Top Toddler Toy Brands for Captivating Fun and Learning

Choosing the right toys for toddlers is crucial in fostering their development and overall growth. With an overwhelming number of brands on the market, it can be difficult to decide which ones offer the best quality, safety, and educational value. From vibrant building blocks to interactive learning sets, the best brands combine fun with the encouragement of cognitive and motor skills. To discover which brands have been rated as the best for your little ones, check out our curated list below.

Illustration of toys for toddlers

Best brands of toys for toddlers in 2025

Fisher-Price

Fisher-Price, a renowned brand under Mattel, is a leading producer of toys for toddlers, commanding around 20-35% of the market share in various regions. In 2023, Worldwide Gross Billings for the Infant, Toddler, and Preschool segment, which includes Fisher-Price, were $1,001 million, although this was a 10% decline from the previous year. Despite this, Fisher-Price remains a major player, especially in North America where it holds around 35% of the market share, and in Europe and Asia-Pacific where it holds about 25% and 20% respectively. For more detailed information, visit their official website.

LEGO Duplo

LEGO Duplo is a leading brand in producing toys for toddlers, catering to children aged 1.5 to 5 years old. Known for its durable and easy-to-handle pieces, LEGO Duplo sets are designed to promote early childhood development through creative play. In 2010, LEGO Duplo was part of the classic ranges that saw significant popularity, contributing to the LEGO Group's increased global market share from 4.8% in 2009 to 5.9% by the end of 2010. These sets are integral to the company's diverse product lines, which also include other popular themes like LEGO City and LEGO Star Wars. The LEGO Group's focus on early childhood education and play has made LEGO Duplo a trusted choice for parents worldwide. Discover more about the LEGO Duplo My First Organic Market Building Toy Set to explore their engaging collections.

Melissa & Doug

Melissa & Doug is a leading brand in the educational toys market, particularly renowned for its high-quality, sustainable, and developmental toys for toddlers. The brand reported a notable 30% increase in sales for their wooden toys in recent years, reflecting strong consumer preference for eco-friendly and educational products. In 2023, Melissa & Doug's products were favored by parents seeking toys that support cognitive and motor skill development, with 60% of parents prioritizing such developmental value. The brand's innovative products, such as the Sticker WOW line introduced in January 2024, continue to enhance creativity and open-ended play. Melissa & Doug's alignment with consumer demands has solidified its position as a top choice for educational toys. For more details on their product offerings, visit the Melissa & Doug official website.

VTech

VTech is a leading producer of toys for toddlers, retaining its leadership in electronic learning toys from infancy through toddler to preschool in key markets such as the US, Canada, France, the UK, Germany, Spain, and the Benelux countries. In the first half of the financial year 2025, VTech's ELPs revenue in North America increased by 7.4% to US$223.8 million, driven by higher sales of standalone products like the VTech and LeapFrog brands. Despite challenges in Europe, where ELPs revenue decreased by 6.3%, VTech maintained its market position. In the Asia Pacific, VTech saw a 1.1% increase in ELPs revenue, mainly due to higher sales in Australia and mainland China. The brand's success is attributed to its effective marketing strategies and the launch of new products like the Magic Adventures Binoculars. For more detailed information, check out the VTech 2024/2025 Interim Results announcement.

Little Tikes

Little Tikes is a renowned brand in the toy industry, particularly known for its durable and safe toys designed for children aged 6 months to 5 years. As part of Newell Rubbermaid's infant/juvenile care and play division, Little Tikes contributes significantly to the company's sales, estimated between $300 million and $500 million annually. Despite a competitive market, Little Tikes has maintained its market share, with the company focusing on organic growth and targeting mothers, who make buying decisions 65% of the time. The brand has seen sales increases, with Newell Rubbermaid's overall profits rising by 33% in the fourth quarter of 2002. Little Tikes' products are popular for their longevity and appeal, even in a market where traditional toy sales have fluctuated.

Playmobil

Playmobil is a renowned brand in the toy industry, particularly esteemed for its high-quality toys designed for toddlers. In 2007, Playmobil achieved a significant market share of 9.3% in the classic toys segment, with 14 of its items featured in the Top 50 Euro Toys Trade Panel list. The brand has produced over two billion toys since its inception, with around 80 million units sold in 2006 alone. Playmobil's products, such as the Hospital set and the Grand Castle, have received numerous awards, including the 2006 Toy Award and the 'Golden Rocking Horse'. The brand's focus on child-centric design and educational value has made it a favorite among parents and children worldwide.

Manhattan Toy

Manhattan Toy is a renowned brand specializing in high-quality toys for toddlers, focusing on cognitive, emotional, and social development through engaging play experiences. With a portfolio of over 500 award-winning products, Manhattan Toy ensures each toy meets rigorous international safety standards, including CPSIA, ASTM F963, and EN71. Their products are available globally, including exclusive items at prominent retailers like Target and Harrods UK. The brand's commitment to educational and fun toys aligns with the growing demand for such products, contributing to the U.S. toys market, which was estimated at $30.61 billion in 2023 and is expected to grow at a CAGR of 6.0% until 2030. Manhattan Toy's emphasis on imagination and developmental play makes it a top choice for parents and caregivers. You can explore their complete toy collection on their official website.

Hape

Hape is a leading brand in the wooden toys market, renowned for its commitment to sustainability and educational value. The company has seen significant growth, with a strong emphasis on eco-friendly materials and innovative design, which resonates with environmentally conscious consumers. For instance, Hape's focus on sustainability has positioned it favorably, as 68% of parents actively seek eco-friendly options, driving the brand's alignment with current demand trends. Hape's products, such as educational wooden toys, have been particularly popular, especially in regions like Europe and North America where parents prioritize toys that support cognitive and motor skill development. This strategic approach has solidified Hape's market leadership in the sector.

Green Toys

Green Toys is a leading producer of eco-friendly toys for toddlers, known for its commitment to sustainability and environmental responsibility. The company uses recycled materials, such as recycled plastic milk jugs, to reduce the consumption of virgin plastics and promote recycling efforts. According to market forecasts, the green toys market, which includes brands like Green Toys, is projected to grow from $22.47 billion in 2023 to $60.14 billion by 2031, with a CAGR of 12.7%. This growth is driven by increasing consumer demand for environmentally conscious products, with kids as young as 3 to 9 years old showing a 158% increase in environmental concerns between 2020 and 2021. Major toy companies, including those like LEGO, are also adopting sustainable practices, further validating the trend.

LeapFrog

LeapFrog is a leading brand in the educational toys market, particularly renowned for its innovative and interactive products designed for toddlers. In 2023, the toddlers' age group (1-3 years) dominated the market, with educational toys like those from LeapFrog accounting for over 51% of the market share. LeapFrog's products, such as the LeapPad and My Pal Scout Smarty Paws, have been highly successful, with the company achieving a 130% sales growth in 2000, making it the fastest-growing company in the toy industry that year. These toys focus on developing skills like counting, colors, and shapes while engaging children in imaginative play. The company's commitment to combining fun with educational content has made it a favorite among parents and educators.