In the world of fitness, the right clothing can make all the difference in your performance and comfort. As more people embrace active lifestyles, top brands have continually innovated to provide high-quality, stylish, and functional fitness apparel. From moisture-wicking fabrics to ergonomic designs, these brands cater to various athletic needs and preferences. Discover the best in fitness fashion with our comprehensive list of standout brands showcased below.
Illustration of fitness clothes
Best brands of fitness clothes in 2025
Nike
Nike is one of the leading producers of fitness clothes, dominating the athletic footwear and apparel market with a global market share of 16.4% as of 2024. The company has seen significant growth, with its market share in athletic footwear rising to 30% in 2023, a 2.6% increase from its 27.4% share in 2020. Nike's revenue has been substantial, generating over $50 billion in the last two financial years, with footwear being the largest segment, contributing about $33 billion in the fiscal year ending in May 2024. The company's digital sales have also seen a notable increase, with a 25% growth in the second quarter of the 2022 fiscal year. Nike's strong presence is further highlighted by its production of over 800 million pairs of shoes in 2023, a 2.6% increase from 2022. For more detailed insights, you can explore Nike Statistics.
Adidas
Adidas is one of the leading producers of fitness clothes, standing as the second-largest athletic apparel, accessories, and footwear company globally, following Nike. In 2023, Adidas achieved global net sales of approximately 21.4 billion euros, with footwear comprising 57% of total sales. The company produced around 330 million units of sportswear and 310 million pairs of shoes in 2023, despite a decline in shoe production after the sale of Reebok. Adidas's most significant markets include North America and Greater China, which together account for nearly 40% of the company's annual retail sales, while the EMEA region contributes another 40%. With a brand value exceeding USD 15 billion, Adidas maintains strong competition and brand loyalty in the athletic apparel market. For more detailed insights, visit Adidas's latest statistics on Adidas statistics.
Under Armour
Under Armour has emerged as a leading producer of fitness clothes, surpassing Adidas in U.S. apparel and footwear sales to become the second-largest sports brand in the country. As of 2024, Under Armour's sports apparel sales account for 14% of the U.S. market, more than twice that of Adidas, and the company has seen a 20% increase in sales this year. Under Armour's global net sales exceeded $5 billion for the first time in 2018, driven by growing demand for performance products and an active lifestyle. The company's apparel sales make up approximately 66.5% of its worldwide revenue, with footwear accounting for about a quarter of net sales. Under Armour's strategic expansions, including partnerships with notable athletes and brands, have significantly contributed to its market growth. For detailed insights into their successes and offerings, visit the official Under Armour website.
Lululemon
Lululemon Athletica is a leading producer of fitness clothes, known for its high-quality and stylish apparel. Between 2020 and 2023, Lululemon was the fastest-growing brand in the US sportswear market, increasing its market share from 3.9% to 5.4%. The company has achieved a revenue CAGR of 24.7% over the past five years, driven by its expansion into men's wear, casual wear, and accessories. As of 2023, Lululemon generated over $9.5 billion in global sales, with North America accounting for approximately 70% of its revenue. The brand continues to grow internationally, particularly in China, where it has expanded from 6 stores in 2016 to 127 stores in 2023. You can find more information about their products on their official website.
Gymshark
Gymshark, founded in 2012 by Ben Francis and his friends in Birmingham, UK, has emerged as a major global player in the athletic apparel market, rivaling brands like Adidas, Nike, and Champion. With over 10 million global customers and a presence in more than 230 countries, Gymshark has achieved significant growth, driven by its successful influencer marketing strategy and strong social media presence, including over 9 million followers on Instagram. The company's value exceeds $1 billion after General Atlantic acquired a 21% stake, and it has expanded to include physical retail, such as its storefront in Regent Street, London. Gymshark's focus on high-quality, fashionable, and performance-driven products has contributed to its success, particularly in the growing 'athleisure' market. The brand's sales have reached almost $360 million, with a global reach that continues to expand. For more details about their growth and products, visit the Gymshark About Us page.
Puma
Puma is a leading global activewear brand, known for its high-quality fitness clothes and significant market presence. In 2023, Puma generated approximately EUR8.6 billion in revenue, with a global market share of about 2.6% in the $396 billion sportswear market. The company is particularly strong in footwear, accounting for 53% of its sales, and holds the third and fourth positions in men's and women's footwear globally. Despite lacking a competitive moat, Puma has seen substantial sales growth, including a 6.6% increase in sales adjusted for currency effects in 2023. Puma's brand awareness is high, with 94% recognition among U.S. sportswear owners, and 26% of these owners possessing Puma products. For more insights on Puma's strategic positioning, visit their company report.
Reebok
Reebok, a renowned brand in the fitness industry, has been a staple since 1895, known for its innovative and stylish athletic footwear and apparel. As part of the gym apparel market, which is expected to grow at a CAGR of 6.2% from 2024 to 2034, Reebok continues to innovate with premium lines like Reebok LTD, combining sport and style with Italian craftsmanship. The global gym apparel market, valued at $239.98 billion in 2024, is projected to reach $438.47 billion by 2034, with Reebok being one of the key players alongside Nike, Adidas, and Lululemon. Reebok's commitment to sustainability and consumer preferences for eco-friendly materials aligns with the industry's trend towards more sustainable fabrics. The brand's partnerships, such as with New Guards Group and Authentic Brands Group, further enhance its market presence.
Patagonia
Patagonia is renowned as a leading producer of fitness and outdoor clothing, known for its strong brand awareness and loyalty. With 57% of outdoor fashion owners in the U.S. recognizing the brand and 19% owning Patagonia products, it demonstrates a significant market presence. The company is a pioneer in sustainability, using 98% of its product lines made from recycled materials and powering its U.S. facilities with 100% renewable electricity. Since 1985, Patagonia has donated 1% of its profits to environmental groups, totaling $140 million. Its commitment to sustainability and quality has made it the #1 market share holder in the outdoor apparel market. For more insight into their strategic approach, explore the Patagonia strategy study.
Athleta
Athleta is a leading brand in the fitness clothing industry, recognized for its high-quality, comfortable, and stylish apparel designed exclusively for women. Founded in 1998 and acquired by Gap Inc. in 2008, Athleta has experienced remarkable growth, with projected sales of $2 billion in 2023 and an annual growth rate of 25% under CEO Nancy Green's leadership. The brand has expanded its product lines to include new categories such as yoga accessories and intimates, capitalizing on the burgeoning athleisure market expected to reach $902.4 billion by 2033 with a CAGR of 9.7%. Athleta's emphasis on empowering women through its "Power of She" campaign and its use of innovative materials like Sculptek fabric have solidified its status as a favorite among female athletes. The brand's dedication to inclusivity and sustainability further strengthens its market position.
New Balance
New Balance is a prominent player in the fitness clothing market, holding a 4% global market share and a 10% share in the US as of 2022. The company achieved a record-high $4.23 billion in shoe revenue in 2022, with footwear accounting for 80% of its total revenue. New Balance has seen significant growth, with its footwear revenue increasing by 214.1% from $1.35 billion in 2008. The brand also reports an equal 50% to 50% share between its men and women user segments in 2022. In the NBA, New Balance climbed to the 6th most popular basketball shoe brand during the 2022-23 season, marking a 2.3% share. For more detailed statistics on New Balance's performance, visit their official statistics resource.
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