Timeless Elegance: Top Women's Watch Brands to Elevate Your Style

In the ever-evolving world of fashion and accessories, women's watches have emerged as a symbol of elegance and precision. From chic minimalistic designs to opulent timepieces encrusted with gems, the selection for discerning tastes has never been more diverse. These watches not only serve as a necessary tool to keep track of time but also as an adornment that can elevate any outfit to new heights of sophistication. To help you navigate this stylish landscape, we've compiled a list of the best brands for female watches below.

Illustration of female watches

Best brands of female watches in 2025

Rolex

Rolex is a leading brand for female watch enthusiasts, with almost every third watch purchased by women on Chrono24 being a Rolex, and more than half of all female dollars spent on watches going to this brand. In 2021, Rolex produced approximately 1.05 million watches, with the Classic collection, which includes the popular Lady-Datejust, accounting for 54.6% of all Rolex watches. The Lady-Datejust is notably the best-selling Rolex model, particularly among women, and is often considered a must-have luxury watch. Women are also more likely to purchase Rolex watches with precious metal cases and larger case diameters, reflecting a trend of increasing preference for larger watches. This demand contributes to Rolex's high market share and consistent sales success.

Omega

Omega is a renowned brand that has garnered significant attention from female watch enthusiasts, known for its precision and reliability. With a market share of 7.5% in the Swiss watch industry, Omega stands out for its innovative and versatile designs, making it a favorite among women who appreciate both style and functionality. The brand's historic significance, such as being the official timekeeper for NASA and Olympic events, adds to its appeal. Omega watches are versatile, suitable for both work and evening wear, and their classic look ensures they remain stylish over time. Additionally, women are increasingly interested in luxury watches, with 40% of them willing to spend between $501 and $5,000 on such purchases, a segment where Omega excels. Explore their exquisite collection of Omega watches for women.

Cartier

Cartier stands out as a leading producer of watches for women, boasting a market share more than three times higher among female buyers compared to male buyers. The brand's appeal is evident in its luxury and jewelry-focused offerings, such as those from Chanel, Chopard, and Bulgari, which are highly sought after by women. In 2023, Cartier sold an estimated 660,000 watches, with women driving a significant portion of these sales. Women are also more likely to purchase Cartier watches with precious metal cases and non-traditional case shapes. Over the past five years, there has been a 25% increase in women buying Cartier watches with case diameters larger than 40 mm. For more insights into women's preferences in watch purchases, visit Her-ology: Four Facts about Women and Watches.

Tag Heuer

TAG Heuer is a prominent brand in the luxury watch industry, particularly notable for its appeal to female watch enthusiasts. With a rich history dating back to 1860, TAG Heuer has evolved through its merger with Techniques d'Avant Garde (TAG) in 1985, integrating advanced technology and traditional craftsmanship. The brand is known for its bold and statement pieces, including women's watches that feature stainless steel, leather, or bicolored straps, and even models adorned with diamonds. In the U.S., TAG Heuer enjoys a brand awareness of 42% among watch users, with 6% of users actually wearing the brand. Women are increasingly drawn to TAG Heuer's innovative designs, such as the Aquaracer Professional 200 Solargraph, which combines elegance and advanced functionality. For more details on their exquisite collection, explore the ladies' watches range by TAG Heuer.

Longines

Longines is renowned as one of the top producers of female watches, boasting a brand awareness of 39% among watch users in the United States and a usage share of 3% in the same market. The brand, founded in 1832, is known for its elegance, accuracy, and style, with popular collections like the DolceVita starting from $374 and the HydroConquest from $666. Longines sells over 1.6 million timepieces annually, placing it among the top 10 luxury watch brands globally, with a turnover of CHF 1.11 billion. The brand's commitment to precision and innovation has made it a favorite among women, with 8% of U.S. watch users expressing a liking for Longines. Its rich heritage and iconic winged hourglass logo further solidify its position in the luxury watch market.

Patek Philippe

Patek Philippe is renowned as one of the premier luxury watch brands, particularly appealing to female collectors due to its exquisite craftsmanship and innovative mechanical features. The brand, part of the "Holy Trinity of watchmakers" alongside Audemars Piguet and Vacheron Constantin, has been a benchmark in Swiss watchmaking since its inception in 1851. Patek Philippe's watches, such as the Nautilus and Aquanaut, are highly sought after, with models like the Nautilus 5711/1A experiencing significant price increases, reaching an average market price of approximately $110,000 in recent years. Despite the general trend, women are more likely to purchase watches with precious metal cases, a preference well-catered to by Patek Philippe's offerings. The brand's commitment to quality and design makes it a favorite among discerning female collectors. For detailed insights on pricing and the historical value of Patek Philippe watches, visit Luxury Bazaar.

Audemars Piguet

Audemars Piguet is increasingly recognized as a leading brand in catering to female watch enthusiasts, with CEO Ilaria Resta aiming to increase female buyers to 45% of the customer base by 2030, up from the current 20%. The brand's efforts include a more inclusive approach, moving away from the traditional distinction between "men's watches" and "women's watches." Popular models like the Royal Oak are highly sought after, with prices ranging from $20,000 to over $50,000 for diamond-encrusted designs. Audemars Piguet's certified pre-owned program and boutique-only sales model have also contributed to the brand's appeal and the significant price appreciation of its watches. The brand's commitment to high-end mechanical watchmaking has made it a favorite among female collectors. For more insights and details, visit this Audemars Piguet article on JCK Online.

Jaeger-LeCoultre

Jaeger-LeCoultre is renowned for its exquisite and innovative women's watches, showcasing a rich heritage in luxury watchmaking. Since its inception, the brand has focused on creating timepieces that combine aesthetics with exceptional watchmaking characteristics, such as the Calibre 101, the smallest mechanical movement in the world, introduced in 1929. The iconic Reverso, launched in 1931, features an Art Deco design and the Duetto system, allowing the watch to be reversed to reveal a piece of jewelry. Despite its strong offerings, Jaeger-LeCoultre faces challenges in attracting female buyers in the secondary market, partly because it is a sole watch brand without additional luxury product lines.

Breitling

Breitling is a renowned Swiss watch brand that has garnered significant attention for its elegant and functional women's watches. The brand offers a diverse range of models, including the Navitimer, Chronomat, and Superocean, which are appreciated for their sophisticated technology and refined design. For instance, the Breitling Navitimer for ladies, introduced in 2020, is available in 32 and 36 mm sizes and combines stainless steel or 18-karat rose gold with meticulous craftsmanship. Breitling's women's watches typically range in price from around $1,000 to over $10,000, depending on the model and materials used. The brand's turnover in 2023 was 870 million Swiss Francs, with 178,000 units sold, reflecting its strong market presence.

Chopard

Chopard is renowned as one of the best producers of female watches, celebrated for its exquisite craftsmanship and luxurious designs. Founded in 1860 by Louis-Ulysse Chopard, the brand has evolved to become a leader in the haute horlogerie industry, with a significant presence in the global market. Chopard's women's watches, such as the Happy Diamonds and Imperiale collections, are particularly admired for their elegance and precision, with some models featuring intricate diamond settings and complex mechanical movements. The brand's commitment to quality and innovation has earned it numerous awards, including several Grand Prix d'Horlogerie de Geneve. Chopard's watches are often favored by celebrities and fashion icons, further solidifying its reputation as a premier luxury watch brand. For more information on their exquisite women's watches, visit their official website.