Top Baniyan Brands for Ultimate Comfort and Style

When it comes to choosing the best brands for banyans, discerning consumers often seek a blend of comfort, style, and durability. With a plethora of options available in the market, selecting the right brand can significantly enhance your wear experience. Renowned names like Jockey, Rupa, Hanes, and Lux offer banyans that are not only crafted from high-quality materials but also provide a perfect fit for everyday wear. Ready to find out which brands made it to our exclusive list of the best banyans? Discover our top picks below.

Illustration of baniyan

Best brands of baniyan in 2025

Jockey

Jockey is a leading brand in the innerwear market, particularly renowned for its premium men's innerwear, holding a 19%-20% market share in the men's premium innerwear segment in India. The brand, managed by Page Industries, has significantly redefined the innerwear category with its focus on product quality, extensive distribution network, and attractive packaging. Since its re-entry into the Indian market, Jockey has experienced substantial growth, with its share price increasing by 5,550% since its stock market debut in 2007. The brand is projected to benefit from the growing innerwear market, expected to reach Rs89,700 crore by 2028, with the women's segment growing at a CAGR of 12.5%. Jockey's strong brand equity and continuous expansion, including adding exclusive brand outlets and manufacturing space, solidify its position as a top producer of innerwear.

Hanes

HanesBrands is a leading producer of high-quality innerwear, including banians, with its Hanes brand being the No. 1 basic apparel brand in the United States, found in 9 out of 10 American households. The company has seen significant market share gains, particularly among younger consumers, driven by innovations like Hanes Originals and M by Maidenform. In 2023, revenue from new product innovation increased by 60% in the fourth quarter and over 40% for the full year. HanesBrands manufactures approximately 80% of its apparel in its own facilities, ensuring control over quality and sustainability. The company's strong focus on consumer-centric initiatives and digital transformation has further enhanced its market position.

Calvin Klein

Calvin Klein is a prominent global fashion brand, renowned for its high-quality and stylish men's underwear. Founded in 1968 in New York, the brand is known for its minimalist and sensual aesthetic, which is reflected in its iconic underwear designs, including the recognizable CK logo waistband. As part of the PVH corporation since 2003, Calvin Klein continues to innovate and expand its market presence, with global retail sales reaching approximately $9 billion in 2023. The brand's underwear segment is a significant contributor to the overall men's underwear market, which is expected to grow at a CAGR of around 5.4% to 5.7% from 2023 to 2030. Calvin Klein's commitment to high-quality construction and inclusive sizing options further solidifies its position as a leading producer of men's underwear.

Fruit of the Loom

Fruit of the Loom is a leading manufacturer and marketer of underwear, including men's briefs and other types of baniyan, with a global presence and a workforce of over 32,400 people. The company has a rich history, having been part of Northwest Industries, Inc., until it was purchased by William F. Farley in 1985, and later acquiring Russell Brands, LLC in 2006 for $600 million. Fruit of the Loom's sales revenue significantly increased from approximately $500 million in 1985 to roughly $2.5 billion nearly 15 years later. The company is known for its vertical integration and diverse product range, including activewear, casualwear, and childrenswear. As a major player in the men's underwear market, Fruit of the Loom contributes to the sector's growth, which is expected to reach USD 56,684.1 million by 2030 with a CAGR of 5.4% from 2023 to 2030.

Tommy Hilfiger

Tommy Hilfiger, while not specifically known as a producer of 'baniyan' (a type of traditional Indian garment), is a renowned premium lifestyle brand that offers a wide range of apparel, including men's, women's, and kids' sportswear, denim, accessories, and footwear. In 2024, Tommy Hilfiger reported global revenue of USD 1.95 billion, with the clothing segment contributing 60% of the total revenue. The brand has seen significant growth in the Asia-Pacific region, with a 44% increase in local currency sales in Q1 2024. Tommy Hilfiger operates over 2,000 retail stores globally and has a strong online presence, with sustainable products generating 25% of the brand's overall sales growth in Q1 2024. The brand is part of PVH Corp. and is recognized for its classic American style with a modern twist. For more information on their products and offerings, visit their official website.

Rupa

Rupa & Company is a leading producer of innerwear, particularly renowned for its men's vests or baniyans, with a pan-India presence through a vast distribution network of over 125,000 retailers and more than 1,200 wholesale dealers. The company achieved a total income of Rs1,222.27 crore in FY19 and has a strong portfolio of about 18 brands and over 8,000 SKUs. Rupa's exports have been growing, reaching Rs136 crore in FY19 and aiming to contribute around 10% of the turnover in the next few years. The company has manufacturing facilities in several locations including Bengaluru, Tirupur, Ghaziabad, and Kolkata. Despite intense competition, Rupa remains a significant player in the mid- to economy category, with margins expected to improve as it shifts towards the premium segment. For a detailed look at their business strategies and growth trajectory, you can read the inside story of Rupa & Company.

Lux Cozi

Lux Cozi, a flagship brand of Lux Industries, is a leading producer of men's innerwear, particularly known for its comfort and quality. The brand holds a significant market share in the organized men's innerwear segment, with Lux Industries enjoying around a 14% market share. Lux Cozi has been a key contributor to the company's revenue, with the brand aiming to achieve a revenue of Rs 100 crore by FY26, which would be 10% of the company's targeted turnover of Rs 1000 crore. The brand's products range from economy to mid-premium segments, with average realizations increasing over the years due to a shift towards mid-premium and premium products. Lux Cozi's success is attributed to its innovative launches and strong brand investments. For more detailed information, visit their official website.

Van Heusen

Van Heusen, a heritage brand since 1881, is renowned for producing high-quality, comfortable, and innovative apparel, including banians. The brand has committed to sustainability, aiming to increase its use of recycled materials in products by 50% and transitioning to FSC recycled paper and paper bags by 2024. Van Heusen has launched camp shirts made from up to 30% recycled materials and plans to feature recycled fiber in over 75% of its line by 2024. Acquired by Authentic Brands Group in 2021, Van Heusen continues to be a full-service destination for classic essentials and casual performance apparel. The brand's commitment to responsible design, sourcing, and production ensures top-notch quality and comfort. For more information, visit their official website.

Levi's

Levi's, a pioneering brand in the apparel industry, is renowned for its high-quality denim products, including jeans and other clothing items, rather than specifically being a producer of 'baniyan' (which typically refers to traditional Indian underwear). As of 2024, Levi's reported an annual revenue of USD 6.048 billion, with a significant market share in the denim sector. The brand's men's products account for approximately 65% of its total net revenues, and its 501(r) Original Fit jeans remain a best-seller. Levi's has a strong global presence, with the Americas generating the highest revenue, at USD 3,086.9 million in 2023. The brand is also known for its innovative marketing strategies, including a strong presence on social media platforms like TikTok and Instagram.

Dixcy Scott

Dixcy Scott, founded in 1982 by Prem Prakash Sikka, is one of India's leading men's innerwear brands, known for producing over 500,000 pieces daily from its factory in Tirupur. The brand, now part of Modenik Lifestyle after its acquisition by Advent International in 2017, has a strong presence in both online and offline channels, with approximately 98% of its sales coming from multi-brand outlets and online platforms. Dixcy Scott's product range includes men's briefs, boxers, vests, and loungewear, catering to various segments through sub-brands like Dixcy Scott Maximus, Dixcy Scott Originals, and Josh by Dixcy Scott. The brand has undergone significant transformations to align with the evolving consumer, particularly the transitional Indian man seeking better quality and comfort. With a turnover crossing Rs. 1000 crores in 2019, Dixcy Scott continues to grow, aiming to double its revenue in the next three to four years. Learn more about how Dixcy Scott is addressing the needs of the transitional Indian man.