Top Wet Wipe Brands: Elevate Your Hygiene Routine

In recent years, the demand for wet wipes has surged, with consumers seeking convenience and hygiene in various aspects of life. From baby care to personal hygiene, and even household cleaning, wet wipes have become an essential item in many households. With numerous brands available, it can be challenging to determine which ones offer the best quality, effectiveness, and value for money. To help you make an informed choice, we have compiled a list of the best brands for wet wipes, considering factors such as material quality, eco-friendliness, and cost. Discover which brands top our list and why they stand out in the market below.

Illustration of wet wipes

Best brands of wet wipes in 2025

Pampers

Pampers, a leading brand in baby care, has been providing high-quality wet wipes for decades, trusted by parents globally for their gentle and effective cleaning, with a market share of approximately 25% in 2023. These wipes are often recommended by dermatologists due to their hypoallergenic formulations and are available in a variety of sizes and pack counts to accommodate different needs and budgets.

Huggies

Huggies, a brand by Kimberly-Clark, stands as a leading producer of wet wipes, with their Natural Care line holding a 15.1% market share in the U.S. in 2016. They offer thicker wipes that are 50% thicker than some competitors, while maintaining gentle and hypoallergenic options with 99% purified water. Huggies also provides plant-based wipes, catering to a range of preferences from sensitive skin to eco-conscious consumers. Their diverse product options include fragrance-free and plastic-free varieties, available both online and in stores. For more information, visit their official website.

WaterWipes

WaterWipes, founded in 1993, is a leading brand of wet wipes, recognized for its commitment to purity, using just two ingredients: 99.9% purified water and a 0.1% drop of fruit extract, making them suitable for sensitive, newborn, and even premature skin. They are now made with plant-based and plastic-free materials and have achieved a 25% market share globally. WaterWipes are also recognized by the Eczema Association of Australasia and are the first baby wipes certified as microbiome-friendly by MyMicrobiome in 2022. The latest Nielsen data shows that WaterWipes continues to gain market share, growing at 7% year to date against market growth of +3.8% growth. You can find out more at WaterWipes' official website.

Seventh Generation

Seventh Generation, established in 1988, is a leading producer of plant-based wet wipes, offering unscented, hypoallergenic options that are free of dyes, fragrances, parabens, and phthalates. Utilizing a blend of rayon and polyester for their wipes, they ensure ingredient transparency by disclosing all intentionally added ingredients and incidental ingredients ≥1% on the product label. Their commitment to sustainability is rooted in an Iroquois philosophy focused on the impact of decisions on the next seven generations. You can find their baby wipes at various retailers and online.

Babyganics

Babyganics, established in 2010, is a leading brand in baby care, renowned for their gentle and effective wet wipes formulated with plant-derived ingredients. They are clinically tested to be hypoallergenic and are popular among parents, reportedly holding a significant market share of nearly 15% within the baby wipes category.

Honest Company

The Honest Company stands out as a top producer of wet wipes, with their plant-based wipes containing over 99% water and only 7 transparent ingredients, making them hypoallergenic and gentle enough for sensitive skin, while also being extra thick and durable for various cleaning tasks. These wipes, recognized by the National Eczema Association, are compostable, and according to a study, 100% of parents agreed that Honest wipes were durable, helped keep baby's skin healthy, and were gentle for frequent use. In 2023, their Diaper and Wipes revenue increased by 15%, driven by new distribution and strong sales of wipes, further solidifying their market presence. You can explore their product line.

Kirkland Signature

Kirkland Signature baby wipes are considered a top choice by many families, achieving a 19 out of 20 performance score in some tests, due to their water-based, fragrance-free, and thick composition. While they are often lauded for being affordable, a class action lawsuit in 2024 brought concerns about the presence of PFAS "forever chemicals", even though the wipes are made with plant-based materials like Tencel, sourced from FSC-certified forests, and have a manufacturing process that aims to reduce water usage and CO2 emissions. These concerns are based on a specific lawsuit and may not apply to all Kirkland Signature wet wipes, which include flushable options as well, where a different lawsuit was filed in the past regarding false marketing as "flushable" between 2011 and 2017. You can find more details about Kirkland Signature baby wipes.

Luvs

Luvs, a trusted brand since its establishment in 1976, is recognized for producing high-quality wet wipes, with 95% of parents reporting satisfaction with their cleaning ability and gentleness; additionally, Luvs reports that 80% of their wipes are made with plant-based materials, making them a popular eco-conscious choice; with years of experience and innovation, Luvs continues to be a top choice for parents who seek effective and gentle cleansing solutions for their little ones; the company's dedication to quality and customer satisfaction has solidified its position as a leader in the wet wipe market.

Boogie Wipes

Boogie Wipes, a brand established in 2007, has become a well-known producer of saline-based wet wipes, capturing a significant share of the baby wipes market by offering a gentle and effective alternative to dry tissues, with 40 percent of consumers requesting unscented options and boasting $6.5 million in sales within three years of its launch; these wipes, infused with natural saline, aloe, and vitamin E, are now available in over 50,000 retail stores, making them a popular choice for parents seeking solutions for their children's stuffy noses. They also have an adult line called Achooz, which further solidifies their commitment to family wellness. Find out more at: Boogie Wipes website.

Amazon Elements

Amazon Elements baby wipes, with over 26,000 five-star reviews, are a popular choice for parents, often purchased in bulk with 810 wipes per package; while some reviews note that sometimes two wipes come out at once and there are mixed opinions on the moisture level, they are considered a good value, soft, and gentle for sensitive skin, being 91% top allergen-free and free of many common irritants. They are also favored for their durability in cleaning up messes. The brand experienced rapid sales growth, and they are exclusively available for Amazon Prime members. You can find the Amazon Elements baby wipes on Amazon.