Top Felt Cowboy Hat Brands for Stylish Western Flair

Felt cowboy hats, a staple in both fashion and function, have a long history of complementing the rugged lifestyle of the Western frontier. These hats not only provide shade and style but also stand as symbols of craftsmanship and quality. Several brands have emerged as leaders in the production of felt cowboy hats, offering a blend of tradition and innovation that appeals to both cowboys and fashion enthusiasts alike. For those looking to elevate their wardrobes with one of these timeless pieces, a comprehensive exploration of top felt cowboy hat brands awaits below.

Illustration of felt cowboy hats

Best brands of felt cowboy hats in 2025

Stetson

Stetson is renowned as one of the best producers of felt cowboy hats, with a legacy that dates back to 1865 when John B. Stetson founded the company in Philadelphia. The brand's iconic "Boss of the Plains" hat, introduced in 1865, became a symbol of the American West and remains in production today. By 1886, Stetson's hat company was the largest globally, producing close to 2 million hats a year by 1906. Stetson hats are made from high-quality materials such as wool, rabbit, or beaver felt, and are still manufactured in the USA, with production currently based in Longview, Texas. The brand's commitment to quality has maintained its strong market position, with stetson.com generating significant revenue and outperforming many competitors.

Resistol

Resistol is a leading brand in the production of high-quality felt cowboy hats, having outfitted cowboys since 1927. Known for their meticulous craftsmanship, Resistol hats undergo over 200 quality-control processes to ensure excellence. Their premium collection includes hats made from 100% beaver fur, as well as blends like the 40X, 30X, 20X, and 10X, each distinguished by its unique material composition and finish. With an annual revenue of approximately $83.5 million, Resistol boasts a strong market share and a revenue growth rate of 299.9% since its founding. Based in Garland, Texas, the company is renowned for its classic and contemporary western wear designs. For more information on their premium felt hats, visit their premium felt cowboy hats collection.

Bailey

Bailey is renowned as one of the best producers of felt cowboy hats, offering high-quality designs such as the Yellowstone x Bailey Cowboy Western 10x Hat, crafted from a blend of 90% rabbit fur and 10% beaver fur. These hats feature a 4.5" cattleman crown and a 4 1/4" brim, ensuring a classic and durable fit. Bailey hats are proudly made in the USA with globally sourced materials, reflecting the brand's commitment to excellence. The Lightning 4X Western Hat, another notable model, is made from 90% wool and 10% angora, highlighting Bailey's versatility in materials. With a rich history and meticulous craftsmanship, Bailey continues to set standards in the hat industry.

American Hat Company

American Hat Company is renowned as one of the best producers of felt cowboy hats, with a rich heritage spanning over 100 years since its founding in 1915 by Sam Silver. The company's 1000X hats are made from pure belly beaver blended with mink and are finished by hand, ensuring exceptional quality and durability. These hats are crafted in Bowie, Texas, and are available in various colors and brim sizes, including up to a 4.5'' brim in 10 colors and up to a 5'' brim in 5 colors. The company's commitment to tradition and craftsmanship has made their hats a favorite among professional cowboys for their classic style and durability. American Hat Company continues to innovate, such as introducing waterproof straw hats, a unique product that has remained a hallmark of the company. For more on their felt hat line, visit the American Hat Company website.

Justin Hats

Justin Hats, a renowned brand from Justin Boots, is esteemed for producing high-quality felt cowboy hats that embody the traditional Western style and durability. These hats are handcrafted in the USA, utilizing the best quality leather and fur, ensuring they are as rugged and durable as expected from the brand. Justin Hats offer a variety of styles, including the classic cattleman crease, straw, wool, and fur felt hats, catering to both functional and fashion-conscious consumers. With a strong presence in the market, Justin Hats are part of a broader cowboy hats market that is projected to grow at a CAGR of 4.2% from 2024 to 2031, reaching a market size of USD 445.3 million by 2031. Discover more about their collection on the Justin Hats official page.

Ariat

Ariat is renowned as one of the top producers of high-quality felt cowboy hats, known for their unbeatable quality and classic style. Their felt hats, such as the 2X Wool Black hat, feature hand-creased brims, leather sweatbands, and classic buckle sets, ensuring comfort and durability. Ariat's commitment to excellence is reflected in their market presence, with the cowboy hats market projected to grow at a CAGR of 4.2% from 2024 to 2031, indicating a strong demand for premium products like those offered by Ariat.

Bullhide

Bullhide, a premium brand by Montecarlo Hat Co., is renowned for producing high-quality felt cowboy hats that embody the spirit of the American West. With over a century of experience, Bullhide hats are crafted from the finest materials, including 10X "True" Beaver felt, ensuring superior comfort, durability, and authenticity. The brand offers a wide range of collections, such as the "Run A Muck" and "Western Couture" series, catering to various tastes and needs. Bullhide hats are made in South America, with meticulous attention to detail, and are favored by celebrities like Miranda Lambert and George Strait. Known for innovative and stylish designs, Bullhide hats are a staple in the western fashion industry.

Charlie 1 Horse

Charlie 1 Horse is a renowned brand specializing in handcrafted, high-quality felt cowboy hats, rooted in western heritage and contemporary women's fashion. Their hats are distinguished by the signature Charlie 1 Horse fire brand on the crown and are made from premium materials such as wool, firm wool felt, and animal felt. The brand offers a variety of styles, including traditional cowboy hats with cattleman's crowns and fashion-forward designs with playful shapes and eye-catching conchos. Charlie 1 Horse hats are worn by country music stars, film and television performers, and elite female rodeo athletes, among others. The hats are available in multiple X ratings, including 6X and 20X felt materials, ensuring durability and style. Browse their felt hat collection for more options.

Montana Silversmiths

Montana Silversmiths, though not primarily known for producing felt cowboy hats, is a renowned brand in the Western jewelry and accessories industry, having pioneered the development of Western fashion since 1973. They are the official silversmiths of the Professional Rodeo Cowboys Association (PRCA), Professional Bull Riders (PBR), and American Quarter Horse Association (AQHA). The company is celebrated for its skilled craftsmanship, particularly in creating high-quality custom trophy belt buckles and jewelry. Montana Silversmiths has recently released 100 new products for Fall 2024, including a collaboration with Whiskey Bent Hat Company, although their focus remains on jewelry and buckles rather than hats. Their commitment to social responsibility is evident through their support of breast cancer research. For more information, visit their official website.

Outback Trading Company

Outback Trading Company is renowned for producing high-quality felt cowboy hats, drawing inspiration from the rugged Australian outback since its founding in 1983. Their hats are crafted from premium materials such as 100% Australian wool, ensuring durability and timeless style. Features include wide brims for sun protection, water-repellent finishes, and adjustable chin straps for a secure fit. These hats are favored by cowboys, ranchers, hikers, and travelers alike for their reliability and versatility. With a rich heritage in outdoor apparel, Outback Trading Company continues to be a trusted name for quality hats.