Top Pajama Brands for Ultimate Comfort

When it comes to comfort and style, choosing the right pyjama brand is paramount for a good night's sleep. The fashion industry is brimming with options, from luxurious silk sets to cozy cotton ensembles, each catering to diverse tastes and preferences. Brands like Eberjey, known for their elegant designs, Barefoot Dreams with its ultra-soft fabrics, and the sustainable offerings from Pact have made their mark in the world of nightwear. Curious to explore more about these brands and discover the perfect pyjamas for your wardrobe? Read on below to find out our top recommendations.

Illustration of pyjamas

Best brands of pyjamas in 2025

Eberjey

Eberjey is a renowned brand in the sleepwear market, known for its luxurious and comfortable pajamas. With an estimated annual revenue of $26.9 million and a revenue per employee of $228,000, Eberjey stands out in the industry. The brand has seen a 6% growth in employee count and is sold in over 1,200 specialty stores worldwide, as well as leading department stores. Eberjey's products, such as the Gisele Short PJ Set, are made from high-quality materials like Tencel Modal blend, ensuring a soft and breathable feel. The brand has received several accolades, including being named "Best Swimwear" and "Best Lingerie Store" by Miami New Times. For more information about their exquisite sleepwear collection, visit their official website.

Lunya

Lunya is a renowned brand specializing in luxurious sleepwear, particularly known for its high-quality, 100% mulberry silk pajamas that offer natural thermoregulation and breathability. Founded by Ashley Merrill in 2012, Lunya saw significant growth during the COVID-19 pandemic, with gross revenue peaking at $50 million in 2020 and 2021. The brand's products are designed to ensure comfort and style, making them a favorite among those seeking premium sleepwear. Despite recent challenges, including a decline in revenue to $35 million in 2022 and the closure of some brick-and-mortar stores, Lunya remains a leader in the sleepwear market. The brand is committed to sustainability, aiming for 100% fair trade certified production partners by 2026. For more information, visit their official website.

Sleepy Jones

Sleepy Jones, founded in 2013 by Andy Spade, is a renowned brand specializing in supremely comfortable sleepwear, loungewear, and underwear inspired by the lifestyles of artists. With an annual revenue of $4.5 million, Sleepy Jones is a significant player in the sleepwear market, which is projected to grow at a CAGR of 10.20% from 2023 to 2030. The brand is headquartered in New York, New York, and employs a team of 5 dedicated individuals. Sleepy Jones' products cater to a fashion-conscious consumer base, aligning with the global trend of prioritizing comfort and style in sleepwear. As part of the broader sleepwear market valued at $11.5 billion in 2023, Sleepy Jones contributes to the industry's dynamic growth. For more details on their exquisite collection, visit their official website.

Hanro

Hanro, founded in 1884 by Albert Handschin and Carl Ronus, is a renowned luxury brand specializing in high-quality lingerie, nightwear, and loungewear. Known for its luxurious understatement, highest quality, and classic style, Hanro produces products that are certified by OEKO-TEX(r) STANDARD 100 and OEKO TEX(r) - MADE IN GREEN. With 80% of its fabrics coming from its own textile production factories in Vorarlberg, Austria, and sewing operations in Portugal, Hanro ensures exceptional craftsmanship. The brand is represented in almost 50 countries and has its own shops in prominent locations worldwide. Hanro USA generates an estimated annual revenue of $12.5 million, with a revenue per employee of $205,200.

Desmond & Dempsey

Desmond & Dempsey is a luxury sleepwear brand that has carved a significant niche in the £12 billion sleepwear market by offering 100% luxury cotton pyjamas at accessible prices, filling a gap between high street brands and expensive silk labels. Founded by Molly Goddard and Joel Jeffery, the brand has seen remarkable growth, including a 250% year-over-year revenue increase in its first year on Shopify Plus and a 49% increase in returning customer rate. Their products are stocked in prestigious retailers like Selfridges, Bergdorf Goodman, and Net-a-Porter, and they have expanded their collections to include men's and children's wear. With an average basket size of £130 and a gross margin of 65% through e-commerce, Desmond & Dempsey continues to drive innovation and comfort in the sleepwear industry. The brand's focus on unique in-house prints and high-quality cotton has positioned it as a go-to luxury pyjama brand. For more investment opportunities, you can explore Desmond & Dempsey on Angels Den.

J.Crew

J.Crew is a renowned American retailer known for its high-quality and stylish apparel, including a diverse range of pajamas and intimates. The company, which once operated over 506 retail stores, has a strong presence in the market, particularly in the women's apparel segment, which accounted for 57% of its global revenue in 2018. J.Crew's pajama sets are popular for their supercozy, supersoft, and easy-to-wear designs, available in a wide range of colors, fabrics, and fits. Despite facing challenges such as bankruptcy in 2020, J.Crew has maintained its reputation for delivering fashionable and comfortable sleepwear. The brand's commitment to quality and style has made it a favorite among consumers looking for the perfect pajama sets.

Soma

Soma is renowned as one of the top producers of high-quality pajamas, known for its innovative designs and excellent craftsmanship. In 2021, Soma achieved significant sales growth, reaching $478.1 million, a 26% increase over the fourth quarter of 2019, and continues to outpace the market in non-sport bras, panties, and sleepwear. The brand's commitment to innovation is evident in products like the Bodify smart bra, which adjusts to a woman's individual body measurements. Soma's strong retail presence, including 238 front-line boutiques and 18 outlets, contributes to its robust sales and customer growth. With a high conversion rate of 4.50-5.00% and an average order value of $125-$150, Soma stands out in the lingerie industry. For more information, visit their official website.

Olivia von Halle

Olivia von Halle is a renowned British fashion label celebrated for its luxurious silk pyjamas and nightwear, launched in 2011 at London Fashion Week. The brand, known for its high-quality natural fabrics and meticulous craftsmanship, is stocked in over 120 stores across 26 countries, including prestigious retailers like Harrods, Selfridges, and Net-a-Porter. Olivia von Halle's products, such as the PS2,450 cashmere pajamas and PS3,300 silk robes, are favored by celebrities and fashion editors worldwide. The brand has received several accolades, including the Walpole Brand of Tomorrow 2013 and the UK Lingerie Awards' Lounge and Nightwear brand of the year. With a strong commitment to corporate social responsibility, Olivia von Halle was awarded the Blue Butterfly Trust Mark for Positive Luxury in 2013.

Natori

Natori is a renowned brand in the lingerie and loungewear industry, founded by Josie Natori in the late 1970s. Known for its high-end pyjamas, bras, and sleepwear, Natori has seen significant growth, particularly during the COVID-19 pandemic, with a 141% increase in customers, a 164% increase in orders, and a 163% increase in revenue from January-February 2020 to January-February 2022. The brand is available in 25 countries and is stocked in prestigious department stores like Saks Fifth Avenue, Nordstrom, and Neiman Marcus. Natori's transition to an omnichannel business model has been pivotal, with ecommerce now playing a much larger role, especially after the pandemic. The company manages a large catalog of 1,500 active products and 10,000 active SKUs efficiently through BigCommerce. For more details, visit Natori's official website.

The White Company

The White Company is a standout brand for pyjamas and loungewear, having seen a significant boost in revenues, with a 21% increase to £271 million in 2021 and a 57% rise in operating profits to £27.9 million. This growth was driven by increased demand for home and nightwear categories as consumers worked from home during the pandemic. The brand's strong online sales and robust store performance, despite operational challenges, highlight its resilience and popularity. With a total turnover of £246 million in the UK and £25 million internationally, The White Company has solidified its position in the market. Its profits after taxation reached £22.9 million, reflecting its successful adaptation to changing consumer habits. For more information about their financial performance, visit The Industry Fashion.