Top Toys Brands in India That Spark Joy and Creativity

India's toy market has been witnessing exponential growth, driven by the increasing demand for high-quality, safe, and educational toys. Diversified brands cater to various segments, including traditional wooden toys, electronic gadgets, and puzzle games, ensuring that there is something for every child's interest and developmental needs. From international big names to homegrown favorites, the options are vast, offering toys that combine innovative design with cultural richness. To help you navigate this exciting landscape, we invite you to explore the list of best toy brands in India below.

Illustration of toys in india

Best brands of toys in india in 2025

Funskool

Funskool, established in 1987 as a joint venture between MRF Ltd. and Hasbro Inc., has emerged as a leading toy manufacturer in India, known for its high-quality and culturally relevant products. The company, headquartered in Chennai, manufactures a wide range of toys, including those under its own brands like Giggles, Play N' Learn, and Fundough, as well as licensed products from brands such as Hasbro, Disney, and Warner Bros. Funskool has a significant export presence, with around 60% of its production supplied to over 30 countries, and it aims to increase its export share to 50% by expanding its manufacturing capacities. The company has also been instrumental in raising the standards of toy manufacturing in India, with a strong focus on safety and quality, and it has benefited from government initiatives such as the mandatory BIS certification for imported toys, which has helped reduce imports by 57% between 2018-19 and 2022-23. For more details, you can read about Funskool on their Wikipedia page.

Mattel

Mattel is a leading producer of toys in India, known for its iconic brands such as Barbie, Hot Wheels, and Fisher-Price. In 2023, Mattel extended its leadership in key toy categories, gaining market share overall, with Barbie being the #1 Doll property and #2 toy property globally. The company holds a significant market share, with 36.37% in the recreational products industry as of Q3 2024. Mattel's products, particularly in the dolls and vehicles segments, have seen substantial growth, with Barbie achieving the largest global box office in 2023. The company's innovative approach and strong brand portfolio continue to drive its success in the Indian market.

Lego

Lego, a prominent player in the Indian educational toys market, is known for its high-quality products that enhance cognitive development and imaginative play. The Asia Pacific region, including India, commands a substantial 20% share in the global Lego Class Blocks Market, with a projected CAGR of 6.5% from 2023 to 2030. Lego's products, such as Lego DUPLO for pre-school children and Lego Technic for older kids, are highly regarded for their educational value and innovative designs. In India, educational toys like those from Lego are gaining traction, driven by increasing awareness among parents and educators about their benefits in cognitive development. By 2030, the Indian educational toys market, which includes Lego, is expected to reach USD 7.06 billion, growing at a CAGR of 14.0% from 2024 to 2030.

Fisher-Price

Fisher-Price, a subsidiary of Mattel, is a leading brand in the Indian toy market, renowned for its high-quality and innovative products. In India, Fisher-Price has seen significant growth, with the brand valued at approximately $650 million worldwide as of 2024. The brand's products, such as educational toys and play gyms, are popular among Indian parents who prioritize early childhood development, with nearly one-fourth of Funskool's revenues, a competitor, coming from educational toys like board games. Fisher-Price's success is also driven by its presence in modern trade stores and its ability to reach consumers through various sales channels, including online platforms. The brand's products are particularly favored for their educational and developmental benefits, aligning with the growing awareness of early childhood development among Indian parents.

Hasbro

Hasbro Inc. is a leading producer of toys in India, known for its innovative and educational products. As of Q3 2024, Hasbro holds a significant market share of 36.47% in the recreational products industry and 30.00% in the consumer discretionary sector. The company's presence in the Indian market is bolstered by its collaboration with local brands and its commitment to advanced technologies such as robotics, 3D printing, and artificial intelligence in educational toys. Hasbro's products, including building and construction sets, have been particularly popular, contributing to the growth of the Indian educational toys market, which is projected to reach USD 7.06 billion by 2030. With a strong global reputation, Hasbro continues to innovate and expand its market share in India. For more about Hasbro's offerings, visit their official website.

Chicco

Chicco, an Italian brand founded in 1958, has established itself as a leading producer of high-quality baby products, including toys, in India. With an omnichannel presence, Chicco operates through exclusive brand stores, specialty baby shops, and online partners, covering over 100 cities. The company has seen significant growth in India since its entry in 2010, with a CAGR of above 35% in the baby care market. Chicco's products adhere to the highest international standards of quality and safety, and the brand is particularly strong in categories such as toys, which is estimated to be around Rs 3,000-3,500 crore and growing at a CAGR of around 12%.

Hamleys

Hamleys, under the ownership of Reliance Retail, is revitalizing its presence in India as one of the premier toy retailers, aiming to quadruple its outlets to over 500 in three years despite the pandemic. With India accounting for just 1% of the $90 billion global toy industry, Hamleys sees significant growth potential, especially given that about 27% of India's population are children under 14. The brand, which has been in operation since 1760, plans to expand not only in India but also in Europe, South Africa, and China. Hamleys expects 30% of its sales to come from online orders within five years, up from the current 20%. This strategic expansion is backed by the deep pockets of Mukesh Ambani, whose net worth is $72 billion.

Hot Wheels

Hot Wheels, a brand owned by Mattel, is one of the leading producers of toy cars in India, with Vietnam, China, and Malaysia accounting for 78% of India's Hot Wheels imports. Vietnam alone contributes 45% of these imports, followed by China with 26%, and Malaysia with 7%. Since its introduction in 1968, Hot Wheels has produced over 6 billion cars, with around 10 million manufactured every week. In India, Mattel Toys India Pvt Ltd is the largest importer, with 3,382 shipments, highlighting the brand's significant market presence. The brand's global revenue has shown tremendous growth, generating over $1.4 billion in 2023.

Little Tikes

Little Tikes, a renowned American manufacturer of children's toys, has established a significant presence in the Indian market as part of MGA Entertainment. Known for its durable and imaginative toys, Little Tikes has been a favorite among parents and children since its inception in 1967. The company's iconic Cozy Coupe toy car, introduced in 1979, has sold over 6 million units, highlighting its popularity. In India, the toy market, which includes brands like Little Tikes, is growing rapidly, with infant/preschool toys holding a 26% market share in FY 2023. Little Tikes' products, such as party kitchens and turtle sandboxes, cater to infants and young children, contributing to the booming Indian toy industry. You can explore more about their range of products on the Little Tikes website.

Playmobil

Playmobil, a renowned German toy brand, has established a significant presence in the global toy market, including India, with its high-quality and detailed toys. Known for its 7.5 cm tall figures and extensive range of accessories, Playmobil has been a major competitor to Lego toys since its inception in 1974. In Germany, Playmobil enjoys a brand awareness of 91% and a usage share of 29% among toys and baby online shop users, with 83% of its customers showing loyalty to the brand. Recently, Playmobil has shifted towards sustainability by announcing the use of at least 90% plant-based raw materials in its production, a move highly appreciated by parents globally. This commitment to sustainability aligns with the growing demand for eco-friendly products, further solidifying Playmobil's position as a leading toy manufacturer. For more information, visit their official website.