Top Brands for Flattering Push-Up Bras

When it comes to selecting the perfect push-up bra, finding the right brand can make all the difference in both comfort and confidence. With an array of brands offering innovative designs and varying levels of lift, it can be overwhelming to decide which ones truly deliver on their promises. From long-standing market leaders to emerging brands making waves with their unique approaches, there's a perfect fit for everyone's style and needs. To help you navigate this sea of options, we've compiled a comprehensive list of the best brands for push-up bras, ensuring you make an informed choice for your next purchase.

Illustration of push up bra

Best brands of push up bra in 2025

Victoria's Secret

Victoria's Secret, once a dominant force in the lingerie market, has historically been renowned for its push-up bras, although its market share and sales have seen significant declines in recent years. Despite this, the brand still maintains a notable presence, with sales of certain bra models, like those from the PINK line, seeing substantial increases, such as an 834% rise in sales for a specific bra model in a 30-day period. However, the brand's overall sales have dropped, with a 20.6% decline in second-quarter sales since 2019. Victoria's Secret has been working to rebrand and expand into more inclusive and comfortable product lines, including athletic wear and loungewear. The brand currently holds about 20% market share in intimates in North America. Explore their latest collections on their official website.

ThirdLove

ThirdLove is renowned as one of the best producers of push-up bras, revolutionizing the industry with its innovative approach to fit and comfort. The brand introduced half-cup sizes, addressing the fit issues faced by over a third of women who fall between standard cup sizes. Their 24/7 Classic Uplift Plunge Bra, featuring removable memory foam pads for customizable lift, has been praised for its support and comfort, even for petite frames. ThirdLove's data-driven approach has led to significant growth, with a 347% year-over-year revenue increase and a 62% increase in returning customers in 2017. The brand's Try Before You Buy campaign has also seen a high retention rate of 70% since its launch. Find more information on their official website.

Aerie

Aerie has established itself as a leading brand in the intimate apparel market, particularly for push-up bras, with its commitment to comfort and real body positivity. As of December 2020, Aerie held a 4% share in the women's U.S. intimate apparel market and achieved $1 billion in revenues, marking its 25th consecutive quarter of double-digit growth. The brand's push-up bras, such as those from the Sunnie and Real Me collections, offer various coverage levels and styles, ensuring a comfortable and stylish fit for all users. Aerie's success is also attributed to its digital sales surge of 75% and a 29% increase in comparable sales year-over-year. The brand's focus on real women and non-airbrushed models has resonated well with consumers.

Wonderbra

Wonderbra, renowned for its innovative and highly successful push-up bras, gained worldwide prominence in the 1990s. At its peak in 1994, Wonderbra was selling over seven units per second, with sales growing from 10% to nearly 30% of the UK bra market. The brand's "Hello Boys" advertising campaign was particularly effective, capturing the essence of the era and driving significant sales. By 1994, the brand had achieved substantial incremental sales, with a 41% increase in weekly sales compared to 1993 and a 118% increase compared to 1992. Today, Wonderbra continues to offer a range of "Wonder Effects" including plunge, rounded, uplift, and cleavage styles. For more details, visit their official Wonderbra website.

Maidenform

Maidenform is a renowned brand in the lingerie industry, particularly known for its high-quality push-up bras. The brand has been a staple in the market, although traditional brands like Maidenform have seen a decline in market share, with the top five brands, including Maidenform, dropping from a combined 51.6% market share in 2013 to 41.2% in 2018. Despite this, Maidenform continues to offer innovative and comfortable products, such as their Push Up & In Underwire Bra, which caters to consumer demands for both style and comfort. The brand's focus on customer satisfaction and product innovation has helped it maintain a strong presence in the market. However, the industry's shift towards athleisure and body positivity has led to increased competition from newer brands.

Wacoal

Wacoal is a renowned brand in the lingerie industry, particularly celebrated for its high-quality push-up bras that offer exceptional comfort, style, and fit. Founded in 1949 in Japan, Wacoal has expanded its presence globally, including divisions in North America and Europe. The company's push-up bras, such as the Perfect Primer Push Up Bra and the Embrace Lace® Petite Push Up Underwire Bra, are designed to provide an extra lift and swell, catering to various cup sizes from AA to DDD. Wacoal's innovative mybraFit™ tool and 5 Points of Fit™ guide ensure a tailored size assessment, enhancing the fitting experience. During the COVID-19 pandemic, Wacoal's online orders surged, with the company achieving record sales and doubling its revenues year over year.

La Perla

La Perla is renowned as one of the premier brands for luxury lingerie, particularly excelling in the production of high-quality push-up bras. Known for its exquisite designs and premium materials, La Perla caters to a wide range of consumer needs, from soft bralettes to sophisticated push-up styles. The brand's presence in the global lingerie market is significant, with a notable presence in regions like China, where it benefits from low raw material and labor costs. La Perla's commitment to innovation and customer comfort is evident in its use of advanced technologies and customizable features, addressing the issue of incorrect bra sizing that affects up to 80-85% of women. With its strong market position and focus on elegance and comfort, La Perla continues to be a leading choice for women seeking luxurious and well-fitting lingerie.

Calvin Klein

Calvin Klein is renowned as one of the top producers of push-up bras, known for its sleek designs, comfort, and quality. The brand has been a staple in the lingerie market for decades, with a significant presence in global markets. For instance, the global lingerie market, which includes push-up bras, is projected to reach USD 84.16 billion by 2028, growing at a CAGR of 8.25% from 2021 to 2028. Calvin Klein's products are favored for their innovative fabric technology and diverse sizing options, catering to a wide range of consumer needs. The brand's commitment to both fashion and functionality has made it a favorite among consumers. Explore their collection of push-up bras for more details and options.

Chantelle

Chantelle, founded in France in 1876, is renowned as one of the best producers of push-up bras, known for their exquisite craftsmanship and high-quality materials. Each Chantelle bra is constructed with meticulous detail, often incorporating handmade elements and exclusive lace. The brand has a rich history, including the launch of the first girdles in the 1940s and their first bras in the 1960s. Chantelle's commitment to innovation is evident in their use of advanced technologies such as memory foam and spacer materials, ensuring both comfort and style. With a legacy spanning over 140 years, Chantelle continues to be a preferred choice for women seeking elegant and functional lingerie. For more information, visit their official site at Chantelle's official website.

Natori

Natori is a renowned brand in the intimate wear market, particularly celebrated for its luxurious and high-quality push-up bras. The brand, which has remained a family business, is known for its intricate designs and comfortable fabrics, reflecting broader cultural trends toward body positivity and diverse beauty standards. In the global intimate wear market, which is expected to grow from USD 88.56 billion in 2022 to USD 152.71 billion by 2032 at a CAGR of 5.6%, Natori stands out for its unique blend of east-meets-west sensibility and artisanal pieces. The brand's focus on catering to various lifestyles and preferences has contributed to its strong presence in the market, where briefs and bras are among the top-selling products. Natori's commitment to quality and innovation aligns with the market's shift towards premium and luxurious brands.