Top Hair Serum Brands to Transform Your Tresses

In today's beauty market, hair serums have become essential for adding shine, reducing frizz, and promoting overall hair health. With so many options on the market, discerning the best brands can be overwhelming. From enhancing curls to smoothing straight locks, different formulas cater to various hair needs. Explore the list below to discover some of the top-rated hair serum brands that have captured the attention of both consumers and experts alike.

Illustration of serum for hair

Best brands of serum for hair in 2025

Olaplex

Olaplex is renowned as one of the top producers of hair care products, particularly known for its innovative serum and treatment solutions. Founded in 2014, Olaplex has gained significant market share, with its products distributed in over 60 countries and recognized as the #1 bond-building haircare brand in the professional sector and on Amazon as of 2021. The brand's products, such as Olaplex No. 0 and Olaplex No. 6, are praised for their ability to regenerate and strengthen damaged hair by reconstructing disulfide bridges. In 2023, Olaplex generated global net sales of over $458 million, with its professional channel and direct-to-consumer sales each contributing $143 million. The brand's strong community engagement and high consumer trust have positioned it as a leader in the prestige haircare segment.

Moroccanoil

Moroccanoil is a leading brand in the hair serum market, renowned for its argan oil-infused products that significantly enhance hair health. The Moroccanoil Treatment Original, for instance, increases hair shine by up to 118% and is suitable for all hair types, making it a favorite among beauty enthusiasts and celebrities like Hilary Swank and Jennifer Lopez. Since 2017, Moroccanoil has expanded its global presence, particularly in Europe, with hundreds of salons now carrying its products. The brand's commitment to luxury haircare has led to a predicted 180% growth in global presence with the help of BLEND. Moroccanoil's products are available in 40 languages and include over 50 hair and 10 shower products.

Kerastase

Kerastase is recognized as a prominent brand in the hair care industry, particularly for its high-quality hair serums. With a brand awareness of 34% among U.S. hair care users, Kerastase is favored by 7% of these users, and 18% of those who know the brand actually use its products. The brand's loyalty stands at 67%, indicating a strong customer retention rate. Kerastase operates within a growing global hair serum market, which was valued at USD 1.34 billion in 2022 and is expected to reach USD 2.20 billion by 2028, growing at a CAGR of 8.62%. Kerastase's products are part of the luxury hair care segment, which is projected to grow from $19.21 billion in 2024 to $32.39 billion by 2032.

Bumble and Bumble

Bumble and bumble is renowned for its high-quality hair care products, particularly the Bond-Building Repair Oil Serum, which offers transformative repair from the cortex to the cuticle, suitable for all hair types. This serum provides heat protection up to 232 degrees, reduces frizz by 50%, and hydrates hair by 86% instantly. With a brand awareness of 33% in the U.S. and a usage share of 9% among hair care users, Bumble and bumble is a trusted name, with 67% of its users showing loyalty to the brand.

Aveda

Aveda is renowned as one of the top producers of hair serums, offering a range of products that cater to various hair types and needs. Their hair serums, such as the nutriplenish™ and botanical repair™, are formulated with natural ingredients like pomegranate seed oil, coconut oil, and mango butter, which can increase hair hydration by 72% and reduce the appearance of split ends by 84% overnight. Aveda's products are vegan, naturally derived, and inspired by Ayurveda, ensuring high-performance formulations that not only care for the hair but also promote overall well-being. The brand's commitment to quality and innovation has made it a favorite among consumers seeking effective and sustainable hair care solutions. Aveda's hair serums are designed to strengthen, hydrate, and renew both the scalp and hair, making them a go-to choice for those seeking healthy and manageable hair. For more information, explore their range of hair serums.

Briogeo

Briogeo is renowned as one of the top producers of hair serums, particularly with its Destined for Density™ MegaStrength+ Caffeine + Biotin Peptide Density Serum, which has been shown to increase hair density by up to three times and boost follicle activity by 31% in a 16-week clinical study involving 35 participants. This serum, made with 97% naturally derived ingredients and free from harsh chemicals like sulfates and parabens, is safe for color-treated, keratin-treated, and chemically-treated hair. It has gained significant popularity, with 8% of U.S. hair care users having heard about Briogeo in the media or on social media as of September 2022. The brand enjoys a 26% brand awareness among U.S. hair care users, with 23% of those who know the brand also using it. Briogeo's products are highly regarded, with awards from top publications like Allure Best of Beauty.

Redken

Redken is a well-recognized brand in the hair care industry, known for its high-quality products, including hair serums. With a brand awareness of 55% among hair care users in the United States, Redken is favored by 12% of U.S. hair care users, and 75% of its users show loyalty to the brand. Although specific data on Redken's serum market share is not provided, the brand's strong presence and user loyalty indicate its credibility in the hair care market. Redken's products are part of a broader hair serum market that is expected to grow at a CAGR of 8.62% from 2022 to 2028, driven by increasing expenditure on hair care and growing awareness of hair issues. Redken's commitment to quality and customer satisfaction contributes to its reputation as one of the best producers of hair care products.

L'Oreal Professionnel

L'Oreal Professionnel, a leading brand in the hair care industry, is particularly renowned for its high-quality hair serums. The brand's Professional Products Division has consistently demonstrated strong growth, with a +7.6% like-for-like and +4.0% reported growth in 2023, propelled by innovative products such as Metal Detox and Absolut Repair Molecular. L'Oreal Professionnel's haircare segment has seen dynamic expansion, with key franchises like Kerastase's Genesis and Chronologiste playing a significant role in the brand's success. The focus on premium haircare routines and an omni-channel approach has further solidified its market position. In 2022, L'Oreal's Professional Products Division achieved sales exceeding EUR4.4 billion, underscoring the brand's strong market presence.

OGX

OGX is a renowned brand in the hair care industry, particularly praised for its high-quality hair serums. With a brand awareness of 26% in the UK and a usage share of 5% among hair care users, OGX has established a loyal customer base, with 80% of its users likely to use the products again. The OGX Nourishing Coconut Milk Anti-Breakage Hair Serum, for example, is formulated with coconut milk, coconut oil, and egg white protein to strengthen and hydrate hair without weighing it down. The brand's products are free from sulfated surfactants and parabens, making them a popular choice for those seeking natural and effective hair care solutions. OGX's commitment to quality and customer satisfaction has contributed to its strong presence in the global hair serum market, which is expected to grow at a CAGR of 8.62% from 2022 to 2028.

Paul Mitchell

Paul Mitchell is a renowned brand in the hair care industry, particularly celebrated for its high-quality hair serums. With a brand awareness of 65% among U.S. hair care users and a usage share of 10%, Paul Mitchell stands out for its effectiveness and popularity. The Paul Mitchell Super Skinny Serum, for instance, is a best-selling product that smoothes, conditions, and seals hair, reducing drying time and leaving hair silky and frizz-free in any weather. This serum has won awards, such as the 2018 TotalBeauty.com's TotalBeauty Award Reader's Choice for Best Hair Serum. The brand's loyalty is also notable, with around 7% of users likely to use Paul Mitchell again, indicating a strong customer loyalty of 70% among its users.