Pawsome Picks: Top Brands for Indestructible Dog Toys

If you're tired of constantly replacing your dog's toys due to excessive wear and tear, you'll want to look at some of the best brands renowned for their durable offerings. From chew-proof squeakers to resilient ropes, these companies have been recommended by pet owners and experts alike for their ability to withstand even the most aggressive chewers. With a focus on quality materials and innovative design, these brands provide toys that not only keep your furry friend entertained but also challenge their instincts and intellect. To find out which brands made the cut and why they stand out in the crowded pet market, read on below.

Illustration of tough dog toys

Best brands of tough dog toys in 2025

KONG

KONG is a renowned brand in the pet toy industry, particularly celebrated for its durable and innovative dog toys. Since its inception in 1976, KONG has set a high standard with its classic snowman-like chew toy, which has become possibly the best-known dog toy in the world. The company's products, such as the KONG Classic, are designed to withstand various chewing capabilities and are popular globally, contributing to the brand's strong market presence. Dogs dominate the pet toy market, with 51% of the market share in 2023, and KONG's products are a significant part of this segment. KONG's commitment to quality and innovation has maintained its leadership in the industry.

Nylabone

Nylabone, a renowned brand since 1955, is a leader in producing high-quality, durable chew toys that cater to dogs of all breeds and sizes. Known for their innovative products, Nylabone has received multiple industry accolades, including the "Chew Toy Product of the Year" in the 2022 Pet Independent Innovation Awards. Their Gourmet Style chew toys, featuring bold flavors and durable materials, are particularly popular among pet owners. Nylabone is part of the Central Garden & Pet Company, which had fiscal 2023 net sales of $3.3 billion, highlighting the brand's significant presence in the pet industry. With a commitment to pet health and happiness, Nylabone continues to innovate, introducing new flavors and shapes to their product lines, such as the recent additions to their Gourmet Style collection.

West Paw

West Paw is renowned as one of the best producers of tough dog toys, particularly recognized for their durable and eco-friendly products. The company experienced a significant surge in sales during the pandemic, with a 55% increase from May to September compared to the previous year, and their puzzle toy category expanded by 125% year-to-date. Their Zogoflex material is highly praised for its durability, with the Toppl toy experiencing a 160% increase in sales. West Paw's products, like the Rumpus and Tux toys, are designed to withstand aggressive chewing, with less than 1% of their guaranteed tough dog toys being returned. The company has been family-owned and operated in Bozeman, Montana, since 1996, and is committed to using safe, non-toxic, and recyclable materials. For more details, check out their guaranteed tough and durable dog toys.

Goughnuts

Goughnuts is a renowned brand specializing in durable and safe dog toys, designed to address the safety issues associated with cheap, easily destructible dog toys. Made from thick natural rubber, Goughnuts toys are virtually indestructible and feature a bright red inner core that indicates when the toy needs to be replaced to prevent any harm to the dog. With a variety of products catering to different play styles, including chewing, chasing, fetching, and swimming, Goughnuts ensures high-quality and durable toys for all types of dogs. The company's focus on safety and durability is underscored by its lifetime warranty, replacing any toy that reaches the red core. This commitment to quality makes Goughnuts a top choice for dog owners dealing with aggressive chewers. For an in-depth review, check out this Goughnuts dog toy review.

Tuffy

Tuffy brand is renowned for producing some of the toughest and most durable dog toys on the market, designed to withstand even the most aggressive chewers. With up to four layers of material and up to seven rows of stitching, Tuffy toys are built to last, making them ideal for indoor and outdoor play. These toys come in a variety of options, including boomerangs, tug toys, animal toys, and squeaker toys, ensuring there is something for every dog. Tuffy toys are soft and cuddly yet incredibly resilient, with a protective webbing around the seams for added strength. As part of the growing pet toys market, which held a global value of USD 8.88 billion in 2023, Tuffy toys are a popular choice among pet owners who prioritize their pets' health and well-being. For more details on Tuffy products, visit Tuffy's featured products page at PetSmart.

Ruffwear

Ruffwear is a leading brand in producing tough and durable dog toys, designed to enhance the interaction between dogs and their owners during outdoor adventures. Founded after a mountain biking trip in the Los Padres National Forest, Ruffwear has grown significantly, with products like the Lunker™ Floating Dog Toy and Gnawt-a-Rock™ Toys that are engineered for durability and fun. Their toys cater to various chew styles, including Gentle, Moderate, and Power Chewer, ensuring safety and appropriateness for different dogs. With products that float, such as the Lunker™ and Hover Craft™ Disc, Ruffwear is ideal for water-based activities. The brand's commitment to quality and functionality has made it a favorite among dog owners, with many products being abrasion-resistant and made from recycled materials.

Benebone

Benebone is a leading producer of tough dog toys, known for their durable and flavorful products made in the USA. Founded over 10 years ago, Benebone revolutionized the chew toy category with its bacon-flavored curved wishbone, catering to powerful chewers like Pit Bulls, Rottweilers, and German Shepherds. Their toys are designed to provide mental and physical stimulation, and they come in various shapes and flavors, including the popular Wishbone and Fishbone models. Benebone is part of a growing pet toys market, which is expected to reach $15.29 billion by 2032, with North America dominating the market with a 39% share. The brand's focus on real flavor and durability makes it a favorite among dog owners. For more information, visit Benebone's official website.

PetSafe

PetSafe is renowned as one of the best producers of tough dog toys, offering a diverse collection designed to cater to every stage of a dog's life and play preferences. Their interactive toys, such as treat dispensers and automated ball launchers, are highly popular for providing both mental and physical stimulation. In 2023, dog toys dominated the pet toy market, with dog owners spending significantly on durable and engaging products, a trend that PetSafe capitalizes on with its robust chew toys and treat-dispensing toys. These toys are ideal for dogs that spend a lot of time indoors, helping to prevent boredom and satisfy their natural instincts. With a focus on durability and canine enrichment, PetSafe's products are favored by many dog owners.

Chuckit!

Chuckit is renowned as one of the best producers of tough dog toys, having been in the industry since the late 1990s. Founded by Mark Oblack and Mariel Head, the company is known for its durable and innovative products, such as the Ultra Ball and the Ball Launcher, which have proven to be highly durable and popular among pet owners. The Ultra Balls, in particular, have shown remarkable longevity, lasting intact for several months even with heavy use. Chuckit!'s products contribute significantly to the growing dog toys market, which is projected to reach USD 4,326.97 million by 2032 in the United States, growing at a CAGR of 3.8% from 2024 to 2032. The brand's focus on enhancing pet well-being through high-quality, engaging products has made it a favorite among pet owners. For more information, visit Chuckit's official website.

Outward Hound

Outward Hound is a leading brand in producing tough and durable dog toys, renowned for its innovative and high-quality products. With a portfolio that includes brands like Nina Ottosson and Petstages, Outward Hound offers a wide range of dog toys, such as the Invincibles line, which features inner Dura-Tuff lining and double-stitched seams for longer-lasting play. The company has seen significant growth, with an estimated annual revenue of $20.3 million and a 5% increase in employee count in the last year. Outward Hound's products, including slow feeders, puzzle toys, and life jackets, are designed to make every adventure safe and fun for dogs. The brand is headquartered in Centennial, CO, and is part of the Prospect Hill Growth Partners portfolio.