Top Under-Eye Mask Brands to Brighten and Revitalize

In the ever-evolving world of skincare, under eye masks have quickly become a staple for those seeking to reduce puffiness and enhance the delicate skin around the eyes. With a multitude of brands competing to deliver the most effective solutions, choosing the right under eye mask can be as crucial as any other step in your skincare regimen. Brands are constantly innovating with ingredients that promise hydration, firmness, and a refreshing feel, all within minutes of application. To help you navigate through the myriad of options, we've compiled a list of the best under eye mask brands that stand out for their quality and effectiveness—explore the list below to find the perfect fit for your needs.

Illustration of under eye mask

Best brands of under eye mask in 2025

Skyn Iceland

Skyn Iceland is renowned for its exceptional under-eye masks, particularly the Hydro Cool Firming Eye Gels, which have garnered significant praise for their effectiveness. These eye gels have been awarded in Good Housekeeping Beauty Lab tests in 2015 and 2017, and they are known to reduce fine lines and wrinkles by 23% in lab tests. They are designed to depuff, hydrate, and firm the under-eye area, staying cool and in place without any residue. The gels contain key ingredients like glycerin, ginkgo biloba leaf extract, and elastin, making them ideal for sensitive skin. Users appreciate their immediate soothing and hydrating benefits, even if the effects are not long-lasting.

Peter Thomas Roth

Peter Thomas Roth is a renowned brand in the skincare industry, particularly celebrated for its innovative and effective under-eye masks. Founded in 1993 by Peter Thomas Roth, the brand combines Hungarian-inspired philosophies with cutting-edge actives to address various skin concerns, including acne, anti-aging, and dullness. The 24K Gold Hydra-Gel Eye Patches, for instance, are infused with 24-karat gold and have been shown to reduce puffiness and smooth out wrinkles in as little as 10 minutes, with some users reporting significant improvements even after just one use.

Shiseido

Shiseido is renowned for its high-quality skincare products, particularly its under eye masks, which have garnered significant praise for their effectiveness. The Shiseido Benefiance Instant Treatment Eye Mask, for instance, features retinol

Klorane

Klorane is renowned for its high-quality under-eye masks, particularly the Smoothing and Relaxing Patches with Cornflower, which have garnered rave reviews for their anti-inflammatory and antioxidant properties derived from cornflower extract. These patches, comprising 99% natural origin ingredients, are ophthalmologist and dermatologist tested, ensuring safety even for contact wearers. In consumer use tests, 91% of users reported reduced puffiness and 90% noticed a reduction in dark circles after using the Cornflower Hydropatches for just 15 minutes. Klorane's commitment to naturalness and safety is evident in their rigorous clinical monitoring and cosmetovigilance service, ensuring the efficacy and safety of their products. Since 2021, all rinse-off Klorane products are biodegradable according to the OCDE 301B test.

Estee Lauder

Estee Lauder is a prominent player in the under eye serum market, renowned for its high-quality products that address concerns such as dark circles, fine lines, and puffiness. The under eye serum market, valued at US$ 3.6 billion in 2023, is expected to grow at a CAGR of 12.6% to reach US$ 8.27 billion by 2030, with Estee Lauder contributing significantly to this growth through its innovative formulations and strong market presence. The brand's products often feature ingredients like hyaluronic acid, peptides, and caffeine, which enhance the effectiveness of the serums. Estee Lauder's focus on anti-aging and skincare has driven consumer demand, especially among women who dominate the consumer type with 63.1% adoption. The brand's global reach, including regions like North America and Asia-Pacific, further solidifies its position in the market. For comprehensive analysis of latest trends and developments, you can visit their insights on under eye serum market insights.

Patchology

Patchology is renowned as one of the top producers of under-eye masks, with products like the FlashPatch® Illuminating Eye Gels receiving high praise for their effectiveness in brightening, hydrating, and reducing the appearance of dark circles. These eye gels, infused with Vitamin C, green tea extract, and mulberry extract, have garnered a 4.5-star rating and a 93% recommendation rate from users. The brand's products are also highlighted for their fast-acting and easy-to-use design, making them a favorite among beauty enthusiasts. Patchology's eye patches are cruelty-free and PETA-approved, adding to their appeal. With a wide range of products available, including the popular Rose Eye Gels, Patchology continues to be a leader in the under-eye mask market.

111SKIN

111SKIN is renowned for producing some of the best under-eye masks, with products like the Cryo De-Puffing Eye Mask and the Celestial Black Diamond Eye Mask receiving high praise for their effectiveness in reducing puffiness and dark circles. These masks, formulated with potent ingredients such as Dawnergy Peptide, Acetyl Tetrapeptide-5, and vitamin E, provide a cooling and tightening effect, making them a favorite among users who notice significant improvements in just 20 minutes. With a satisfaction rate of 97% and consistent positive reviews, 111SKIN's eye masks are a go-to for those seeking to alleviate morning inflammation and enhance skin radiance. The brand's commitment to quality and environmental sustainability, such as using biodegradable materials, further enhances its reputation. As part of a growing eye mask market expected to reach USD 3.21 billion by 2030, 111SKIN continues to stand out for its innovative and effective skincare solutions.

Wander Beauty

Wander Beauty is renowned for its high-quality under-eye masks, particularly the Baggage Claim Gold Eye Masks, which offer a luxurious, spa-like experience. These masks de-puff, hydrate, and smooth the under-eye area, providing a noticeable difference in hydration and brightness after just 10-15 minutes of use. They are designed with a secure grip to prevent slipping and are saturated with serum, yet do not feel overly wet. The masks are part of Wander Beauty's effortless beauty essentials, a brand that is female-founded, clean, and cruelty-free. With a price point of $26 for a pack of six, they are a worthwhile luxury for enhancing skincare routines.

Elemis

Elemis is renowned for its high-quality skincare products, particularly the Pro-Collagen Eye Revive Mask, which has been clinically proven to reduce visible signs of aging, brighten the under-eye area, and minimize puffiness and fine lines, with 100% of participants in independent user trials agreeing to these benefits over a 4-week period in 2019. This innovative eye mask, rich in Hyaluronic Acid, Watermelon Snow Algae, and Bush Clover, provides 24 hours of moisture and can be used overnight or under makeup. It is praised for its cooling and refreshing feel, and its ability to smooth out wrinkles and hydrate the skin. The product is highly rated and recommended by users for its effectiveness in reducing eye strain and improving skin texture. Its luxurious, cloud-like formula makes it a standout in the skincare industry.

Marc Jacobs Beauty

Marc Jacobs Beauty, although no longer in operation, was once a notable brand in the beauty industry, particularly for its innovative and high-quality products. Launched in 2013, the brand was expected to generate over $20 million in its first year and grew to estimate tens of millions of dollars in annual sales by 2017. However, despite its initial success, the brand faced significant challenges, including limited distribution channels, primarily being sold at Sephora, which hindered its growth potential. The brand's products, such as the Accomplice Concealer, were praised for their medium to buildable coverage and satin matte finish. Despite its discontinuation in 2021, Marc Jacobs Beauty remains remembered for its impactful contributions to the beauty market. Discover more about Marc Jacobs Beauty.