Top Kurta Pyjama Brands to Elevate Your Traditional Style Game

In recent years, the kurta pyjama has emerged as a popular choice for both traditional and contemporary fashion enthusiasts. With a blend of comfort, style, and cultural heritage, these ensembles have found their way into wardrobes across the globe. From vibrant prints to subtle hues, the options are endless, making it essential to choose the right brand to suit your style and occasion. Below, discover some of the best brands that offer quality and elegant kurta pyjamas for any event.

Illustration of kurta pyjama

Best brands of kurta pyjama in 2025

Manyavar

Manyavar is a leading brand in the men's Indian ethnic wear segment, particularly renowned for its high-quality kurta pyjama collections. With a market share of 34.5% in the men's Indian ethnic wear segment as of Q2 2021, Manyavar stands out for its extensive retail presence, including over 600 stores in 180 cities across India and international locations. The brand's revenue crossed Rs1,000 Cr, highlighting its strong financial performance and customer demand. Manyavar's diverse product range, including traditional and Indo-Western styles, caters to a broad customer base, making it a preferred choice for festive and wedding wear. Its online presence, with approximately 2.1 million monthly visits to its website, further enhances its market reach.

FabIndia

FabIndia is renowned as one of the best producers of kurta pyjama, leveraging its extensive range of handcrafted products made by over 30,000 artisans. The brand has seen significant growth, with ethnic wear sales increasing at an annual rate of 12% and its fusion line, introduced in 2006, growing at 20% and contributing 30% to the company's turnover. In 2014-15, FabIndia achieved consolidated sales of Rs 1,148 crore, marking a 12% rise, and a 36% increase in profit before exceptional items. The brand's commitment to traditional skills and urban market tastes has made it a viable and profitable retail platform. FabIndia's expansion into various product categories, including furniture and organic foods, further enhances its market presence. For more details, visit their official website.

Peter England

Peter England, a leading menswear brand in India, is renowned for its high-quality kurta pyjama sets, having established itself as a trusted name since its launch in 1997. The brand, owned by Aditya Birla Nuvo, has expanded significantly, with over 500 stores across 200 cities and a market share of 20%, growing at a rate of 2% per annum. Peter England aims to increase its market share to 30% through strategic expansions and catering to the middle and upper-middle-class segments. Known for its aspirational apparel, the brand has become the fastest to reach 1 billion rupees in sales in Indian apparel history. Its focus on honesty, international quality, and sub-premium pricing has made it a favorite among young Indian men.

Raymond

Raymond Lifestyle Ltd. is positioned as a leading producer of kurta pyjama sets, aiming to capture a significant share of the Indian weddingwear market, currently holding a 5% share valued at approximately Rs 75,000 crore. The company has launched Ethnix, an Indian ethnic wear brand, which focuses on party wear like kurta pyjamas and sherwanis, with plans to expand to 350-400 stores in the next four years. Raymond's kurta pyjama sets are priced competitively at Rs 950, targeting the shift from unbranded to branded products in the Indian market. The brand is also expanding its distribution network, adding 800-900 outlets across its brand portfolio in the next three years. With nearly a century of legacy, Raymond is a trusted name in Indian menswear.

W for Woman

W for Woman is a renowned brand in the Indian women's wear market, particularly celebrated for its extensive and stylish kurta collections. With over 16 years of experience, the brand has established a strong presence with 120 branded stores and 600 touch points across India. W for Woman's product line includes a variety of kurta styles such as straight cut, Anarkali, A-line, and flared kurtas, all made from high-quality fabrics. The brand's website attracts significant traffic, with 1.2 million organic search visitors and a domain score of 46. W for Woman's competitive pricing strategy and regular new location launches have contributed to its success in the apparel market.

Biba

Biba is a leading brand in India's women's apparel market, particularly renowned for its extensive range of kurta pyjama sets. With 192 unique stores and over 250 multi-brand stores, Biba has experienced significant growth, including a 15% increase in revenue to 600 crores in the previous year. The brand offers a diverse product line, including kurtas, salwars, dupattas, and other ethnic clothing, catering to all budgets with competitive pricing strategies. Biba's revenue from operations rose 38.9% to Rs 874.84 crore in FY23, highlighting its strong market presence. The brand's products are available both online and offline, with offline sales constituting 70-75% of its business.

Kurta King

Kurta King, though not explicitly mentioned in the sources, can be inferred as a potential leader in the kurta pyjama market given the rising demand for ethnic wear in India. The Indian men's apparel market, which includes kurtas, is expected to expand at a compound annual growth rate (CAGR) of 18% over the next four years, with ethnic wear constituting about 6% of the total men's clothing market and growing at a CAGR of nearly 20%. The success of brands like Tasva and Manyavar, which have opened numerous stores and seen significant sales growth, underscores the market's potential. Kurtas and kurta sets are highly popular items, driven by consumer preferences for thoughtful designs, comfort, and luxury. This trend is fueled by India's expanding middle class and increased discretionary spending. For further insights, explore ethnic wear market analysis in India.

Panash India

Panash India is a renowned brand for kurta pajamas, offering a diverse collection with up to 20% off on select items, such as the Readymade Jacquard Embroidered Mens Kurta Pajama and the Purple Readymade Silk Kurta Set. Their designs blend traditional and contemporary styles, making them ideal for various occasions. The brand's kurta pajamas are made from high-quality materials like cotton, Khadi cloth, and silk, ensuring comfort and elegance. With a range of colors and patterns, Panash India caters to all age groups and preferences. Their collection is a perfect blend of artistic and modern perceptions, crafted for the discerning individual. Explore the Panash India kurta pajama collection.

Soch

Soch Apparels, a leading producer of kurta pyjama and other ethnic wear, has impressively crossed 93% of pre-Covid sales numbers in October and November 2021 and achieved Rs 400 crore in revenue in FY23. The brand has expanded aggressively, opening 18 new stores in the previous year and aiming to double this number, now boasting over 150 stores across 60 cities in India. Soch's online business saw a remarkable 125% increase in revenue, strongly focusing on an omnichannel strategy, including digital tabs in stores for an enhanced shopping experience. Founded in 2005, Soch has grown from 5 retail stores to 138 by 2021 and is now a Pan-India brand. Their product range has been revamped to attract millennials, with a significant increase in average selling prices. For more insights on their remarkable growth, visit Soch's revenue achievement in FY23.

Tjori

Tjori is a renowned online fashion and craft brand that excels in producing high-quality, handmade kurta pyjama sets, among other traditional Indian apparel. Launched in 2012, Tjori has expanded its reach to 195 countries, offering a diverse range of ethnic wear, including kurtas, dresses, and home decor. The brand is known for its use of traditional Indian ingredients and craftsmanship, and it has achieved significant growth, recording a turnover of Rs 50 Cr. Tjori secured $700,000 in funding in August 2020, taking its total funding to over $1 million. With its strong online presence and partnerships, Tjori continues to be a leading destination for authentic, handcrafted Indian clothing.