Top Outerwear Brands: Elevate Your Cold-Weather Style!

As the colder months approach, finding the right outerwear to keep you warm and stylish becomes essential. From high-tech performance wear designed for extreme weather to fashion-forward pieces perfect for a mild winter day, the market is filled with impressive options. Some brands have consistently set the benchmark for quality and style, offering products that blend functionality with timeless design. To discover the best of the best when it comes to outerwear brands this season, explore our curated list below.

Illustration of outerwear

Best brands of outerwear in 2025

Canada Goose

Canada Goose is a renowned luxury apparel company, celebrated for its high-quality outerwear, particularly its winter jackets made from premium Canadian Hutterite down. The brand has seen significant revenue growth, with global revenues reaching approximately 1.33 billion Canadian dollars in the 2024 financial year, driven largely by its strong performance in the Asia-Pacific region, where it has over 40% of its stores and a 25% increase in turnover. Direct-to-consumer channels have become a major driver of sales, with revenues from this channel rising to around 807 million Canadian dollars in 2023. Despite challenges in the retail landscape, Canada Goose maintains impressive gross profit margins of 68% and has expanded its product range to include lighter, warmer-weather apparel. The company's focus on operational execution and brand growth has been key to its success. For more information, visit the Canada Goose official website.

The North Face

The North Face is a leading brand in the outdoor retail industry, celebrated for its high-quality outerwear and innovative products. With 165,000 monthly brand searches, it stands as the most prominent brand in the sector for 2024. The brand has achieved 10 consecutive quarters of double-digit revenue growth, with a 12% increase in the first quarter of 2024, driven by strong sales in regions like Asia, where revenue grew by 57% in constant currency. The North Face is recognized by 89% of outdoor fashion consumers in the US, with 57% of American consumers owning its products, and it maintains a high loyalty rate of 91% among its users. Its revenue for the fiscal year ending March 2024 was $3.6 billion, a 17% increase from the previous year.

Patagonia

Patagonia is renowned as one of the best producers of outerwear, boasting a brand awareness of 57% among outdoor fashion owners in the United States, with 19% of these owners actually using the brand. The company's commitment to sustainability and innovative digital marketing strategies have driven significant growth, including a 30% revenue increase to $543 million in 2012 and reaching $1 billion in sales by 2017. Patagonia's loyalty is high, with 79% of its owners in the U.S. likely to purchase the brand again. The brand's focus on eco-friendly practices and customer-centric approaches has carved out a unique space in the market. Patagonia's strong brand reputation and innovative product design further solidify its position as a leader in outdoor apparel. For more information about their products and initiatives, visit their official website.

Arc'teryx

Arc'teryx is a leading producer of high-end outdoor apparel and equipment, known for its innovative and high-quality products. The brand has witnessed remarkable revenue growth, reaching an estimated $434 million in 2023, with profit margins ranging from 10% to 15%. Arc'teryx has a strong global presence, with sales in over 50 countries and a significant market share in the outdoor gear market, which is projected to grow at a CAGR of 6.1% from 2023 to 2030. The brand's direct-to-consumer (DTC) model has been a key driver of growth, with a 39% DTC expansion in the second quarter of 2024. Arc'teryx continues to expand its retail presence, opening 17 new brand stores in the first half of 2024.

Columbia Sportswear

Columbia Sportswear is a leading innovator in the outdoor apparel and footwear industry, known for its high-quality, durable, and innovative products. With a market share of approximately 2.27% as of Q3 2024, the company stands out for its patented technologies such as Omni-Heat Reflective and OutDry, which enhance the outdoor experience. Founded in 1938, Columbia Sportswear has built a strong brand reputation worldwide, driving its success through a commitment to authenticity, value, and inclusivity. The company reported net sales of $931.8 million in the third quarter of 2024 and has a market capitalization of around $5.32 billion as of December 2024. Its multi-channel revenue model and global distribution network further solidify its position in the market.

Moncler

Moncler, founded in 1952 in Monestier-de-Clermont, France, is renowned for its high-quality outerwear, combining style with technological innovation. The brand saw a significant 17% year-over-year revenue increase to 2.6 billion euros in fiscal 2023, driven by strong growth in the direct-to-consumer (DTC) channel, which rose by 22% for the year. Moncler's success is anchored in its use of the best fine white goose down, ensuring garments are warm, soft, and lightweight. The brand's global presence is marked by a 25% revenue increase in Asia and a 13% rise in the EMEA region. Moncler continues to evolve under the leadership of Remo Ruffini, who has repositioned the brand to cater to a broader audience while maintaining its exclusive and versatile style. For more insights on their innovative approach, visit their official website.

Fjällräven

Fjallraven is a leading brand in the outdoor apparel and gear industry, renowned for its durable, timeless, and functional products. The brand has secured the top position on Tradera's list of most popular brands for the third year in a row in the outdoor category and has also claimed the top spot in the overall clothing industry for the second year. In Germany, Fjallraven enjoys a high brand awareness of 50% among outdoor fashion users, with 12% of these users actively using the brand and 75% of owners showing loyalty to it. The brand's strong market presence is also evident in its eCommerce revenue, which amounted to $61.1 million in 2023, primarily from the United States, the UK, and Canada. Fjallraven's commitment to sustainability and growth has been a key factor in its success. For more details on their products and sustainability practices, visit the Fjallraven official website.

Marmot

Marmot is a highly regarded brand in the outdoor fashion industry, known for its high-quality outerwear and gear. With a brand awareness of 34% among outdoor fashion owners in the United States, Marmot is appreciated for its durability and value, as evidenced by its loyal customer base where 83% of owners are likely to purchase Marmot again. The brand has seen a significant increase in preference among millennials, with a 10% preference rate in 2021. Marmot's online platform has also experienced a 52% revenue growth over the past three months, highlighting its strong market performance. Its products, such as the Marmot Precip jacket, are popular among both casual and experienced outdoor enthusiasts.

Barbour

Barbour, a renowned outerwear specialist, has been a benchmark for quality and durability since its founding in 1894 by John Barbour. The company, now in its fifth generation of family ownership, reported a significant revenue increase to PS342.1 million, with a gross profit jump from PS128.8 million to PS149.4 million, despite facing relentless cost and pricing pressures globally. Barbour's iconic wax cotton jackets are still manufactured and repaired by hand in their Simonside factory, and the brand has expanded its presence to over 55 countries worldwide. In 2020, Barbour adapted to the COVID-19 crisis by producing 50,000 disposable gowns for the NHS, and in 2022, they won the Best Circularity Award at the Drapers Sustainable Fashion Awards for their Wax for Life campaign. With a strong balance sheet and PS106.4 million in cash reserves, Barbour continues to invest in long-term growth and customer service. For more about Barbour's heritage and quality offerings, visit their official website.

Helly Hansen

Helly Hansen, a renowned Norwegian brand owned by Canadian Tire, has established itself as a leading producer of high-quality outerwear, with a rich history dating back to 1877. In 2023, Helly Hansen achieved a 7.1% increase in sales, generating C$837.2 million, and despite a 9.3% decline in the final quarter, the brand continues to grow, with a 1.2% sales increase in Q2 2024. Known for its innovative technologies, such as the LIFA(r) base layer introduced in 1970, Helly Hansen caters to various markets, including extreme sports and urban use. The brand's global presence is significant, with 80% of its revenue coming from outside Norway. Helly Hansen's commitment to functional practicality and continuous innovation has made it a staple in the outdoor industry.