as a leading producer of lip gloss, generating $602.4 million in revenue in 2023 and maintaining a brand awareness of 53% among U.S. cosmetics and make-up users. The brand's popularity is evident with 13% of U.S. cosmetics users utilizing Fenty Beauty products, and 77% of its users showing loyalty to the brand. Fenty Beauty's products, such as the Gloss Bomb Stix, are known for their high shine and moisturizing properties, containing ingredients like vitamin E and Shea butter. The brand's success is also driven by its strong presence among Millennials and Gen Z. With new product launches, such as the high-shine gloss sticks, Fenty Beauty continues to innovate and capture a significant share of the beauty market.

Glossier

Glossier, valued at $1.8 billion, is a leading brand in the beauty industry, particularly renowned for its lip gloss and other cosmetic products. Founded in 2014, Glossier has built a strong customer base, especially among millennials and Gen Z, through its consumer-centric marketing, engaging content, and community-led social media approach. The brand has amassed a significant following, with 2.7 million followers on Instagram and 529K followers on TikTok as of April 2023. Glossier's products, including its lip gloss, are available in 600 Sephora stores across the US and Canada, and the company operates 12 permanent locations globally. Its commitment to listening to customer feedback and preferences has driven its success, with word-of-mouth marketing playing a crucial role in its growth.

Dior

Dior is a leading brand in the lip gloss market, known for its high-quality and innovative products. The brand's lip glosses, such as the Dior Addict Lip Maximizers, feature natural ingredients, various finishes including jelly, holographic, and shimmer, and a smooth texture with a subtle plumping effect. Dior's cosmetics revenue has seen significant growth, reaching EUR7.72 billion in 2022, up from EUR6.61 billion in 2021. The brand's products are popular among a wide range of consumers, with 808,000 users of Dior lip glosses in 2020. Dior's market presence is strengthened by its global distribution across 390 stores in 51 countries.

NYX Professional Makeup

NYX Professional Makeup is a leading brand in the lip gloss market, renowned for its innovative and highly popular products. As America's #1 lip gloss brand, NYX has achieved significant success, such as a 42% increase in brand awareness through a TikTok campaign in 2020. The brand's products, like the Duck Plump High Pigment Plumping Lip Gloss, feature unique formulations that have gained viral attention. NYX's strong digital presence and strategic partnerships, including a recent collaboration with Snapchat for an AR makeup experience, further enhance its market dominance. With products available in over 70 countries and a multi-channel approach, NYX continues to redefine affordable beauty. For more information on their offerings, explore the Shine Loud High Shine Liquid Lip Colour on their website.

Pat McGrath Labs

Pat McGrath Labs is renowned as one of the top producers of lip gloss, celebrated for its high-quality and trend-led products. The brand's exceptional success was underscored in 2019 when it became the top-selling debut beauty brand in Selfridges' history, with a product sold every 40 seconds throughout April. Pat McGrath Labs' lip glosses, such as the BlitzTrance and Lust: Mini MatteTrance Lipstick Trio, are highly popular, significantly bolstering the brand's robust online sales, amounting to $1,134,388 in October 2024 with a conversion rate of 2.50-3.00%. To explore more about the innovative products by Pat McGrath Labs, visit their official website.

Buxom

Buxom is renowned as one of the top producers of lip gloss, known for its high-quality and innovative products. The Full-On™ Plumping Lip Polish Gloss, for example, visibly plumps the appearance of lips with a unique Plumping Peptide Complex and Vitamin E, providing moisture and a high-shine finish. Buxom's products are 100% cruelty-free and made without parabens, mineral oil, petrolatum, and phthalates, aligning with growing consumer preferences for skin-friendly ingredients. The brand's commitment to technological advancements and customer satisfaction has contributed to the strong growth in the lip gloss market, expected to reach $4.81 billion by 2028 with a CAGR of 6.3%. Buxom's products are widely available, reflecting the increasing demand for beauty products globally.

KKW Beauty

KKW Beauty, founded by Kim Kardashian West in 2017, is renowned for its high-quality lip gloss and lip liner products, with over 40 shades available and a creamy, long-wearing formula that has garnered significant praise. The brand was valued at $1 billion in 2020 when Coty acquired a 20% stake for $200 million. KKW Beauty's products, such as the lip liners, are highly versatile and can be worn alone or paired with other lip products, making them a favorite among beauty enthusiasts. The brand's reach is extensive, leveraging Kardashian West's hundreds of millions of social media followers to drive sales and brand awareness. Despite the brand's rebranding and reformulation efforts, its products continue to be highly regarded for their luxe formulas and wide range of shades.

Kylie Cosmetics

Kylie Cosmetics, founded by Kylie Jenner in 2015, has established itself as a prominent player in the lip gloss market, known for its innovative products and effective marketing strategies. The brand has achieved significant financial success, with projected lifetime sales of $1 billion by 2022 and a valuation of over $1.7 billion. Kylie Cosmetics offers a variety of lip gloss products, including the Plumping Lip Gloss, which features ingredients like natural peptides and Frescolat for a cooling and moisturizing effect. The brand's products are popular for their high shine, diverse shade ranges, and user-friendly packaging. With a strong presence in the beauty market, Kylie Cosmetics continues to attract a large customer base.

MAC Cosmetics

MAC Cosmetics, once a leading brand in the makeup industry, has experienced significant usage of its lip gloss products, with an estimated 2.6 million people using MAC lip gloss/lipsticks in 2023 in the UK alone. Despite recent declines in sales, MAC remains a notable player, especially with its wide range of shades and historical influence on beauty trends. However, the brand is facing challenges such as increased competition from more inclusive and artist-focused brands like Pat McGrath and Makeup by Mario. The rising cost of MAC products has also made them less appealing compared to trendy alternatives promoted on social media platforms. As of 2023, MAC's lip gloss products still hold a significant market presence, though the brand is undergoing restructuring to adapt to changing consumer preferences.

Anastasia Beverly Hills

Anastasia Beverly Hills (ABH) is a renowned cosmetics brand, particularly notable for its high-quality lip products, including lip gloss. Despite some declines in certain product categories, ABH remains a leader in the beauty industry, with a significant share of conversations on social media platforms. In 2019, ABH was mentioned in 21% of all Eyebrow Products conversations, though it faced a decline in eyeshadow and eyebrow product mentions. The brand is known for its long-lasting coverage and defined makeup looks, and it continues to resonate strongly with younger demographics, including Gen Z. ABH's lip gloss products are part of a broader lip care market that is expected to grow, with the global lip care products market projected to reach USD 3.12 billion by 2028.