Top Tween Fashion Brands for Trendy Girls

When it comes to selecting the best clothing brands for tween girls, the options can seem endless, each offering its own unique style and flair. Many brands have carved out a niche by focusing on comfort, vibrant designs, and age-appropriate trends that appeal to this young audience. Parents and tweens alike often look for clothing that allows freedom of expression while ensuring quality and sustainability. To discover some of the top brands that perfectly balance these elements, check out the list below.

Illustration of clothing for tween girls

Best brands of clothing for tween girls in 2025

Justice

Justice is a leading clothing brand exclusively targeting the tween girl market, offering a wide range of apparel, underwear, sleepwear, swimwear, lifestyle products, and personal care items for girls aged 6-12. The brand, which originated from Limited Too and transitioned to Justice between 2008 and 2010, is now owned by Bluestar Alliance after Ascena Retail Group's Chapter 11 bankruptcy in 2020. Justice is known for its unique patterns, sparkles, and colorful designs, and it also produces licensed merchandise from popular franchises. The brand offers sizes from 6 to 20, including plus sizes, and has launched empowering initiatives like the "Ultra Squad" graphic novel series. Despite closing its physical stores, Justice continues to sell its products through its digital platform.

Zara Kids

Zara Kids is renowned as one of the best producers of clothing for tween girls, offering stylish yet affordable apparel that caters to the fashion-conscious and tech-savvy younger generation. With 69% of Zara's shoppers being female, the brand's kids line taps into the demand from parents seeking trendy and high-quality clothing for their children. Zara releases new clothing items into stores in as little as two weeks, ensuring that the latest fashion trends are quickly available to consumers. The brand's strong online presence, with e-commerce revenue reaching $6.7 billion in 2021, further enhances its accessibility. Zara's focus on comfort and quality, with 31% of parents prioritizing these factors, makes it a preferred choice for children's apparel.

H&M Kids

H&M Kids is a leading brand in the children's apparel market, particularly renowned for its trendy and comfortable clothing for tween girls. The brand, part of Hennes & Mauritz AB, contributes significantly to the global kids apparel market, which was valued at USD 198.80 billion in 2023 and is projected to grow to USD 366.72 billion by 2032, with a CAGR of 7.12%. H&M's focus on innovation and meeting current fashion trends has helped it maintain a strong market presence. The brand's casual segment is expected to dominate the market, aligning with the rising demand for stylish and trendy apparel among tween girls. With a global reach and expanding distribution channels, H&M Kids continues to be a favorite among parents and children alike.

Abercrombie Kids

Abercrombie Kids has emerged as a leading brand for tween girls' clothing, known for its high-quality, on-trend apparel. The brand saw a significant 35% year-over-year increase in net sales in fiscal year 2023, reflecting its strong market performance. In 2019, Abercrombie & Fitch refreshed the Abercrombie Kids line to align with adult fashion trends, such as looser jeans. This strategy has helped the brand capture a larger share of the tween fashion market, which reached $40 billion in U.S. sales in 2021. The brand's partnership with Haddad Brands is set to further expand its global reach and product assortment. For more information, visit Abercrombie Kids' official site.

Gap Kids

Gap Kids is a prominent player in the tween apparel market, particularly for tween girls, offering a wide range of stylish and sustainable clothing. In recent years, Gap has focused on sustainability, launching collections that appeal to younger consumers who prioritize environmental issues. The global children's apparel market, which includes Gap Kids, was valued at $261.98 billion in 2024 and is projected to grow at a CAGR of 4.80% until 2031. Gap's efforts to cater to the tween segment are part of a broader trend where brands are adapting to changing consumer preferences, with the girls' segment being the most dominant in the children's apparel market due to a broader variety of styles and trends. Gap's strategic moves, such as expanding into sustainable collections, help the brand retain market share in a competitive landscape. For more information, visit Gap’s official website.

Target's Cat & Jack

Target's Cat & Jack brand has emerged as a leading producer of clothing for tween girls, launched in 2016 and quickly becoming a multibillion-dollar business. The brand offers a diverse range of apparel, including tanks, T-shirts, shorts, pants, and dresses, with a focus on durability and affordability. Cat & Jack sells over 300 million units annually, equating to more than eight items sold for every child under 12 years old in the U.S. The brand incorporates sustainable elements, such as Repreve fiber made from recycled plastic bottles, and features like reinforced knees and "Tough Cotton" finish to enhance durability. This brand has been successful in driving repeat trips and sales, particularly during back-to-school seasons. For more information, visit their Cat & Jack clothing page.

Old Navy

Old Navy has emerged as a leading brand for clothing tailored to tween girls, ages 10-13, with its first-ever tween apparel collection launched in collaboration with POPSUGAR in 2020. This 25-piece collection, priced between $9.99 and $39.99, includes gender-inclusive athleisure items, denim, and fleece hoodies, designed with input from tween influencers like Kheris Rogers and Alize Lee. The collection addresses the underserved tween market, which accounts for nearly $43 billion in apparel spending annually in the U.S. Old Navy's initiative also includes a $25,000 donation to the Boys & Girls Clubs of America, highlighting the brand's commitment to social impact. This collection is available online and in stores across the U.S. and Canada.

American Eagle's Aerie

American Eagle's Aerie brand has emerged as a leading producer of clothing for tween girls, driven by its strong focus on body positivity and realistic marketing. As of 2020, Aerie held a 4% share in the women's U.S. intimate apparel market and achieved 25 consecutive quarters of double-digit growth, with a notable 27% same-store sales increase in Q2 2018 and a 29% comparable sales growth in a later quarter. The brand's success is also attributed to its popular Offline by Aerie activewear line and its commitment to not airbrushing models. Aerie's revenues surpassed $1 billion in 2020, highlighting its significant impact in the market. The brand continues to expand, with plans to open more physical stores to cater to its growing customer base. For more information, visit their official website.

Athena Girl

Athena Girl, though not specifically mentioned in the provided sources, can be contextualized as a potential brand catering to tween girls by highlighting key trends in the tween apparel market. Tweens, aged 10-13, represent a significant market with approximately 21 million tweens in America, accounting for nearly $43 billion in spending power on apparel each year. Brands like Old Navy have recognized this gap and launched tween-focused collections to cater to this demographic. For a brand like Athena Girl to stand out, it would need to offer trendy, sustainable, and versatile clothing, similar to Justice's offerings, which include sustainable fabrics and a wide range of sizes. By focusing on quality, comfort, and style, Athena Girl could capture a substantial share of this lucrative market. For an example of similar product offerings, you can visit Justice's website.

Boden Kids

Boden Kids is renowned for its high-quality, stylish clothing for tween girls, offering a blend of traditional British style with contemporary touches. The brand boasts a high resale value, with Mini Boden items retaining up to 56% of their original price, and some iconic pieces even reselling for more than double their original cost. Boden's clothing is popular for its comfortable, flattering designs, making it a favorite among parents who consider the future resale value of garments when purchasing. The brand's international appeal, particularly in the US, has contributed to its success, with Boden launching in the US market in 2002. Boden's commitment to quality and style has made it a top choice for parents seeking durable and fashionable clothing for their children. Learn more about why Boden is a standout brand in children's fashion by reading this comprehensive review of the best children's clothing brands.