Tennis bracelets have long been a symbol of elegance and simplicity, making them a favorite among jewelry enthusiasts. As the trend continues to grow, many esteemed brands have crafted exquisite designs to cater to a variety of styles and preferences. From renowned luxury brands to emerging designers, each offers its own unique take on this classic piece. For those looking to elevate their accessory collection with a timeless tennis bracelet, we invite you to explore the top brands listed below.
Illustration of tennis bracelet
Best brands of tennis bracelet in 2025
Tiffany & Co.
Tiffany & Co. is renowned as one of the premier producers of tennis bracelets, known for their exceptional quality and luxurious appeal. Celebrating its 175th anniversary, Tiffany has consistently demonstrated strong financials and superior growth, with a global market share of almost 2.5% in the jewelry industry as of 2011. The company's pretax margin of 18.3% and return on stockholders' equity near 20% underscore its financial prowess. Tiffany's tennis bracelets, such as the Tiffany Victoria® Tennis Bracelet, feature unique combinations of diamond cuts and high-quality materials like platinum, enhancing their romantic sensibility and luxury status. With a strong brand identity and meticulous attention to detail, Tiffany continues to excel in the high-end jewelry market.
Cartier
Cartier is renowned as one of the premier producers of luxury jewelry, including the esteemed tennis bracelet, with its brand value growing by 88% in 2022 to $12.4 billion. The company's commitment to customer service, innovative digital strategies, and timeless design have contributed to its success. Cartier's jewelry, such as the LOVE and Panthere de Cartier collections, retains a high resale value, with the LOVE pieces holding up to 94% of their original value. The brand's global network of 274 boutiques and its focus on exclusive customer engagement have further solidified its position in the luxury market. Cartier's strategic renovations and enhanced online presence have also driven its growth.
Harry Winston
Harry Winston is renowned as one of the premier producers of tennis bracelets, known for their exquisite craftsmanship and use of the world's most exquisite diamonds. With a brand awareness of 42% among jewelry owners in the United States, Harry Winston's classic diamond jewels, such as the Round Brilliant Diamond Tennis Bracelet, feature 50 round brilliant diamonds weighing approximately 4.84 carats, set in platinum. This heritage brand, often referred to as the "King of Diamonds," has seen significant sales growth, including a 53% increase in retail sales in 2010. Despite the high value and low margins, Harry Winston's focus on sales volume and improving margins has been a key strategy. The brand's loyalty is also notable, with 60% of its owners likely to purchase again.
Bvlgari
Bvlgari is renowned as one of the premier producers of luxury jewelry, including the esteemed tennis bracelet, which showcases the brand's impeccable craftsmanship and innovative design. The Bvlgari Griffe Tennis Bracelet, for instance, features 48 round F/G-color, VVS/VS-clarity diamonds weighing 9.00 carats, highlighting the brand's commitment to quality and elegance. With a rich history and cultural significance, Bvlgari's jewelry collections, such as the Monete and Alveare, have seen a surge in popularity, especially among consumers valuing sustainability and ethical consumption. The brand's influence is further underscored by its significant market presence, with the luxury jewelry market, which includes Bvlgari, projected to reach USD 97.8 billion by 2032, growing at an 8.9% CAGR. Bvlgari's timeless elegance and unparalleled craftsmanship make its tennis bracelets a coveted addition to any jewelry collection.
Chopard
Chopard, renowned for its exquisite jewelry, stands out as a premier producer of tennis bracelets, combining innovation and elegance. The brand's commitment to ethical sourcing and sustainability, such as recycling up to 70% of their metal waste, enhances the value of their pieces. Chopard's Happy Diamonds collection, which includes tennis bracelet designs, has been a hallmark of sophistication since its introduction. The brand's partnership with the Cannes Film Festival further underscores its luxury and craftsmanship. With collections like the Red Carpet and Green Carpet, Chopard continues to set standards in the jewelry industry.
Van Cleef & Arpels
Van Cleef & Arpels is renowned as one of the premier luxury jewelry brands, particularly esteemed for its exquisite tennis bracelets. Founded in 1906 by Alfred Van Cleef and Charles Arpels, the brand has a rich history of crafting high-quality, rare stone-set jewelry. In recent years, Van Cleef & Arpels has seen significant growth, with jewelry sales increasing by 2% in the first half of 2024, despite broader market challenges. Their bracelets, such as the iconic Alhambra and Mystery Set designs, often feature dramatic diamonds and gemstones, with prices ranging from $5,000 to over $1 million. The brand's commitment to exceptional craftsmanship and rare materials makes its tennis bracelets highly sought after by collectors and connoisseurs.
Graff
Graff Diamonds is renowned for its exquisite tennis bracelets, showcasing the brand's mastery in crafting timeless and elegant jewelry. In 2019, Graff Diamonds generated a total revenue of $615 million, with their diamond bracelets being a significant contributor to their success. The brand's Classic Graff collection, particularly the diamond tennis bracelets, features an unbroken line of diamonds in minimal metal settings, highlighting the purity and brilliance of Graff's diamonds. These bracelets are meticulously designed and crafted at Graff's global headquarters in London, reflecting centuries of tradition combined with cutting-edge innovation. The category of diamond bracelets saw a notable 9% rise in gross sales and a 4% increase in units sold in 2023, underscoring their popularity.
David Yurman
David Yurman is a renowned luxury jewelry brand, particularly celebrated for its iconic Cable design, which has become a staple in the industry. Since its debut in the 1980s, David Yurman has sold over 1 million units of its Cable design, and the brand's jewelry retains its value well in the resale market. The men's luxury fine jewelry market, where David Yurman is a key player, was valued at $7.3 billion in 2023 and is growing at an annual rate of 7.3%. David Yurman's brand awareness among jewelry owners in the U.S. stands at 31%, with 6% of jewelry owners owning David Yurman pieces. The brand's commitment to high-quality materials and craftsmanship, such as using high-karat gold alloys and top-grade diamonds, ensures its pieces remain valuable over time.
Piaget
Piaget is renowned as one of the best producers of tennis bracelets, a reputation built since the 1960s. Their gold bracelets, often featuring intricate designs and thousands of individually curved and soldered links, require over 40 hours of handcrafted labour to complete. This meticulous process ensures the suppleness and uniformity of a leather strap combined with the beauty of solid gold. Piaget's expertise in metalwork, particularly in gold, is highlighted by their ability to produce entire watch components, including cases and bracelets, in-house. This level of craftsmanship justifies the premium pricing of Piaget's luxury items. To explore more on their exquisite gold bracelets, visit The Art of the Piaget Gold Bracelet.
Mikimoto
Mikimoto, renowned as the originator of cultured pearls since 1893, is a leading brand in the luxury jewelry market, particularly esteemed for its high-quality tennis bracelets. Known for their exquisite craftsmanship and use of premium materials, Mikimoto's pearl jewelry is expected to contribute significantly to the global pearl jewelry market, which is projected to grow from USD 10.49 billion in 2023 to USD 24.37 billion by 2030 at a CAGR of 12.9%. Mikimoto's products, such as pearl and diamond necklaces and bracelets, are highly valued for their elegance and durability. The brand's commitment to quality and innovation has made it a favorite among luxury jewelry enthusiasts. As part of the broader luxury jewelry market, Mikimoto continues to set standards in the industry. For more information, visit their official website.
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