Top Jet Ski Brands Making Waves: A Must-See List

As water sports continue to gain popularity, jet skis have emerged as a favorite for thrill-seekers and leisure enthusiasts alike. The market is bursting with brands that offer a wide variety of models, catering to different needs and skill levels. From durable designs to cutting-edge technology, each brand brings something unique to the mix, ensuring that there's a perfect match for every adventurer. Below, we explore some of the best jet ski brands available today, highlighting what sets each one apart.

Illustration of jet ski

Best brands of jet ski in 2025

Yamaha

Yamaha is arguably the most mainstream and reliable jet ski brand, known for its comfort, stability, and performance. It holds a significant market share, with around 40% of the personal watercraft market as of 2016. Yamaha offers a diverse range of models, including the WaveRunner FX SVHO, which features a supercharged 1.8-liter engine and advanced technology like the RiDE system for enhanced control and braking. The brand's entry-level EX series, starting at $6,599, is designed for new customers and includes features like a stable hull and a large gas tank. Yamaha's commitment to innovation and customer satisfaction has made it a favorite among jet ski enthusiasts. For more insights on top jet ski brands, check out the essential guide to the biggest names on the market.

Sea-Doo

Sea-Doo, a brand by Bombardier Recreational Products, is a leading producer of personal watercraft, holding a significant market share of around 45.8% as of 2016. Introduced in 1968, Sea-Doo has evolved to offer a wide range of models, including the popular Sea-Doo Spark, which was designed to be clean, affordable, fun, and easy to use. The brand dominates the jet ski rental market in the US, with Sea-Doo rentals being the largest segment. Sea-Doo's innovative models, such as the 2024 Sea-Doo RXP-X 325 RS, boast impressive performance with 325 horsepower and a top speed of nearly 120km/h. This brand's commitment to innovation and quality has made it a favorite among jet ski enthusiasts.

Kawasaki

Kawasaki is a renowned producer of jet skis, having pioneered the Personal Watercraft (PWC) category and maintaining a significant presence in the market. Despite facing challenges, Kawasaki has pledged to reclaim lost ground, with plans to introduce new models and expand its dealer network, aiming to increase its market share from 6% in Australia, where Sea-Doo dominates with 77% and Yamaha holds 17%. Globally, Kawasaki asserts itself as a powerhouse in the PWC market, securing a robust market share, though specific global percentages vary by region. The company's commitment to crafting diverse, high-performance PWCs, such as the 2023 Jet Ski Ultra LX and the 2024 SX-R, underscores its dedication to innovation and customer satisfaction. Kawasaki's Jet Ski models, including the flagship Ultra 310 series, are known for their power and maneuverability. For more information, visit the Kawasaki Motorcycle and Engine Division.

Honda

Honda, although not as dominant as Kawasaki, BRP, and Yamaha, is a notable player in the personal watercraft market, contributing to the industry's growth with its innovative products. The global jet ski market, valued at around $1.5 billion in 2022, is expected to grow at a CAGR of over 5% from 2023 to 2032, with Honda participating in this expansion. The recreational segment, which held around 44% of the market share in 2023, is a key area where Honda's products are popular. North America, where Honda operates, dominated the global market with over 62% share in 2023. Honda's involvement in research and development aims to launch environmentally friendly watercrafts, aligning with industry trends.

Krash Industries

Krash Industries is a pioneering brand in the jet ski industry, known for its innovative and performance-driven watercraft. Introduced in 2017, their KV997 engine, a 997cc two-stroke powerplant, offers adjustable horsepower settings from 70 to 160 horsepower, making it a favorite among freestyle and freeride enthusiasts. With models like the 50 CAL "Footrocket," Predator, and Reaper, Krash Industries provides ready-to-ride jet skis at competitive prices, such as the $12,000 turn-key package. The company has made significant strides since its launch in 2014, aiming to become a dominant player in the PWC market. Krash Industries' products are assembled in Australia and distributed through a growing dealer network. For detailed information on their offerings, visit their official dealership page.

Polaris

Polaris, although not currently a major player in the jet ski market, has a rich history in producing personal watercraft from 1994 to 2004. During its active years in the jet ski sector, Polaris was known for its innovative products and strong market presence. However, the company has since shifted its focus to other product lines such as snowmobiles, ATVs, and motorcycles. North America, where Polaris is based, dominates the global personal watercraft market with over 62% market share, a segment Polaris could potentially re-enter given its historical expertise. For more information about their current offerings, visit their official website.

Hydrospace

If Hydrospace were to emerge as a significant player in the jet ski industry, it would be part of a flourishing market valued at approximately $1.9 billion as of 2023, with an anticipated CAGR exceeding 5% from 2024 to 2032. Established brands such as Kawasaki, Yamaha, and BRP currently lead the market, collectively commanding over 90% of the market share. This industry is propelled by technological advancements, including the integration of digital technology and a trend towards environmentally friendly options. The recreational segment, which constitutes about 44% of the market, is experiencing significant growth, especially among teenagers and young adults. North America, contributing to over 62% of the global market share, remains a pivotal region for jet ski sales and rentals. For more insights into the personal watercraft market, you can explore more information here.

Belassi

Belassi is renowned as a premium producer of jet skis, particularly with its flagship model, the Belassi Burrasca, which embodies exceptional craftsmanship and performance. Hand-built in Austria over 108 hours using more than 2,000 specially crafted parts, the Burrasca features a turbocharged 1602cc three-cylinder engine producing 320 horsepower. Introduced in Europe in mid-2021 with a price starting at 50,000 Euros, it has since been launched in Australia with a current price of $66,990. The Burrasca stands out with its extensive use of carbon fiber and a unique blend of Formula One technology, making it a rare and exclusive offering in the personal watercraft market, with only 140 examples sold worldwide as of now. This luxury marine hypercraft is designed for individual customization, reflecting Belassi's commitment to uniqueness and high-quality craftsmanship. You can find more information about their products on their website: Belassi.

HSR Benelli

HSR-Benelli, formerly known as Hydrospace, is a renowned producer of innovative jet skis, particularly notable for introducing the world's first four-stroke stand-up jet ski in 2005. The Hydrospace S4, their flagship model, features a two-cylinder water-cooled four-stroke engine with 110 horsepower and a turbocharger. Despite initial issues, the S4 has become a benchmark in the industry, and HSR-Benelli has won several World Championship titles since 2006. The company has expanded its product line to include runabout models and continues to develop new generations of personal watercraft. HSR-Benelli's commitment to advanced technology and performance has solidified its position as a leading brand in the jet ski market.

Gibbs Sports

Gibbs Sports Amphibians, Inc. is a notable player in the personal watercraft market, known for its innovative and high-performance jet skis. Although specific market share data for Gibbs Sports is not provided, the company is mentioned alongside major industry leaders like Kawasaki, BRP, and Yamaha, which collectively hold over 90% of the market share. The personal watercraft market, including Gibbs Sports, is expected to grow at a CAGR of over 5% between 2024 and 2032, driven by increasing recreational and leisure activities. Gibbs Sports contributes to this growth with its advanced products, catering to the rising demand for water sports and competitive events. The company's presence in the market highlights the industry's shift towards more sustainable and technologically advanced watercraft options. For more details, visit the Gibbs Sports website.