Top Kurta Brands for Effortless Style

Kurtas have become a staple in contemporary wardrobes, seamlessly blending traditional styles with modern aesthetics. From vibrant prints to elegant embroidery, the market overflows with brands offering diverse designs that cater to every taste and occasion. Choosing the perfect kurta can elevate your style quotient and provide unmatched comfort, whether for a casual outing or a festive celebration. Below, explore some of the top brands that are renowned for their exceptional kurta collections.

Illustration of kurtas

Best brands of kurtas in 2025

FabIndia

Fabindia is a renowned Indian brand that excels in producing high-quality kurtas, among other handmade products, sourced from over 40,000 artisans across rural India. Established in 1960 by John Bissell, Fabindia has expanded significantly, operating 327 stores in India and 14 international stores as of 2020. The brand's fusion line, introduced in 2006, combines ethnic wear with western sensibilities, achieving a 20% annual growth rate and contributing 30% to the company's turnover. Fabindia's commitment to traditional craftsmanship and adapting to urban tastes has made it a leader in the ethnic wear market. The company's innovative approach includes an artisan-shareholder system, ensuring craftspeople collectively own 26% of the equity in supply-region companies.

Biba

Biba is a leading brand in the Indian fashion industry, renowned for its high-quality and elegant kurtas, salwar kameez sets, and other ethnic wear. Since its inception in 1988 with an initial investment of Rs. 8,000, Biba has grown significantly, now boasting an annual turnover of around Rs. 650 crores and over 180 outlets across 76 cities in India. The brand has received prestigious awards, such as the "Best Women's Ethnic Wear Brand of the Year" at the CMAI Apex Awards in 2015. Biba's success is attributed to its affordable pricing, timely delivery, and innovative designs, including its contributions to Bollywood merchandise. The brand continues to expand its reach through multiple retail channels and e-commerce platforms. For more insights into Biba's journey, visit this article about Meena Bindra and Biba's evolution.

W

W brand is renowned as one of the top producers of kurtas, particularly notable for its high-quality designer kurtis. The brand has been a significant player in the Indian women's wear market, which was valued at Rs 1,18,490.4 Cr in 2023 and is expected to grow at a CAGR of 5% from 2024 to 2030. W brand's collections are popular for their thoughtful designs, comfort, and luxury, aligning with the growing demand for ethnic wear. The brand's success is also reflected in the overall growth of the Indian apparel market, where traditional wear such as kurtas and kurta sets are highly sought after.

Global Desi

Global Desi, founded in 2007, is a renowned brand that excels in producing vibrant and stylish kurtas, reflecting the colourful chaos of India. As part of Anita Dongre's fashion empire, Global Desi operates over 1,000 stores across 4 countries and has a strong online presence in 250 countries. The brand is committed to "Fashion For Good," emphasizing social and environmental sustainability. Global Desi's designs are highly sought after, especially among women, who account for around 73% of the ethnic wear market revenue. With a growth rate of 6.3% anticipated from 2021 to 2028, Global Desi continues to be a significant player in the ethnic wear market. For more information about Global Desi's unique collection and ethos, visit their website.

Manyavar

Manyavar is a leading brand in the men's Indian ethnic wear segment, holding a significant market share of 34.5% as of Q2 2021 and operating over 600 stores across 180 cities in India and internationally. The brand is renowned for its high-quality kurtas, sherwanis, and other traditional attire, with an estimated annual turnover of Rs 2,000 crore and a year-on-year growth rate of 100% in FY20. Manyavar's extensive retail presence and strong online platform, attracting approximately 2.1 million monthly visits, contribute to its success. The brand's focus on quality craftsmanship and innovative designs has made it a trusted choice for wedding and festive wear. Manyavar's sub-brands, such as Mohey and Mebaz, further diversify its offerings and enhance its market presence.

Aurelia

Aurelia, a brand under TCNS Clothing, is renowned for its high-quality and versatile kurtas, catering to modern Indian women who seek stylish, comfortable, and affordable ethnic wear. With over a decade of experience, Aurelia has established itself as a leader in the women's ethnic wear market, contributing approximately 34% of TCNS's total revenue by 2019. The brand's kurtas are designed to be worn for various occasions, from casual outings to formal events, and are popular among women aged 25-34, who form 34.97% of their audience. Aurelia's strong online presence, with 309K Instagram followers and a significant engagement rate, further underscores its market influence. The brand's SEO strategy has also been effective, with 72% of its keyword traffic being organic. For a complete guide on choosing Aurelia's apparel, you can visit their page on Aurelia clothing.

Soch

Soch is a leading brand in India's ethnic wear industry, particularly renowned for its high-quality kurtas and kurtis, targeting modern women aged 22 to 35. The brand achieved a turnover of Rs. 375 crore in the previous financial year and aimed for Rs. 490-500 crore by the end of FY '20, marking a 20-25% annual growth. Soch launches new styles every month with over 52 catalogues annually, and its product range includes kurti sets, ghaghra choli sets, and sarees. The brand has expanded from 5 to 138 retail stores across 54 cities since 2010 and is known for its fast fashion model and innovative fabrics. Soch's offline presence is strong, especially in Tier-1 cities, with significant expansion plans in Tier-2 and Tier-3 regions.

Rangriti

Rangriti is a renowned brand for women's Indian wear, particularly known for its diverse and stylish kurta collections. The brand offers a wide range of kurtas in various colors, including beige, black, blue, and more, ensuring there is something for every occasion from casual wear to festive and work attire. Rangriti boasts unparalleled quality, promising long-lasting durability, unmatched comfort, and a timeless charm, with prices ranging from Rs 480 to Rs 1,999. The brand's audience is predominantly interested in lifestyle and fashion, with a significant portion of visitors aged 25-34 years. Rangriti's commitment to quality and style makes it a top choice for women seeking ethnic wear.

Libas

Libas is a prominent brand in the Indian ethnic wear market, particularly renowned for its high-quality kurtas. The brand, which started as a digital-first entity in 2013, has seen significant growth, with its gross merchandise value reaching Rs 600 crore in FY22 and a turnover of Rs 500 crore in the last financial year. Libas' best-selling category is kurta sets, which contribute to over 60% of its business, and the brand is known for its premium positioning with an average selling price of Rs 2,200-2,300 in offline stores. With plans to expand to 100 stores and achieve Rs 1000 crore in revenue over the next 2-2.5 years, Libas continues to modernize Indian wear with innovative designs and excellent customer service. The brand's strong online presence and efficient logistics ensure nationwide delivery within two days to over 80% of postal codes across India. For more information, visit the Libas expansion article.

Ritu Kumar

Ritu Kumar is a pioneering brand in Indian fashion, renowned for its exquisite and globally relevant designs, particularly in the realm of kurtas. As a leader in the Indian ethnic wear market, Ritu Kumar has been instrumental in reviving traditional Indian textiles and embroidery techniques, with a significant impact since the 1960s. The brand generates substantial revenue, with annual figures reaching up to Rs. 200 crore in 2017, and its online presence attracts over 142,000 visits in a three-month period. Ritu Kumar's commitment to sustainability and preserving heritage handicrafts has made it a top player in the Rs 70,000 crore Indian ethnic industry. The brand's kurtas, along with other ethnic wear, are highly sought after for their blend of traditional and contemporary aesthetics. More information about their collections can be found on their official webpage.