India's skincare market is brimming with a diverse array of brands that cater to different needs and preferences. From age-old Ayurvedic formulations to cutting-edge contemporary solutions, there's something for everyone seeking healthier, radiant skin. Many of these brands prioritize natural ingredients and offer products tailored to India's diverse skin types and concerns. If you're interested in discovering some of the top skincare brands in India, read on to explore our curated list below.
Illustration of skin care products in India
Best brands of skin care products in India in 2025
Forest Essentials
Forest Essentials is a leading brand in India's luxury Ayurveda segment, holding approximately 30% of the market share. Known for its high-quality, natural, and Ayurvedic skin care products, the brand has garnered a loyal customer base both domestically and globally. Forest Essentials' products are crafted using traditional expertise with handpicked herbs and organic ingredients, ensuring the highest standards of purity and authenticity. The brand has seen significant growth, with its online business contributing substantially to its sales, and it aims to expand its presence to 7-8 countries within the next 3-5 years. Forest Essentials' commitment to quality and sustainability has positioned it well to capture the growing demand for natural and organic beauty products.
Kama Ayurveda
Kama Ayurveda is a renowned Indian brand that excels in producing high-quality, natural skincare and haircare products, leveraging ancient Ayurvedic wisdom and modern techniques. The brand is known for its 100% organic and natural ingredients, certified by Ecocert and Indocert, and its partnership with the respected Arya Vaidya Pharmacy (AVP) ensures strict quality control and effectiveness. Kama Ayurveda's products, such as the best-selling Rose Water and Kumkumadi Brightening Ayurvedic Night Serum, offer visible results in skin and hair health. The company has seen significant growth, with revenues increasing from Rs 41 crore in 2017 to Rs 72.9 crore in 2018, along with a net profit of Rs 2.54 crore in 2018. Kama Ayurveda's commitment to natural and luxurious products has made it a leader in the Indian luxury Ayurveda market. Discover more about their offerings and purchase them at Distacart's comprehensive collection of Kama Ayurveda products.
Biotique
Biotique is a leading skincare brand in India, renowned for its unique blend of Ayurvedic principles and modern biotechnology, offering 100% natural and chemical-free products. Founded in 1992 by Ms. Vinita Jain, Biotique has carved a niche in the market with its effective and eco-friendly skincare range, including cleansers, toners, anti-aging creams, and sunscreens. The brand's commitment to purity and efficacy has made it a favorite among consumers seeking natural and sustainable skincare options, contributing to the robust growth of the Indian skincare industry, which is expected to rise at a 14.6% CAGR from 2024 to 2034. Discover their complete skincare range on their official website.
L'Oréal Paris
L'Oreal Paris, a prominent brand under the L'Oreal Group, is rapidly expanding its presence in India's skin care market, holding about 8% of the face care market and 10% including e-commerce. The company aims to grow its Indian business to EUR1 billion in the next few years, driven by the rising middle class and a sophisticated digital ecosystem. In 2023, L'Oreal's skincare segment globally generated approximately USD 10.2 billion in revenue, with the Asia Pacific region accounting for 35% of the skincare revenue share. For more details about their offerings, visit the L'Oreal Paris India website.
Himalaya Herbals
Himalaya Herbals is a pioneering brand in India's skincare market, known for its extensive range of herbal and ayurvedic skincare products. With a market share of 24% in the overall facewash category, Himalaya is a market leader, and it aims to double its market share in men's facewash to 20% in the next 2-3 years. Founded in 1930, the company has built a reputation for using natural ingredients like neem, turmeric, and aloe vera, making its products gentle and effective. Himalaya's commitment to research and development has resulted in innovative products addressing various skin issues without harsh chemicals. The brand is dominant in India, particularly in urban and semi-urban regions, and has a significant presence in international markets.
Lakme
Lakme is a leading brand in India's skincare and cosmetic industry, holding a significant market share of over 15% in the Indian beauty and cosmetic market as of 2021. It dominates the skincare segment with a 20% market share and has a strong presence in the facial makeup market, increasing its share from 27% in 2007 to 40% in 2019. Lakme's innovative products, such as sunscreens, serums, and beauty creams, cater to the evolving needs of Indian consumers. The brand's strong brand presence is reinforced by its extensive network of over 5,000 beauty advisers and more than 450 Lakme Salons nationwide. Lakme's commitment to innovation and customer satisfaction has made it a trusted and sought-after brand in India. You can discover more about this iconic brand by reading six things to love about Lakme, India's biggest makeup brand.
Neutrogena
Neutrogena is a leading skincare brand in India, known for addressing the unique skin aging needs of Indian women. A recent survey by Neutrogena revealed that 95% of Indian women are actively seeking anti-aging solutions, with two-thirds identifying fine lines and wrinkles as their top skin concerns. To meet this demand, Neutrogena has launched its Visible Repair Range in partnership with Nykaa, offering science-backed anti-aging products designed to provide visible improvements and a superior beauty experience. This product line is part of Neutrogena's broader effort to enhance awareness and availability of effective anti-aging solutions, as only 42% of women surveyed currently use specialized anti-aging products. This initiative underscores Neutrogena's commitment to catering to the growing health and skin consciousness among Indian women.
The Body Shop
The Body Shop is a leading producer of skin care products in India, boasting 200 existing stores and plans to add another 100 by 2025, making it one of the top five markets globally for the brand. With a significant online presence covering over 1500 cities, the company has seen its e-commerce sales rise to 25% of its annual sales, up from 10% pre-COVID. India is the fourth biggest beauty and personal care market globally, and The Body Shop is capitalizing on this growth, especially in tier 2 and 3 cities. The brand is committed to ethical and sustainable practices, with all products set to be certified by the Vegan Society by the end of 2023. Its omni-channel approach includes expansion in travel retail, beauty specialty, and quick commerce segments. For more details, you can read the full article on The Body Shop's expansion in India.
Mamaearth
Mamaearth, under Honasa Consumer Ltd., has been ranked as the 3rd largest skincare brand in India, according to Euromonitor International, highlighting its significant market presence and growth in the Indian beauty and personal care industry. The brand has also risen to the 9th spot among India's top beauty and personal care brands, up from 13th last year. Mamaearth reported a 17.6% quarter-on-quarter revenue increase, reaching Rs 554 crore, with a profit after tax (PAT) of Rs 40 crore in its most profitable quarter to date. The brand's success is attributed to its commitment to natural, toxin-free products and the trust of Indian consumers. Additionally, Honasa Consumer's portfolio includes other notable brands like The Derma Co., Aqualogica, Dr. Sheth's, and BBlunt. For detailed insights into Mamaearth's achievements, visit the report by Euromonitor International.
Lotus Herbals
Lotus Herbals, founded in 1993 by Kamal Passi, is a leading brand in India's skincare market, acclaimed for its natural and herbal products that blend Ayurvedic principles with modern science. The company has experienced substantial growth, revealing a 29% increase in top-line revenue in the last financial year alongside a significant resurgence in its professional skincare segment post-COVID. Lotus Herbals generates around $80 million in annual sales and has extended its reach to over 150,000 retail outlets across more than 16 countries. The brand is also making strategic investments, allocating 10% of its revenues to ventures such as the acquisition of brands like SoulTree and Conscious Chemist. Operating within India's premium derma beauty segment—which is projected to grow at a CAGR of 10.2% from 2021 to 2023—Lotus Herbals continues to enhance its market presence.
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