Top Push-Up Bra Brands for Ultimate Lift and Comfort

Push-up bras are a wardrobe staple for many, offering both support and enhancement to give that desired lift and silhouette. With a plethora of options available, choosing the best brand can make a significant difference in achieving both comfort and style in your lingerie collection. Some of the standout brands known for their exceptional push-up bras include Victoria's Secret, known for their innovative designs and luxurious feel, Calvin Klein for their sleek and minimalist aesthetics, and Maidenform which combines comfort with effective push-up technology. For a comprehensive exploration of these top brands and others that excel in the push-up bra category, read on below.

Illustration of push up bras

Best brands of push up bras in 2025

Victoria's Secret

Victoria's Secret is renowned as one of the leading producers of push-up bras, offering a wide range of styles, including strapless, padded, and wireless options, catering to various body shapes and sizes. The brand's push-up bras are available in sizes from AA to G cups and bands 30-44, ensuring a fit for every woman. Recently, the return of the Victoria's Secret Fashion Show has significantly boosted sales, with certain bra styles seeing an 834% increase in sales during the show's premiere week. Despite facing overall sales declines in recent years, Victoria's Secret maintains a strong market share in intimates, with around 20% market share in North America. The brand's focus on new merchandise and marketing strategies has shown promising results, with adjusted gross margins rising and net income turning positive.

Aerie

Aerie has established itself as a leading producer of push-up bras, notably surpassing $1 billion in revenues and achieving 25 consecutive quarters of double-digit growth. As of 2021, Aerie is the second-largest bra seller in the U.S., just behind Victoria's Secret, and has seen significant success with its comfort-focused and inclusive marketing strategies, such as the #AerieREAL(tm) movement. The brand's bra sales have been driven by the popularity of bralettes and sports bras, with online sales accounting for over 50% of its total revenue. Aerie's activewear subbrand, Offline by Aerie, has also been a key contributor to its growth. With a 4% share in the women's U.S. intimate apparel market, Aerie continues to expand its market presence. Discover their popular Aerie Real Power Plunge Push-Up Bra for more details.

Calvin Klein

Calvin Klein is a leading brand in the lingerie market, particularly renowned for its high-quality push up bras that offer lift, support, and confidence. The brand is part of the broader lingerie market, which was valued at USD 46.55 billion in 2021 and is expected to grow at a CAGR of 8.5% from 2022 to 2030. Calvin Klein's push up bras are popular for their strapless and padded designs, contributing to the segment's growth driven by increasing demand for bras made from sustainable materials and improved support. The brand's presence in the market is significant, with Calvin Klein being one of the major players alongside other notable brands like Victoria's Secret and Triumph. The global bra market, which includes Calvin Klein's offerings, is projected to reach USD 51.01 billion by 2032, growing at a CAGR of 5.5% from 2024 to 2032.

La Perla

La Perla is renowned as a leading producer of exquisite lingerie, including push-up bras, known for their exceptional fit, comfort, and high-quality materials. Founded by Ada Masotti in 1954, La Perla has evolved from a small Italian corsetry factory into a global leader in the upscale lingerie market. The brand's attention to detail, use of innovative fabrics like Xtra Life Lycra(r), and meticulous design process ensure that each garment is both formfitting and aesthetically pleasing. La Perla's push-up bras, featuring underwired, padded cups and adjustable straps, are particularly popular for their comfort and support. With a global reputation for excellence, La Perla continues to set standards in the lingerie industry.

ThirdLove

ThirdLove is renowned for its high-quality push up bras, offering comfort and support through innovative designs such as the 24/7 Classic Uplift Plunge Bra, which features removable memory foam pads and flexible underwire for a poke-free experience. The brand has expanded its size options to over 70, catering to a wide range of women, including those who fall between standard cup sizes. ThirdLove's commitment to fit and comfort has led to significant growth, with a 450% revenue increase over two years and recognition as one of Forbes' Next Billion-Dollar Startups in 2018. Their push up bras come in various styles, including plunge, demi, and strapless, ensuring there is a fit for every breast shape. The brand's use of computer-vision technology and extensive customer feedback has helped in creating bras that meet the specific needs of women.

Natori

Natori is renowned as one of the best producers of push-up bras, offering a luxurious and comfortable range that combines elegance with superior support. Their push-up bras feature cushioned foam padding for a gentle lift, silky-smooth exterior fabric, and adjustable plush elastic straps to ensure all-day comfort. With a focus on timeless elegance, Natori's designs accentuate the decollete, delivering a lift that radiates femininity and authenticity. The brand's commitment to quality is evident in their imported, designer-crafted pieces that hug curves for a tailored fit. Natori's push-up bras are part of a broader intimate wear market that is growing at a CAGR of 5.6% from 2023 to 2032, with the female segment dominating the market.

Wonderbra

The Wonderbra brand is renowned for its innovative and highly successful push-up bras, which gained worldwide prominence in the 1990s. At its peak in 1994, Wonderbra was selling over seven units per second, with sales growing from 10% to nearly 30% of the UK bra market. The brand's relaunch in the 1990s resulted in a 41% increase in weekly sales compared to 1993 and a 118% increase compared to 1992. Wonderbra's marketing campaigns, such as the "Hello Boys" advert, significantly contributed to its success, making it a fashion phenomenon. Today, the brand continues to focus on various "Wonder Effects" to cater to different consumer needs.

Maidenform

Maidenform is a renowned brand in the lingerie industry, particularly noted for its extensive range of push-up bras that offer great lift and cleavage enhancement. Established in the 1920s, Maidenform has a long-standing reputation for providing stylish and supportive bras, including push-up, strapless, and full-coverage options. Despite facing market share challenges, with traditional brands like Maidenform seeing a decline from 51.6% to 41.2% market share between 2013 and 2018, Maidenform remains a go-to for women seeking classic styles at affordable price points. Their push-up bras are designed with features like adjustable straps, underwire support, and flattering designs to maximize curves. Maidenform's commitment to comfort and support makes it a favorite among women looking for everyday and special occasion bras.

Wacoal

Wacoal is a renowned brand in the lingerie industry, particularly acclaimed for its high-quality push up bras that offer exceptional comfort, support, and style. Their push up bras, such as the Perfect Primer Push Up Bra and Embrace Lace(r) Petite Push Up Underwire Bra, cater to a wide range of cup sizes from AA to DDD, ensuring a customized fit for every wearer. Wacoal's commitment to fit is enhanced by their mybraFit(tm) tool and 5 Points of Fit(tm) guide, helping customers find the perfect bra. The brand's market presence is significant, with the global bra market, which includes Wacoal, projected to grow at a CAGR of 5.4% from 2022 to 2031, reaching $46.5 billion by 2031. Wacoal's products are available in various styles, including lace, seamless, and convertible options, making them a favorite among consumers.

Chantelle

Chantelle is renowned as one of the top producers of push-up bras, offering a wide range of styles and silhouettes that enhance bustlines and provide superior comfort. Their push-up and plunge bras are designed to add up to 1 inch to the bustline, making them a popular choice among women. Chantelle's products are part of a broader bra market that is expected to grow at a CAGR of 5.5% from 2024 to 2032, reaching a market size of USD 51.01 billion by 2032. The brand's focus on inclusivity, diversity, and sustainable materials aligns with current market trends, driving its success. Chantelle's push-up bras are available in various colors and designs, catering to diverse consumer preferences.