Top Undergarment Brands in India: Comfort Meets Style

India's undergarment market boasts a rich tapestry of brands that cater to diverse tastes, ensuring comfort, quality, and style. Among these, some have emerged as favorites due to their innovative designs, durable materials, and customer-focused approach. Brands like Jockey, Van Heusen, and Enamor are renowned for their versatile collections that address various preferences and needs. For a comprehensive look at these leading brands and what sets them apart, explore the article below.

Illustration of undergarments in India

Best brands of undergarments in India in 2025

Jockey

Jockey, through its exclusive licensee Page Industries, has established itself as a leading producer of premium undergarments in India, holding a 19%-20% market share in the men's premium innerwear segment and 5%-6% in the women's segment. The brand has significantly transformed the Indian innerwear market since its re-entry in the 1990s, focusing on product quality, extensive distribution networks, and innovative marketing strategies. The Indian innerwear market, valued at Rs32,000 crore, is projected to grow at a CAGR of 11% to reach Rs89,700 crore by 2028, with the women's segment growing at 12.5%.

Amante

Amante, a prominent lingerie brand in India, is striving to become the leading intimate wear brand in South Asia. Owned by MAS Holdings, Amante has been growing at a significant rate of 30 to 40 percent year-on-year and aims to achieve a turnover of Rs 100 crores in the near future. The brand is present in 40 Indian cities and plans to expand into Tier II and III cities, with a current presence in over 400 multi-brand outlets and 150 large format stores. Amante is also exploring markets in Southeast Asia, including Indonesia and Malaysia, and has acquired the UK brand Ultimo to enhance its premium offerings. The Indian lingerie market, valued at around Rs 12,000 crores, is seeing a 20 to 25 percent growth in the premium segment, where Amante is a key player. For more information about their strategic goals, visit Amante's expansion plans.

Clovia

Clovia is one of the leading and fastest-growing lingerie and innerwear brands in India, known for its high-quality, affordable, and stylish products. Founded in 2012 by Neha Kant and Pankaj Vermani, Clovia has disrupted the Indian lingerie market with its wide array of over 1,000 styles in 50+ sizes catering to 9 Indian body types. The brand reported a 67.6% increase in revenue to Rs 171 crore in FY22 and aims to increase its revenue by 1.7 to 1.8 times by the end of FY23. Clovia's products are available across more than 45 exclusive brand outlets, with plans to expand to 130 outlets by March. The brand has also expanded into international markets, including the Middle East and Europe, and is now a subsidiary of Reliance Retail Ventures Limited. For more information, visit Clovia's financial analysis report.

Zivame

Zivame, founded in 2011 by Richa Kar, is a pioneering lingerie brand in India, known for revolutionizing the way women shop for intimate wear. With a significant market share of about 26% in the online women's lingerie market, Zivame has contributed substantially to the growth of India's lingerie sector, which was valued at $2.7 billion in FY19 and expected to cross $3 billion in FY20. The brand offers a diverse range of products, including private labels like Penny and Coucou, with over 90% of its revenue coming from in-house products. Despite recent financial challenges, including a 42% drop in sales and a 34% increase in net loss in FY24, Zivame remains a leader in the market, emphasizing comfort, size inclusivity, and empowerment through its innovative FitCode tool. Acquired by Reliance Retail in 2020 for approximately $160 million, Zivame continues to expand its presence in the lingerie segment. For more information, visit their official website.

Enamor

Enamor is a leading premium lingerie brand in India, known for its high-quality and stylish products. Launched in 2003, Enamor has expanded to around 4,500 points of sale across the country and plans to increase its Exclusive Brand Outlets (EBOs) from 14 to 27 by the end of the fiscal year. The brand has seen significant growth, with its online sales increasing 4-5 times year-on-year, driven particularly by demand from tier 2 and tier 3 cities during the pandemic. Enamor's core lingerie business now accounts for 25% of its total business, up from 5% a year ago, positioning it as a premium offering in the market with prices between Rs 1,000 - Rs 1,500. Discover more about their plans for expansion on their official announcement.

Triumph

Triumph International, a global leader in intimate apparel, has established a strong presence in India since its entry in 2002. The brand operates in over 80 cities with more than 1,000 points of sale, including large format stores and e-commerce platforms. Triumph International has recently launched its first exclusive standalone retail store in Pune, showcasing both its Triumph and sloggi brands, with a focus on comfort and premium quality. The sloggi brand, introduced in India, targets the Gen Z audience and is available across various e-commerce platforms, priced between Rs 500 to 2,500. With a commitment to innovative and quality products, Triumph International continues to expand its market share in the Indian intimate apparel sector.

Lux Cozi

Lux Cozi, a flagship brand of Lux Industries Ltd, is one of the leading producers of men's underwear in India. Launched in 1963, it boasts a brand turnover of Rs1000 crores, predominantly from rural India. The brand is sold in over 5 lakh retail outlets across the country and holds a market share of around 15% in the organized innerwear sector. Lux Cozi has been endorsed by prominent Bollywood actors such as Shahrukh Khan, Sunny Deol, and Varun Dhawan, and has also sponsored several Indian Premier League teams. The brand's strong distribution network and brand equity make it a significant player in the Indian innerwear market. The company aims to reach a top line of USD 1 bn in the next 4-5 years. For more information about Lux Cozi, visit their official website.

Rupa

Rupa & Company is a leading knitwear brand in India, dominating the domestic innerwear market with a 16% market share. The company boasts a diversified product portfolio, including men's, women's, and kids' wear, and has a strong presence in categories such as athleisure, womenswear, and thermal wear. Rupa achieved a stellar performance in FY2021 with a 35% revenue growth and aims to maintain an 18-20% revenue growth over the next 2-3 years. The company has a vast distribution network across India, with over 118,000 retailers and a robust brand promotion strategy. Rupa has also acquired exclusive licenses for foreign brands like FCUK and Fruit of the Loom to strengthen its position in the super-premium segment. For more insights into their market dominance, visit their official webpage.

Bodycare

Bodycare is a leading brand in the Indian women's innerwear market, known for its high-quality undergarments. The brand has been a key player in the market, which is forecast to grow at a CAGR of around 11% from 2019 to 2023. Bodycare, along with other prominent brands like Jockey and Groversons, has contributed significantly to the market's expansion, particularly in untapped areas such as Tier II and Tier III cities. The brand's product portfolio includes a range of lingerie and nightwear, catering to various segments including low, economy, mid-market, premium, and super-premium categories. The online lingerie market, where Bodycare is active, is expected to grow substantially, driven by increasing demand from smaller cities and the rise of e-commerce platforms.

Dixcy Scott

Dixcy Scott, a leading innerwear brand in India, is renowned for its high-quality undergarments and extensive market presence. Founded in 1982 by Prem Prakash Sikka, Dixcy Textiles Pvt. Ltd. generates significant revenue, with sales of INR 7.84 billion (US$120 million) in the fiscal year 2017. The brand supplies products to over 120,000 retail outlets across India through a network of more than 1,000 distributors. Dixcy Scott accounts for about 90% of Dixcy Textiles' sales and competes with major brands like Jockey and Lux Cozi in the Indian innerwear market, which is expected to grow at double-digit rates. For more information about their offerings, visit the Dixcy Scott website.