Top Fishing Apparel Brands for the Ultimate Angling Experience

When it comes to selecting the best fishing clothing, a few brands consistently stand out for their innovation, durability, and comfort. Anglers around the world praise Simms for their top-of-the-line breathable waders and weather-resistant jackets. Columbia is another favorite, known for its affordability and sun-protective technology, making it ideal for those long days under the sun. Patagonia also maintains a strong reputation for sustainable practices and highly functional apparel. Curious to know more about what makes these brands the top choice for fishing enthusiasts? Read on for an in-depth look.

Illustration of fishing clothing

Best brands of fishing clothing in 2025

Simms

Simms Fishing Products is a leading brand in the fishing industry, renowned for producing high-quality, technical clothing and outerwear that keeps anglers dry, comfortable, and protected. Founded in 1980 and acquired by Vista Outdoor in 2022 for $192.5 million, Simms is the only wader manufacturer in the US licensed by W.L. Gore & Associates, Inc. to make GORE-TEX(r) waders. With an estimated annual revenue of $48.8 million and a workforce of 181 employees, Simms continues to innovate and expand its product line, supporting over 30 conservation organizations and serving more than 55 million anglers globally. The company's commitment to quality and innovation has made it a household name among fishing enthusiasts.

Patagonia

Patagonia is a leading brand in the fishing clothing market, known for its high-quality and environmentally friendly products. As part of the global fishing apparel market, which is expected to reach $60 million by 2030 with a CAGR of 2.2% from 2024 to 2030, Patagonia stands out for its innovative and sustainable designs. The brand's commitment to environmental responsibility aligns with the growing consumer demand for eco-friendly products. In the broader fishing clothing market, which is projected to expand significantly, with the global market size estimated at $46,845.2 million in 2024 and growing at a CAGR of 8.20% from 2024 to 2031, Patagonia's focus on sustainability is a key driver of its success. Patagonia's products cater to both recreational and professional anglers, contributing to the market's overall growth.

Columbia

Columbia Sportswear is a leading producer of fishing clothing, holding a significant market share and renowned for its high-quality outerwear. The brand boasts a 23 percent share in the outerwear market and plans to add $700 million in sales over the next three years, growing at a 7-9 percent CAGR. Columbia Sportswear's fishing apparel is popular among both recreational and professional anglers due to its advanced waterproof, windproof, and breathable technologies. The brand's strong presence in North America, particularly in the United States and Canada, contributes to its dominance in the global fishing clothing market. With a robust retail infrastructure and partnerships with major retailers, Columbia Sportswear continues to drive growth in the fishing apparel sector.

Orvis

Orvis, founded in 1856, is a leading brand in the fly fishing industry, renowned for its high-quality fishing clothing, gear, and accessories. As a world leader in fly fishing, Orvis offers a wide range of men's and women's sportswear, fine gifts, and home furnishings, with a strong commitment to customer satisfaction and conservation, donating 5% of pre-tax profits annually to protect nature and support communities. The company, privately owned by the Perkins family since 1965, operates internationally with major operations in Southwestern Vermont, Roanoke, Virginia, and the UK. Orvis is part of a highly competitive market, but its extensive product portfolio and reliable distribution networks set it apart. With over 1,500 US employees, Orvis continues to innovate and educate through its comprehensive online resources and educational content.

Huk

Huk Performance Fishing is a leading brand in the fishing apparel market, known for its technical and performance-driven clothing designed specifically for anglers. Founded in 2014 by former Under Armour employees, Huk has quickly gained prominence through its high-quality materials and innovative designs, such as the iconic Icon shirt which achieved national distribution in just three years. The brand has partnered with top Bassmaster Elite Series pros to ensure its products meet the rigorous demands of tournament fishing, and it is available in major retail outlets like Bass Pro Shops and Cabela's. Huk's focus on comfort, protection, and style has made it a favorite among anglers, offering products at a lower price point than many premium brands. With continuous innovation, such as the introduction of the Rogue Wave waterproof boot in 2020, Huk continues to enhance the fishing experience for its customers. Discover more about their products on the Huk Gear official website.

Grundéns

Grundens is a renowned brand in the fishing industry, celebrated for its high-quality, durable, and innovative fishing apparel and footwear. With roots dating back nearly 100 years in a small Swedish town, Grundens has evolved to become a global presence, sold in 32 markets worldwide and experiencing significant growth, particularly in the Europe, Middle East & Asia (EMEA) and Latin America (LATAM) regions. The company has successfully tripled in size over the past few years, reaching annual revenues of around $40 million, and has made a strong impact in the US market, especially in the premium fly fishing segment where it is already the third-largest wading brand. Grundens' "WE ARE FISHING" strategy has driven its expansion into new markets, including sport fishing and commercial fishing, with notable product launches such as the GORE-TEX Boundary wading collection. The brand is known for its agility and commitment to quality, reflecting both the wisdom of a centenarian brand and the innovation of a startup.

AFTCO

AFTCO (American Fishing Tackle Company) is a renowned brand in the fishing apparel industry, known for its high-quality, reliable, and innovative products. With a strong presence in North America, AFTCO has expanded its market share internationally, including a recent expansion to Japan in 2023 through a partnership with Sunline Co., Ltd. The brand is synonymous with quality, heritage, and conservation, as evidenced by its numerous ICAST New Product Showcase Best of Category awards since 2018. AFTCO's commitment to conservation is highlighted by its 10% Pledge to Protect and Conserve resources for future generations. The company's products cater to various fishing needs, including shirts, shorts, rain gear, hats, and more. For more details on their offerings, visit the AFTCO website.

Redington

Redington, a prominent brand under Far Bank Enterprises, is a leading producer of high-quality fishing clothing and accessories. Known for its extensive product portfolios and reliable distribution networks, Redington plays a significant role in the global fly fishing apparel and accessories market, which is expected to reach USD 4.34 billion by 2030, growing at a CAGR of 4.1% from 2023 to 2030. The brand's commitment to innovation and customer satisfaction has helped it maintain a strong market presence alongside other major players like The Orvis Company, Inc. and Patagonia, Inc. Redington's products cater to the diverse needs of anglers, contributing to the market's competitive landscape. The brand's influence is particularly notable in the North American market, where it supports the region's dominant position in the global fishing clothing industry.

Frogg Toggs

Frogg Toggs is a renowned brand in the fly fishing apparel and accessories market, known for its affordable, breathable, and protective gear. Founded in 1996 near Lake Guntersville, Alabama, the company has grown to become one of the most recognizable all-weather apparel brands globally. Frogg Toggs manufactures a wide range of products, including rainwear, waders, and other footwear, catering to various outdoor activities such as fresh and saltwater fishing, hunting, and more. The brand is part of a market expected to reach USD 4.34 billion by 2030, growing at a CAGR of 4.1% from 2023 to 2030. With a strong presence in offline sales channels, which accounted for 73.5% of global revenue in 2023, Frogg Toggs continues to expand its online presence as well. For more details about their extensive range of products, visit the official Frogg Toggs website.

Gill Fishing

Gill Marine, particularly through its Gill Fishing brand, stands as a leading producer of high-quality fishing clothing, embodying a legacy that began in 1975 with founder Nick Gill's innovative use of modern textiles to create waterproof, light, and durable sailing apparel. The brand has expanded globally, especially in the US since 2020, and is trusted by extreme adventurers, athletes, and even royalty. Gill Marine has sponsored prominent teams like the US and GB SailGP teams and the British Olympic Sailing teams. Their recent eCommerce platform upgrade and integration with Fetchify's Address Auto-Complete have enhanced user experience and shipping efficiency. With a strong focus on their core market, Gill Marine continues to expand its product ranges while maintaining its commitment to practical utility and sport enthusiasm.