Top Brands for Stunning Passion Twists

The world of haircare and styling is constantly evolving, with new trends and techniques gaining popularity and changing the beauty landscape. Among these trends, the passion twist hairstyle has emerged as a favorite for its unique look and versatility. Achieving the perfect passion twist requires not only skill but also the right products, and choosing the best brands can make all the difference in the finished look. Whether you're a professional stylist or experimenting at home, explore our curated list of the top brands for passion twists below.

Illustration of passion twist

Best brands of passion twist in 2025

Freetress

Freetress is renowned as one of the best producers of passion twist hair, offering high-quality synthetic hair products that are popular for their durability and natural look. The brand's Outre Freetress Water Wave Passion Twist Wavy Crochet Braiding Hair is available in various lengths, including 18'', 20'', 22'', and 24'', and each pack weighs 100g. This product is highly customizable, with options for different colors and packaging. Freetress products are audited by independent third-party inspection agencies, ensuring reliability and quality. The global wigs and hair extensions market, which includes Freetress products, is forecast to reach $13.28 billion by 2026.

Outre

Outre is renowned as one of the best producers for passion twists, offering high-quality products made from 100% premium synthetic fiber. Their X-PRESSION Twisted Up collection creates the trendy passion twists style with a soft texture and a variety of colors. This brand is popular for its pre-braided and lace-type options, such as the 28" Passion Twist with a Perm Yaki texture. Outre's products are favored for their tangle-free and secure installation, making them a top choice in the hair industry. With a growing market share in the global hair wigs and extensions sector, which is predicted to reach USD 12.25 billion by 2030, Outre continues to innovate and meet consumer demands.

Lulutress

Lulutress, a renowned brand in the hair extensions market, is highly acclaimed for its high-quality passion twists. Known for their boho look and volume-adding properties, Lulutress passion twists are a favorite among those seeking protective and stylish hairstyles. These twists are particularly popular for their ability to add fluff and volume, making them ideal for individuals with petite figures or those looking to enhance their hair density. The brand's products, such as the Sensationnel Lulutress Passion Twist 18, are widely available and praised for their ease of use and durability. With the global hair braiding market projected to grow at a CAGR of 3% from 2023 to 2032, Lulutress remains a key player in this expanding industry.

Bobbi Boss

Bobbi Boss is a leading brand in the hair extension market, particularly renowned for its high-quality passion twist products. The brand offers a variety of styles, such as the Boho Passion Twist, which is popular for its lightweight and tangle-free characteristics. With the global human hair extension market projected to grow at a CAGR of 10.41% from 2024 to 2032, Bobbi Boss is well-positioned to capitalize on this trend, especially given its strong presence in the North American market, which dominated the sector with a 46.97% market share in 2023.

Sensationnel

Sensationnel is renowned as one of the top producers of passion twist hair products, offering easy-to-install and natural-looking styles. Their Lulutress(tm) line, such as the 2X Skinny Passion Twist 24, has gained popularity for its simplicity and aesthetic appeal. With a focus on quality and user-friendliness, Sensationnel's products cater to a wide range of consumers, contributing to the growing hair wigs and extensions market, which is expected to reach USD 12.25 billion by 2030, growing at a CAGR of 8.29% from 2023 to 2030. The brand's commitment to innovation and customer satisfaction has made it a favorite among both individual and commercial users. Sensationnel's products are widely available, making them a staple in the hair care industry.

Janet Collection

Janet Collection is renowned as one of the best producers of passion twist hair, offering high-quality products like the 3X Passion Twist 14" and the Passion Twist 24" crocheted braids. Their NalaTress line, in particular, is popular for its realistic and durable hair extensions. Janet Collection ensures 100% human hair or premium synthetic blends, catering to a wide range of customer preferences. With a diverse product range, they have established a strong presence in the hair care industry. Their products are widely available and in stock across various platforms.

Toyotress

Toyotress is renowned as one of the best producers of passion twist hair extensions, offering high-quality, skin-friendly, and handmade products made from low-temperature synthetic fiber. Their passion twist collections, such as the Yanky Twist and Tiana Passion Twist, are pre-twisted, pre-looped, and easy to install, making them a favorite among consumers. With a focus on versatility and style, Toyotress products are suitable for various occasions and can be customized with combo colors. The brand ensures quick and easy installation, with some styles requiring as little as 30 minutes to achieve a full hairstyle. Toyotress also provides excellent customer service, addressing any issues within 12 hours.

Zury

Zury is a renowned brand in the hair extension market, particularly celebrated for its high-quality Passion Twist crochet braids. The Zury V11 Passion Twist, for instance, offers short-length, easy-to-style twists with each pack containing 105 hand-made twists. This product is part of a larger market that is projected to grow significantly, with the global hair wigs and extensions market expected to reach USD 12.25 billion by 2030, growing at a CAGR of 8.29% from 2023 to 2030. Zury's products cater primarily to female consumers, who dominate the market, and the brand's focus on synthetic and real hair options aligns with the increasing demand for natural human hair extensions, which held over 66% of the market share in 2022. The U.S. hair extension market, where Zury operates, is also expected to grow from USD 2.26 billion in 2023 to USD 3.93 billion by 2030 at a CAGR of 8.22%.

Model Model

Model Model is renowned as one of the best producers of passion twists, particularly with their 3X Springy Passion Twist line, which closely resembles real passion twists made with spring, water, or bohemian curls. Each strand is tightly twisted with natural curly ends, offering a highly realistic and versatile hair extension option. The U.S. hair extension market, where Model Model operates, is projected to grow from $2.26 billion in 2023 to $3.93 billion by 2030, with human hair products like those from Model Model expected to dominate the market. The human hair segment, which includes Model Model's products, accounted for 64.91% of the market share in 2022 and is anticipated to witness robust growth in the coming years. This growth is driven by the adaptability and natural look of human hair extensions.

Shake-N-Go

Shake-N-Go is a leading brand in the hair extensions market, particularly renowned for its high-quality Passion Twists. The brand's 3X Large Passion Twist products, such as the 14 and 18 inch versions, are praised for their incredible texture and finish. Shake-N-Go is part of a global hair extensions market that is expected to grow from USD 3.40 billion in 2021 to USD 5.89 billion by 2030, with a CAGR of 6.3% from 2023 to 2030. The brand's products cater to a wide range of consumers, especially in the U.S. market, which is projected to reach USD 3.93 billion by 2030. Shake-N-Go's commitment to quality and innovation helps it remain competitive in the rapidly growing hair extensions industry.