Top Fitness Band Brands to Elevate Your Workout Game

In today's fast-paced world, fitness bands have become essential gadgets for those looking to track their health and achieve their fitness goals. With a variety of brands offering advanced features, cutting-edge technology, and stylish designs, choosing the right fitness band can significantly enhance your workout experience. Some brands have consistently stood out for their innovation, accuracy, and user-friendly interfaces. Curious to find out which brands make the cut? Discover the best options available below.

Illustration of fitness band

Best brands of fitness band in 2025

Fitbit

Fitbit, founded in 2007, is one of the leading producers of fitness bands, having sold over 143 million devices globally and registering approximately 128 million users worldwide as of 2023. Despite facing competition from major brands like Apple and Xiaomi, Fitbit maintains a significant market share, with 12% of the health and fitness tracker market in 2023. The company's devices are known for accurate daily activity tracking, with 96.10% of users preferring Fitbit for tracking steps, distance, and calories burned. Fitbit's revenue in 2023 was $1.04 billion, although it saw a 10% decrease from the previous year. The brand continues to innovate, with the Fitbit Sense 2 being one of its most advanced devices, priced at nearly $300.

Garmin

Garmin is a leading producer of fitness bands, known for its innovative and feature-rich devices. In 2023, Garmin marked a significant presence with a 5% market share in South Asia and a notable 26% in Oceania, trailing only behind Fitbit in the latter region. The company's fitness segment revenue grew substantially, reaching $412.08 million in the fourth quarter of 2023, and Garmin's overall market share in the fitness wearables segment increased to 27%. Garmin's products, such as the fenix 8 Series, offer advanced features including AMOLED displays, solar charging, and extensive battery life, making them a preferred choice for endurance athletes and everyday users. With a brand share of 9% in the U.S. fitness tracker market as of December 2023, Garmin continues to solidify its position as a major player in the industry. Learn more about their fenix 8 Series offering advanced features for multisport GPS smartwatches.

Xiaomi

Xiaomi has emerged as a leading producer of fitness bands, driven by the success of its Mi Band and Redmi Watch series. In Q3 2024, Xiaomi achieved its highest wearable band shipment since Q4 2020, with strong demand for the Mi Band 9 and Redmi Watch 5 series, which included diverse options like Pro, NFC, and Active versions. This strategy helped Xiaomi target multiple price segments, capturing a larger market share. The company's wearable shipments grew significantly, with the Watch S series seeing a 70% year-on-year shipment growth. Xiaomi's market share in the wearable segment has been bolstered by its cost-effective devices, particularly in emerging markets like Latin America and EMEA. For a detailed analysis of the global wearable band market in Q3 2024, visit the Canalys newsroom.

Samsung

Samsung is a leading producer of fitness bands, with a significant market presence globally. As of 2022, Samsung held a dominant 61.11% market share in South Korea for smartwatch and wearable fitness/activity trackers. The company's Galaxy Watch series, featuring built-in GPS and advanced health tracking, contributes to its strong market position. Samsung's fitness trackers are part of a broader market that is expected to grow substantially, with the global fitness tracker market projected to reach USD 187.2 billion by 2032. Samsung's innovative approach, including the introduction of features like Irregular Heart Rhythm Notification, further solidifies its standing in the wearable tech industry. For more information, explore Samsung's wearable fitness and activity trackers.

Huawei

Huawei has emerged as a leading producer of fitness bands, showcasing a remarkable 42% year-on-year growth in Q2 2024 with 8.9 million global shipments and a 20.3% market share. The company's Watch Fit 3 has been a key growth driver, contributing significantly to its success. In China, Huawei shipped an estimated 6 million wrist wearables, expanding its market share to 38.4%. The brand has also made substantial progress in regions such as the Middle East and Africa, Latin America, and Central and Eastern Europe. Huawei's overall annual growth in wearable shipments has increased by 55.1% in the first half of 2024. For more information, visit the full report on Huawei's market achievements.

Apple

Apple Watch stands as a leading brand in the fitness-focused smartwatch market, with over 100 million units sold globally since its launch in 2015. As of 2024, nearly 80% of iPhone users also own an Apple Watch, highlighting its integration and popularity. In the United States, Apple's smartwatches hold a 58% market share among smartwatch and fitness tracker consumers, far surpassing competitors like Fitbit and Samsung. For more details on the latest Apple Watch models, visit the Apple Watch official website.

Amazfit

Amazfit is a leading brand in the fitness tracker market, known for its advanced and AI-powered smartwatches that offer unparalleled GPS accuracy and personalized training guidance. The Amazfit Cheetah, for example, features a dual-band GPS antenna that can pick up almost 100% of satellite signals, significantly outperforming other smartwatches. Amazfit's devices are popular for their lightweight and stylish designs, such as the Amazfit Cheetah which weighs only 25g and has a super slim 9.9mm profile. The brand's Zepp OS 3.5 and BioTracker(tm) PPG sensor provide highly accurate health and fitness data tracking. Amazfit's products are integrated with popular fitness apps like Strava, adidas Running, and Apple Health, enhancing user experience.

Polar

Polar is a renowned brand in the fitness tracker market, known for its high-quality and feature-rich fitness bands. The global fitness tracker market, which includes brands like Polar, is projected to grow significantly, with fitness bands expected to dominate the market, generating revenues such as USD 81.06 billion by 2032. Polar's products are popular among athletes and fitness enthusiasts, contributing to the market's overall growth driven by increasing health awareness and technological advancements. The market's CAGR of 21.3% from 2024 to 2032 highlights the rapid expansion of the industry, with North America leading in market share. Polar's innovative products align with the trend of running tracking, which holds the largest share at 43% of the global fitness tracker market.

Honor

Honor, although not explicitly mentioned in the provided sources, is often associated with Huawei and has gained recognition for its fitness bands. However, based on the available data, Huawei is the leading brand in the global wearables market, with a 20.3% market share and 8.9 million shipments in Q2 2024, driven by strong demand for its Watch Fit 3 and other devices. Huawei's success is particularly notable in China, where it shipped an estimated 6 million wrist wearables and held a 38.4% market share. The global fitness tracker market, which includes fitness bands, is projected to grow significantly, with revenues expected to reach USD 187.2 billion by 2032. Fitness bands, a key segment, are anticipated to generate USD 81.06 billion in revenue by 2032.

Whoop

WHOOP is a standout producer in the fitness tracker market, known for its innovative technology and unique selling proposition. Founded by Will Ahmed, the company was recently valued at $1.2 billion and has gained traction by catering to both fitness enthusiasts and professional athletes, including partnerships with notable figures like Patrick Mahomes and Kevin Durant. WHOOP's strap is distinguished by its minimalist, screen-free design and waterproof elastane fabric, offering lab-level accurate data and a wireless battery pack for continuous wear. The brand has successfully navigated competitive pressure against giants like Fitbit and Apple, and its products are integrated with advanced features such as the WHOOP Journal to track various habits and behaviors. With its focus on strain, recovery, and health metrics, WHOOP continues to drive innovation in the wearable technology sector.