Clogs, with their unique blend of comfort and style, have made a significant resurgence in the world of fashion. As versatile footwear, they effortlessly adapt to casual outings or more formal occasions, making them a staple in many wardrobes. This article explores the top brands that have mastered the art of clog design, including both classic and modern interpretations. Join us below as we unveil the standout brands that are leading the clog revolution.
Illustration of clogs
Best brands of clogs in 2025
Crocs
Crocs is a leading brand in the global clogs market, known for its distinctive foam clogs made from Croslite(tm), which offer exceptional comfort and durability. The company has seen significant growth, with an annual revenue of $3.962 billion in 2023, an 11.46% increase from 2022. Crocs has successfully leveraged celebrity collaborations and limited-edition releases to elevate its brand, such as the partnership with Balenciaga, and has mastered social media engagement to build a strong community of loyal customers. The brand's commitment to sustainability and innovative marketing strategies have made it a cultural icon, appealing to a diverse range of consumers. Crocs' market presence is further strengthened by its dominance in the casual clogs segment, which accounted for 68.6% of the global revenues in 2023. For more details, visit their official Crocs website.
Birkenstock
Birkenstock is a renowned brand in the clogs market, celebrated for its superior quality, comfort, and sustainable materials. Since 1774, Birkenstock has maintained a commitment to European craftsmanship and ethical production, using renewable resources like cork and natural latex. The brand has seen significant growth, with a 19% year-over-year increase in revenue to EUR564.8 million in Q3 2024, driven by strong consumer demand across all segments. Birkenstock's products are sold in approximately 90 countries, with the U.S. market accounting for 58.3% of its net sales. The company's focus on health and wellness, along with its innovative materials, has made it a leader in the clogs market. For more information about the company's journey and values, visit their company page.
Dansko
Dansko is renowned as one of the top producers of clogs, celebrated for their exceptional comfort, durability, and arch support, making them a favorite among professionals who spend long hours on their feet, such as healthcare workers and chefs. With a market share contributing to the global clogs market valued at USD 8.40 billion in 2023, Dansko clogs are known for their long-lasting quality, with some pairs lasting over 9 years. The brand offers a wide range of styles and colors, catering to both fashion and functionality. Dansko clogs are particularly praised for their comfort and health benefits, especially for individuals with heel pain or plantar fasciitis. The brand's popularity is further boosted by the growing demand for comfortable and versatile footwear driven by lifestyle changes and the rise of remote work. For more information, visit their official website.
Bogs
Bogs is a renowned brand in the clogs market, known for its high-quality, durable, and comfortable footwear. The brand is particularly famous for its waterproof and insulated boots, which can withstand 2 million steps at subzero temperatures without cracking. Bogs caters to a wide range of consumers, including men, women, and kids, with its versatile and practical designs. The brand's commitment to sustainability and eco-friendly practices has also contributed to its popularity, aligning with the growing consumer awareness of health and environmental benefits. As the global clogs market grows, brands like Bogs are expected to benefit from the increasing demand for comfortable and sustainable footwear. For more details, visit their official website.
Sanita
Sanita is a prominent brand in the clogs market, known for its high-quality and comfortable footwear. The brand capitalizes on the strong tradition of craftsmanship in regions like the Netherlands and Sweden, contributing to its popularity. In 2023, the global clogs market, which includes brands like Sanita, was valued at USD 8.40 billion and is projected to grow at a CAGR of 11.4% from 2024 to 2030. Sanita's focus on sustainability and eco-friendly materials aligns with the rising consumer awareness of health benefits and environmental concerns. The brand's products are particularly popular in the healthcare and hospitality sectors, where comfort and durability are paramount.
Swedish Hasbeens
Swedish Hasbeens is a renowned brand in the global clogs market, celebrated for its unique blend of nostalgia and contemporary style. Founded by Emy Blixt, the company has grown significantly since its inception, with its products sold in over 50 markets worldwide and an annual turnover of SEK 45 million. The brand is particularly popular for its high-heeled wooden sandals with natural wooden soles and colorful leather straps, and 90% of its production is exported, primarily to the United States. Swedish Hasbeens has successfully tapped into the global market by maintaining a clear niche and consistently adhering to its core values. The brand's success is also attributed to its innovative approach and focus on sustainability. For more insights about their iconic collection, visit their official website.
OOFOS
OOFOS is a leading brand in the recovery footwear market, particularly renowned for its innovative OOfoam™ technology that absorbs 37% more impact than traditional footwear, reducing stress on joints and enhancing mobility. Founded in 2011 by industry veterans, OOFOS has seen significant growth, including an 82% year-over-year sales increase and holding 73% of the market share in the recovery footwear category. Their products, such as clogs, shoes, and sandals, are designed for ultimate comfort and are favored by athletes and individuals with joint issues. The brand's commitment to biomechanics and comfort has made it a global leader, with products that decrease load rates by up to 88% compared to traditional footwear. OOFOS continues to innovate and expand, recently completing a new funding round led by notable sports figures. For more details on their advanced recovery footwear, visit their official website.
Troentorp
Troentorp Clogs, founded by August Johannson in 1907, is a renowned producer of high-quality, handcrafted wooden clogs from Troentorp, Sweden. Known for their anatomically correct construction and use of moisture-absorbing Alderwood, Troentorp clogs provide excellent support and comfort, particularly for professionals in the restaurant and care industries. The brand, formerly known as Bastad Clogs, regained its original name in 1999 and has maintained its traditional craftsmanship while adapting to modern demands. Troentorp clogs have gained international recognition, especially during the 1970s when Swedish clogs became widely popular. With over 100 years of experience, Troentorp continues to be a leader in the clog market.
Dr. Scholl's
Dr. Scholl's is a leading global footcare brand, renowned for its high-quality clogs that combine comfort and style. Following its acquisition by Yellow Wood Partners in 2021, the brand has seen significant growth, generating over $700 million in annual retail sales and operating in over 50 countries. Dr. Scholl's has successfully accelerated new product launches and invested heavily in advertising, enhancing its connection with consumers across digital and social media platforms. The brand's ecommerce capabilities have also been dramatically improved, with notable presence at major retailers like Target, Walmart, and Amazon. Dr. Scholl's commitment to sustainability has been highlighted by its initiative to remove 400,000 tons of plastic from the system.
FitFlop
FitFlop, founded by Marcia Kilgore in 2007, has established itself as a prominent brand in the clogs market, known for its comfortable and stylish footwear. The brand achieved significant growth, with overall orders increasing by 57% since 2013 and e-commerce orders rising by 56% during the same period. FitFlop's supply chain, managed in partnership with ODW Logistics, has been optimized to handle seasonal volume variations and reduce chargebacks by 90%. The brand's products, including clogs, sandals, and boots, are popular globally, with a presence in over 64 countries. FitFlop's innovative designs, such as the rocker bottom with foam core, have made it a favorite among consumers seeking both comfort and style.
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