Top Boxer Brief Brands for Comfort and Style

When it comes to comfort and style, choosing the right pair of boxer briefs is essential for every wardrobe. From moisture-wicking fabrics to ergonomic designs, top brands have continually elevated their game to meet diverse consumer needs. Well-known names like Calvin Klein, Tommy John, and SAXX have established themselves as industry leaders, offering products that blend quality with innovation. To help you make an informed decision for your next purchase, explore our comprehensive list of the best brands in boxer briefs below.

Illustration of boxer briefs

Best brands of boxer briefs in 2025

Calvin Klein

Calvin Klein is a leading brand in the men's underwear market, particularly renowned for its boxer briefs, which held a significant market share due to their comfort, support, and stylish design. In 2023, PVH's revenue from Calvin Klein brands amounted to about 3.9 billion U.S. dollars worldwide, reflecting the brand's strong market presence. Calvin Klein's boxer briefs are designed to prevent chaffing and are made from luxury fabrics, making them ideal for active lifestyles and everyday wear. The brand's focus on lightweight, breathable fabric and various collections caters to diverse consumer preferences. As of 2022, the boxer brief segment, which includes Calvin Klein's offerings, held around 33.6% of the global men's underwear market share.

Tommy John

Tommy John is a leading brand in the men's underwear market, particularly renowned for its high-quality boxer briefs. Since its launch in 2008, the brand has maintained profitability and adopted an omnichannel approach, with over 3,000 points of wholesale distribution and five brick-and-mortar locations. Tommy John's online business significantly scaled up in 2013 and 2014 through innovative marketing strategies, including radio and podcast advertising. The brand's focus on comfort, fit, and sustainable fabrics, such as modal and bamboo, has driven its growth. For instance, during Black Friday 2024, Tommy John offered 30% off on its popular Second Skin briefs. Visit their official website to explore more about their offerings.

SAXX

SAXX is renowned as one of the top producers of boxer briefs, particularly noted for their innovative BallPark Pouch® design, which provides exceptional support and comfort. Their Kinetic collection, made from a breathable and moisture-managing four-way stretch mesh nylon/spandex blend, has been praised for its performance in athletic and everyday wear. The brand's focus on comfort, support, and style has made their boxer briefs a favorite among consumers, with features like Flat Out Seams® and Three-D Fit® enhancing wearer experience. SAXX boxer briefs, such as the Ultra Super Soft Boxer Brief, are crafted from eco-friendly materials like LENZING™ EcoVero™ certified viscose, appealing to the environmentally conscious consumer. With a strong presence in the market, SAXX continues to innovate and meet the evolving needs of men's underwear. For more details on their products, visit their official product page.

MeUndies

MeUndies is a leading brand in the men's underwear market, particularly renowned for its boxer briefs, which have contributed to the brand's remarkable 1,583% growth over three years. Known for their comfort and style, MeUndies' boxer briefs are made from sustainably-sourced MicroModal fabric, offering breathability and support. The brand's innovative marketing strategies, including a homepage quiz and referral programs, have significantly boosted their customer base. With a strong online presence, MeUndies ranks highly for competitive keywords like "boxer briefs," even outranking Amazon in some searches. Their product offerings, such as the Ball Caddy(tm) Boxer Brief, emphasize both comfort and style.

Lululemon

Lululemon, although not primarily known for men's underwear, has been a significant player in the athletic apparel market, influencing the men's underwear sector with its high-quality, comfortable, and stylish products. However, in the context of men's underwear, particularly boxer briefs, brands like Hanes and Jockey dominate the market. For instance, Hanes holds a 7.5% share of the global men's underwear market and 36.0% in North America. Lululemon's impact is more pronounced in the athletic wear segment, where it competes with brands like Adidas and Nike. The men's underwear market is largely driven by comfort, support, and fabric technology, areas where boxer briefs from Hanes and Jockey excel. For more information on Lululemon's offerings, visit their official website.

Under Armour

Under Armour is a prominent player in the men's underwear market, particularly in the boxer brief segment, known for its innovative fabric technologies and comfort-driven designs. Boxer briefs from Under Armour combine the snug fit of briefs with the extended leg coverage of boxers, offering both support and flexibility. These products have gained popularity due to their moisture-wicking and breathability properties, aligning with the growing emphasis on health and wellness. In the global men's underwear market, boxer briefs, which Under Armour excels in, held a market share of 35% in 2023 and are expected to maintain their dominance through 2033.

Mack Weldon

Mack Weldon is renowned for producing high-quality boxer briefs, standing out in the men's underwear market with its innovative designs and durable materials. Their 18-Hour Jersey Collection, made from 47.5% cotton, 47.5% modal, and 5% Spandex, offers exceptional comfort and support, maintaining its condition even after numerous washes. The brand's focus on native advertising has significantly boosted their sales, with a reported spend of $7.9M on display ads over six months, primarily through Taboola and Outbrain. Boxer briefs from Mack Weldon are particularly popular, aligning with the market trend where boxer briefs dominated with a 35% market share in 2023. Their products are praised for their breathability, moisture-wicking properties, and versatility, making them a top choice for everyday wear.

Hanes

Hanesbrands Inc. is a leading producer of boxer briefs, known for its high-quality and comfortable products. In 2023, boxer briefs dominated the men's underwear market with a 35% market share, and Hanesbrands Inc. is one of the major players contributing to this dominance. The company's boxer briefs combine the snug fit of briefs with the extended leg coverage of boxers, offering both support and flexibility. With advances in fabric technology, Hanesbrands' boxer briefs have improved moisture-wicking and breathability properties, enhancing their popularity. The global men's underwear market, which includes Hanesbrands' products, is projected to grow from $40.5 billion in 2024 to $66.6 billion by 2033 at a CAGR of 5.7%. For more information, visit the Hanes official website.

Nike

Nike is a leading brand in the men's underwear market, particularly in the boxer brief segment, known for its innovative fabric technologies and comfortable designs. In 2023, the men's underwear market, which includes boxer briefs, was valued at USD 38.90 billion, with boxer briefs holding a significant market share due to their better fit, support, and comfort. Nike's boxer briefs are popular for their moisture-wicking and compression materials, making them ideal for athletic use. The market for men's underwear, including Nike's products, is expected to grow at a CAGR of 5.4% from 2023 to 2030. Nike's commitment to quality and innovation has made it a preferred choice among consumers. For more information on their products, visit their Nike boxer briefs page.

2

2(x)ist is a renowned brand in the men's underwear market, particularly known for its innovative and stylish boxer briefs. Founded in 1992 by Greg Sovell, the brand has consistently targeted a niche audience with its sophisticated yet casual designs. 2(x)ist is notable for its "no stuffing" policy in advertisements, focusing instead on lifestyle situations and artistic presentations. The brand's commitment to innovative materials and style cuts has made it a forerunner in the industry. Despite being taken over by the Moret Group in 1995, 2(x)ist has maintained its unique identity and appeal. For more information on their unique marketing strategies, visit Marketing the Rainbow's case study on 2(x)ist.