Top Churidar Brands: Elevate Your Ethnic Wardrobe

Choosing the perfect churidar can be a delightful experience, especially with the variety of top-notch brands available today. These brands combine traditional aesthetics with modern designs, offering churidars that cater to diverse tastes and preferences. From luxurious fabrics to intricate embroidery and prints, each brand has its unique specialty. To help you navigate this vibrant world, let's explore some of the best brands for churidar below.

Illustration of churidar

Best brands of churidar in 2025

Biba

Biba is a leading Indian fashion brand renowned for its high-quality and affordable ethnic wear, particularly excelling in the production of churidar-kurtas. Since its inception in 1988 with an initial investment of Rs. 8,000, Biba has grown significantly, achieving an annual turnover of around Rs. 650 crores by 2023. The brand boasts over 180 outlets across 76 cities in India and is available in 275 multi-brand outlets. Biba's success is attributed to its innovative designs, timely delivery, and competitive pricing strategy, which includes offering timely discounts on e-commerce platforms. The brand has also received prestigious awards, such as the "Best Women's Ethnic Wear Brand of the Year" at the CMAI Apex Awards in 2015. For more insights into Biba's impressive journey and achievements, visit the Financial Express article.

W for Women

W for Women is a prominent brand in the Indian women's wear market, particularly known for its high-quality and stylish churidars. The brand, part of TCNS Clothing Co. Ltd., has expanded to over 120 branded stores and 600 touch points across India, catering to the evolving fashion needs of urban women. With a strong online presence, W for Women attracts 1.2 million organic search visitors and has a significant social media following, including over 648,000 Facebook fans. The brand's competitive pricing strategy and product line pricing help in targeting a wide range of consumers, contributing to its growth in the ethnic wear market, which is projected to reach Rs. 1,66,727.9 Cr by 2030 with a CAGR of 5%.

Global Desi

Global Desi, founded in 1995, is a leading fashion brand in India known for its vibrant and culturally authentic clothing, including churidars. The brand has established a strong presence with over 2000 points of sale and 280 brand stores across 105 cities. Global Desi's unique blend of Western and traditional styles has resonated well with women aged 18 to 34 years, who seek a combination of modernity and traditional aesthetics. The brand's emphasis on handmade products and cultural authenticity has contributed to its popularity. Global Desi aims to expand its reach beyond Indian borders, capitalizing on the rising global demand for Indian clothing. For an in-depth look at their strategies, explore the Global Desi Marketing Strategy.

Fabindia

Fabindia is a renowned brand in India, celebrated for its high-quality, handmade products, including the traditional churidar-kurta suits. Founded in 1960 by John Bissell, Fabindia sources its products from over 40,000 artisans across India, promoting rural employment and sustaining traditional craftsmanship. The company has expanded significantly, operating 327 stores in India and 14 international stores as of 2020. Fabindia's products are known for their quality, consistency, and finish, making traditional apparel mainstream and fashionable. With a revenue of Rs1,688 crore (US$200 million) in FY23, Fabindia continues to be a leader in the Indian fashion and lifestyle sector. For more information about their offerings, visit Fabindia's official website.

Soch

Soch is a leading brand in the women's ethnic wear market, particularly renowned for its high-quality churidar sets. With over 150 exclusive stores across 60+ cities in India, Soch offers a wide range of products, including churidars, kurtis, and sarees, with a focus on evening occasion wear. The brand's pricing strategy ensures affordability, starting at Rs 798, while maintaining quality. Soch's digital transformation has significantly boosted its online presence, with a 130% growth in online revenue during the 2022-2023 financial year. The brand aims to exceed Rs 500 Crore in revenue for the 2023-2024 financial year and plans to expand internationally into markets like Dubai, America, and Canada. For more detailed insights, visit their official news release.

Aurelia

Aurelia, a brand under TCNS Clothing Company, is renowned for its high-quality and affordable Indian ethnic wear, particularly churidars, which are designed to blend traditional and modern elements. Founded in 2009, Aurelia has established a strong presence in over 90 cities across India and internationally in Sri Lanka and Nepal, with more than 500 stores. The brand's collection is versatile, suitable for various occasions, and has contributed significantly to TCNS's revenue, with Aurelia accounting for approximately 34% of the total revenue in 2019. Aurelia's target audience includes modern Indian women aged 25-34, who constitute 34.97% of their ideal consumer group. The brand's digital marketing strategies have also been instrumental in boosting its online presence and customer engagement.

Ritu Kumar

Ritu Kumar, a renowned Indian luxury fashion brand, is highly acclaimed for its exquisite churidar designs, which are a staple in traditional Indian attire. In the financial year 2023, Ritu Kumar generated an overall income of over three billion Indian rupees, reflecting its strong market presence. The brand's success can be attributed to its meticulous craftsmanship and the popularity of its ethnic wear, including churidars, which are favored for their comfort and versatility. Ritu Kumar's designs cater to both urban and rural markets, with a significant following among women who appreciate traditional yet modern clothing. The brand's revenue growth underscores its position as a leading producer of high-quality churidars in the Indian fashion industry.

Chhabra 555

Chhabra 555 Fashions Pvt. Ltd. is a renowned brand in India, celebrated for its exquisite range of Indian ethnic wear, including churidars, which are part of their comprehensive product line that also includes sarees, suit dupattas, lehangas, and fabrics. Established in 1954 by Late Shri Krishan Lal Chhabra, the company has grown from a small saree shop to one of India's top wholesalers and retailers of ethnic wear. Chhabra 555 is known for maintaining fixed Chandni Chowk rates across all its retail showrooms, ensuring affordability and quality. The company employs villagers in rural India, providing them with employment and resources, and has a significant annual turnover of Rs. 25 - 50 Crore. With a strong focus on corporate social responsibility, Chhabra 555 has been promoting community growth and development for over half a century.

Rangriti

Rangriti is a leading brand in India known for its vibrant and stylish women's Indian wear, particularly excelling in the production of high-quality churidars. The brand offers a unique fusion of colorful designs and fashionable cuts, aligning with the latest trends. Rangriti's churidars are part of a wide range of ethnic wear that includes kurtas, Anarkalis, dupattas, and leggings, all available at attractive prices ranging from Rs 480 to Rs 1,999. The brand is praised for its long-lasting durability, comfort, and low-maintenance care, making it a favorite among women seeking both casual and party wear. With its emphasis on customer satisfaction and responsive service, Rangriti has established itself as a top choice in the Indian ethnic apparel market.

Libas

Libas, a prominent brand in the ethnic wear market, has established itself as a leading producer of high-quality churidars, among other traditional attire. The company has achieved significant milestones, including crossing a revenue of Rs 500 crore in the financial year ended March 2024 and securing Rs 150 crore in funding to enhance its omnichannel presence and retail expansion. Currently, online sales account for approximately 80-85% of Libas's business, with a goal to achieve a more balanced distribution of 50-60% online and 30-40% offline sales in the next two to three years. Libas aims to double its sales to Rs 1,000 crore by 2026 and is targeting the expansion of its physical store network to 150 stores in the next 3-5 years. The brand is also focusing on international markets, particularly serving the Indian diaspora through its online platform. For more details, you can read more about Libas's growth strategy.