Top Outdoor Clothing Brands That Elevate Adventure Style

When it comes to outdoor clothing, choosing the right brand can significantly enhance your comfort and performance in nature. From rugged hiking trails to chilly mountain peaks, certain brands stand out due to their commitment to quality, innovation, and sustainability. Whether you are an adventurer, a casual hiker, or someone who loves spending time outdoors, these brands offer a plethora of options to suit different needs and styles. Explore our comprehensive list below to discover some of the best outdoor clothing brands that enthusiasts swear by.

Illustration of outdoor clothing

Best brands of outdoor clothing in 2025

Patagonia

Patagonia is a leading brand in the outdoor apparel market, known for its high-quality products and strong commitment to sustainability. With a brand awareness of 57% among outdoor fashion owners in the United States, Patagonia is favored by 28% of those who know the brand, and 19% of outdoor fashion owners in the U.S. own Patagonia products. The brand’s loyalty is evident, as 79% of its owners are likely to purchase Patagonia again. Patagonia's innovative digital marketing strategies, including its "Worn Wear" campaign and partnerships with tech companies, have significantly contributed to its success. The brand's e-commerce platform saw a revenue of $64,807,341 in November 2024, with a conversion rate of 2.50-3.00%. For more information on their products and initiatives, visit Patagonia's official website.

The North Face

The North Face is a leading brand in the outdoor retail industry, known for its high-quality and innovative clothing. With 165,000 monthly brand searches, it has established itself as a prominent name in both outdoor and street culture fashion. The brand achieved a 12% revenue growth in the first quarter of 2024, marking its 10th consecutive quarter of double-digit revenue growth, and reported $3.6 billion in revenue for the fiscal year ending March 2024, a 17% increase from the previous year. For further insights into their extensive range of products, visit The North Face official website.

Arc'teryx

Arc'teryx is a leading brand in the outdoor gear market, renowned for its innovative, high-quality products and strong brand reputation. The brand has experienced significant growth, with a 43.7% year-over-year increase in sales in the first quarter of 2024, driven by its technical apparel segment. Arc'teryx's focus on performance and quality has garnered a loyal customer base, particularly among outdoor enthusiasts. The brand is expanding its product lines, including a successful foray into footwear, which now accounts for 10% of its revenues. With plans to open 30 new stores in 2024 and a global store count aiming to exceed 500, Arc'teryx continues to solidify its position in the outdoor industry. For more detailed insights, check out this arc'teryx market analysis.

Columbia Sportswear

Columbia Sportswear is a leading innovator in the outdoor apparel industry, known for its high-tech and eco-conscious products. The company boasts a market share of approximately 2.27% in the Apparel, Footwear & Accessories sector as of Q3 2024, and its brands include Columbia, Mountain Hardwear, SOREL, prana, and Pacific Trail. Columbia Sportswear has over 7,800 employees and operates in more than 20 countries, serving over 7,300 wholesale customers and managing over 530 outlet and retail stores. Despite recent challenges, the company remains committed to innovation, as seen in its award-winning OutDry Extreme ECO technology and new products like Omni-Heat Infinity and Omni-Heat Arctic. In Q3 2024, Columbia Sportswear reported net sales of $931.8 million, though this was a 5% decrease from the previous year.

Marmot

Marmot is a renowned brand in the outdoor apparel and equipment industry, celebrated for its high-quality and durable products. Founded in 1974, Marmot has established itself as a leader, with a revenue of $104.9 million and a workforce of 137 employees as of 2024. The brand is particularly noted for its technical apparel, camping equipment, and sustainable apparel, with 6% of U.S. outdoor fashion owners owning Marmot products and 83% of these owners showing loyalty to the brand. Marmot's gear is praised for its longevity and performance, often compared favorably to other top brands like Mountain Hardwear and Patagonia. The brand continues to grow, capitalizing on the increased interest in outdoor activities post-pandemic. For more details about their offerings, visit Marmot's official website.

Mountain Hardwear

Mountain Hardwear is a renowned brand in the outdoor apparel and gear industry, known for its high-quality and premium products. In the third quarter of 2023, the brand reported $29.2 million in sales, indicating a 9% decline from the previous year, although this was partly offset by direct-to-consumer (DTC) growth. Despite this setback, Mountain Hardwear is undergoing a comprehensive brand refresh, including a new marketing campaign and the launch of its Heritage Collection, which celebrates its iconic styles with updated fit and fabric technology. The brand also collaborated with Stussy, resulting in a highly successful co-branded collection that quickly sold out and boosted website traffic. Mountain Hardwear remains a key player in the U.S. camping and sleeping bags market, with forecasts estimating a compound annual growth rate of 6.5% from 2023 to 2029. For more information on their extensive product offerings, visit the Mountain Hardwear website.

REI Co-op

REI Co-op is a leading producer of outdoor clothing and gear, renowned for its high-quality products and dedication to the outdoor community. In 2022, REI Co-op generated a record $3.85 billion in revenue, with over 23 million members reaping the benefits of its cooperative model, which includes 10% annual eligible shopping rebates and various discounts on services and rentals. The company operates 181 stores across 42 states offering a broad spectrum of products, including its own private-label brands alongside international favorites like Adidas and The North Face. REI Co-op is also committed to sustainability, having fully offset its 2021 operational emissions by purchasing over 257,000 metric tons of CO2eq. Additionally, the co-op distributed a record $234 million to members through co-op member rewards in 2022.

Fjällräven

Fjallraven, a pioneering brand in the outdoor clothing industry, has secured the top position in both the overall clothing and outdoor clothing categories in Tradera's Circular Brands 2024 report for the third consecutive year. Founded in 1960 by Ake Nordin, Fjallraven is renowned for its durable, timeless, and functional garments, with a strong commitment to sustainability, including the elimination of harmful PFAS from its products since 2009. The brand is part of the Fenix Outdoor Group, which reported total revenues of EUR739.4 million in 2023. Fjallraven's products are highly appreciated on Tradera, Sweden's largest second-hand marketplace, based on metrics such as the number of searches, sold garments, and completion rates. The brand's focus on sustainability and circular trade has made it a leader in the outdoor apparel industry.

Black Diamond

Black Diamond is a leading producer of outdoor clothing and equipment, known for its strong focus on the climbing sector, where it holds a 40%-50% market share in categories like helmets, carabiners, and harnesses. The brand is streamlining its product lines, with the top 17% of its styles generating 80% of its revenue, and aims to grow its apparel business to $100 million by 2027. Despite a recent sales decline to $204.1 million in 2023, down 8% from the prior year, Black Diamond is optimistic about future growth, particularly in the Asia-Pacific region. The company operates in 60 countries with 9,000 wholesale retail doors and expects to generate $15 million in EBITDA in 2024. Black Diamond's strategy includes increasing digital marketing, partnering with athletes, and expanding its apparel line to capitalize on the growing outdoor market. For more insights, visit Black Diamond's Growth Strategy.

Outdoor Research

Outdoor Research is renowned as one of the top producers of outdoor clothing, with a brand awareness of 29% among outdoor fashion owners in the United States. The brand is liked by 21% of those who know it, and 4% of outdoor fashion owners in the U.S. own Outdoor Research products, demonstrating a loyal customer base where 75% of owners are likely to purchase again. With an estimated annual revenue of $71.7 million and a workforce of 333 employees, Outdoor Research continues to innovate, such as with their GORE-TEX Pro and SuperStrand LT jacket lines. The brand's products are highly regarded for their quality and performance, making them a favorite among hardcore alpinists and outdoor enthusiasts. Despite relatively low media buzz, Outdoor Research maintains a strong presence in the outdoor apparel market.