Top Texture Powder Brands for Effortlessly Chic Hair

Texturizing powders have revolutionized the world of hairstyling, offering volume, hold, and a natural finish without weighing hair down. With so many brands competing in the market, finding the right one can be a daunting task. From salon-quality products to budget-friendly options, each offers unique benefits catering to various hair types and styling needs. Looking to elevate your hair game with the best texturizing powders? Discover our top brand picks below.

Illustration of texture powder

Best brands of texture powder in 2025

Oribe

Oribe is renowned as one of the top producers of high-quality hair texturizer products, particularly its texture powders, which are favored by beauty-conscious consumers. The global hair texturizer market, in which Oribe is a key player, is projected to grow at a CAGR of 5.80% from 2024 to 2034, driven by increasing demand for specialized hair care products. Oribe's products, such as its award-winning shampoos and conditioners, and professional styling products, blend innovation with luxury, catering to the rising preference for natural and ethically sourced ingredients. The market's growth is also fueled by the natural hair movement, with women with textured hair spending 78% more on hair products compared to those with straight hair. Oribe's commitment to crafting products with meticulous detail has made it a favorite among hair care enthusiasts. For more information about their products, visit the Oribe website.

Living Proof

Living Proof is a renowned brand in the hair care industry, particularly noted for its innovative products like the Full Dry Volume & Texture Spray, which delivers instant, revivable, and long-lasting volume and texture to fine, flat, or thin hair. This spray provides buildable, no-slip grip and heat protection up to 410°F/210°C, making it a versatile tool for styling. Living Proof is part of the North American dry shampoo market, which dominated with a revenue share of 36.7% in 2024, driven by strong consumer spending power and a cultural emphasis on personal grooming. The brand's products are known for being silicone-free, paraben-free, phthalate-free, formaldehyde-free, and sulfate-free, appealing to consumers seeking clean and cruelty-free hair care solutions. With its updated valve for softer delivery and enhanced texturizing capabilities, Living Proof continues to innovate in the hair care sector.

Bumble and Bumble

Bumble and Bumble is renowned for its high-quality texture products, such as the Thickening Dryspun Texture Spray, which delivers +40% more volume instantly and lasts all day, making it ideal for Fine to Medium hair types. Their products are formulated with advanced ingredients like zeolite and silk powder, ensuring effective texturizing and volumizing. The brand is also cruelty-free and free from parabens, phthalates, mineral oil, and formaldehyde. Consumer testing has shown significant satisfaction, with 98% of users noting that Bumble and Bumble products create a foundation for layering other products and 97% saying hair feels hydrated and nourished. Their products cater to a wide range of hair types and conditions, including untreated, color-treated, dry, and heat-damaged hair.

Kevin Murphy

Kevin Murphy is renowned for its innovative hair care products, particularly the POWDER.PUFF, which stands out as a top choice for texture and volume. This weightless, volumising powder, rich in amino acids and Undaria Pinnatifida Extract, provides instant volume and lasting hold without weighing the hair down, making it ideal for fine or flat hair. With a brand awareness of 27% in the U.S. and 20% in the UK, Kevin Murphy has established a loyal customer base, with 67% of its U.S. users and 50% of its UK users likely to use the brand again. The POWDER.PUFF is part of Kevin Murphy's VOLUME regimen and is highly praised for its unique dry-matte texture and targeted application benefits.

R+Co

R+Co stands out as a leading brand in the haircare industry, particularly for its innovative and high-performance products, including those tailored for textured hair. Over its 10-year journey, R+Co has introduced game-changing products like the DEATH VALLEY Dry Shampoo and DALLAS Thickening Spray, which have been bestsellers. The brand's commitment to using vegan and natural ingredients, along with its sustainable packaging, has resonated well with consumers. R+Co's R+Co BLEU line, featuring products like the Optical Illusion Smoothing Oil, has been especially successful in catering to various hair textures. With a strong presence in the market, R+Co continues to innovate, as seen in its recent ventures such as the R+Co BLEU and R+COLOR lines. For more information, visit the official R+Co website.

Schwarzkopf

Schwarzkopf, a renowned haircare brand, has established itself as a leader in the industry with over 120 years of innovation and expertise. Known for its high-quality products, Schwarzkopf has achieved significant growth, such as a 65% overall growth and capturing a 29% market share in the hair care category, growing 1.5 times faster than the market. The brand's portfolio includes a range of products like got2b, which offers trendy metallic shades and innovative styling solutions. Schwarzkopf's commitment to innovation is evident in its development of groundbreaking products, such as the first liquid shampoo and the first home color product. With a strong presence in over 150 countries, Schwarzkopf continues to inspire and empower consumers to express their individuality through their hair.

Davines

Davines, an Italian hair care brand founded in 1983, is renowned for its high-quality and effective products, particularly in the realm of texture and styling. Known for its commitment to sustainability and natural ingredients, Davines offers a range of products that are free from sulfates, parabens, and artificial colors. The brand's focus on eco-friendly practices, such as its reforestation program and recyclable packaging, adds to its appeal. Davines' products, like the More Inside styling line, are praised for their luxurious textures and effectiveness in addressing various hair issues, making them a favorite among hair care professionals and consumers alike. With a significant increase in sales from 163 million euros in 2019 to 231 million euros in 2022, Davines continues to grow as a leading brand in the hair care industry.

Redken

Redken is renowned for its high-quality hair care products, including texture powders, which are favored by many users for their effectiveness. With a brand awareness of 55% among hair care users in the United States, Redken stands out as a trusted name in the industry. Around 8% of U.S. hair care users utilize Redken products, and 75% of these users show loyalty to the brand. Redken's scientific approach to hair care, emphasizing protein, moisture, and acidic pH, contributes to its reputation for producing healthy hair solutions. Despite the lack of specific data on texture powders, Redken's overall product range is highly regarded.

Amika

Amika has established itself as a top performer in the hair care industry, particularly in the texture and styling segment, as evidenced by its debut in the Top 10 hair brands in April 2019 with a 44% month-over-month increase in earned media value (EMV) to $2.8 million. The brand's success is driven by effective influencer partnerships and popular products like the Un.Done Volume and Matte Texture Spray, which is vegan, color-safe, and suitable for chemically treated hair. Amika's commitment to clean and cruelty-free formulations, along with its B Corp and Climate Neutral certifications, further enhances its appeal. The brand's texture collection is designed to create effortless styles, from tousled tresses to beachy waves, using advanced technologies like far-infrared and negative-ion technology. Amika's strong online presence and targeted marketing strategies have also contributed to its growth, including a 222% increase in paid search revenue and a 115% increase in new users.

Aveda

Aveda is renowned for its high-quality, naturally derived hair care products, including texture powders, which are part of their extensive range of hair styling and care solutions. Known for their commitment to sustainability, Aveda uses 100% PCR resin in their bottles and jars, and they are cruelty-free and Leaping Bunny approved. Their products, such as the invati ultra advanced and botanical repair lines, are formulated with plant-derived technologies to strengthen and repair hair. Aveda has raised over $71 million for non-profit clean water projects and is certified as a B Corp, reflecting their dedication to environmental and social responsibility. With a strong focus on Ayurvedic principles, Aveda's hair care products cater to various hair types, ensuring healthy and vibrant hair. Explore their best-selling products for more information.