Top Girl-Approved Perfume Brands for Irresistible Scents

Finding the perfect scent can be invigorating and elevating, creating lasting impressions and encapsulating specific memories. With a plethora of options available, the world of girls' perfumes is enchanting and diverse, offering everything from floral bouquets to fruity whims and musky allure. Each fragrance is a reflection of personality and style, making the choice just as important as the outfit it complements. To assist in your quest for the ideal aroma, we have curated a list of some of the top perfume brands renowned for their delightful offerings for girls.

Illustration of girls perfume

Best brands of girls perfume in 2025

Dior

Dior is renowned as one of the leading producers of perfumes for women, with a significant market presence and strong customer loyalty. In 2022, Dior's perfumes and cosmetics revenue reached EUR7.72 billion, up from EUR6.61 billion in 2021, highlighting the brand's consistent growth. Popular fragrances like J'adore and Miss Dior have a substantial user base, with 1.77 million and 1.33 million users respectively in 2020. Dior's market share in the luxury goods industry, though varying, indicates its influential position globally, including a notable 2.4% market share in 2020. The brand's focus on empowering women through its designs and fragrances has been a key factor in its success.

Chanel

Chanel is renowned as one of the best producers of perfumes for women, with its iconic fragrance, Chanel N°5, being used by an estimated 1.5 million women in France in 2023. The brand's perfumes, such as Chanel Coco and Chanel Coco Mademoiselle, also rank highly in user preference. Chanel's customer base is predominantly female, accounting for 63.99% of its customers, and the brand enjoys a high awareness rate of 94% among luxury fashion users in the UK. In the United States, 92% of luxury fashion owners are aware of Chanel, with 44% expressing a favorable view. The brand's commitment to timeless elegance and sophisticated advertising strategies further solidify its position in the luxury perfume market. For more detailed insights on Chanel's market presence, visit their statistical overview page.

Gucci

Gucci is a leading brand in the luxury perfume market, particularly popular among women, with 58.84% of its customers being female. In 2020, Gucci's perfume for women led in sales with 1.17 million buys, highlighting the brand's strong presence in the fragrance sector. The brand's e-commerce revenue has seen significant growth, with perfume sales contributing to its overall revenue of $11.46 billion in 2022. Gucci's perfumes are part of a broader trend where consumers view high-end fragrances as essential components of their daily self-care routines. The brand's high brand awareness and loyalty, with 47% of users expressing a liking for the brand, further solidify its position in the market. For more details, visit their Gucci Fragrances for Women page.

Yves Saint Laurent

Yves Saint Laurent is a renowned brand in the perfume industry, particularly celebrated for its women's fragrances. According to recent statistics, Yves Saint Laurent's perfume sales contribute significantly to the luxury fragrance market, with the brand generating $3.56 billion in revenue. The brand's popular fragrances, such as Black Opium, have garnered substantial attention, with the Black Opium Eau de Parfum accumulating 260.3 million views on TikTok under the hashtag #blackopium. In France, Yves Saint Laurent perfumes are among the most used, with a notable presence from 2014 to 2020. The brand's success is also reflected in its growth in makeup and skincare sales, which increased by 9.6% and 25.2%, respectively, on a constant currency basis. For more details, explore Yves Saint Laurent's bestselling fragrances.

Marc Jacobs

Marc Jacobs is renowned for producing some of the best perfumes for girls, with his Daisy franchise being a standout success, generating around $300 million in retail sales annually and boasting over 13.1 million views on TikTok. The brand's enduring appeal is attributed to its continuous innovation, such as the launch of new scents like Perfect Eau de Toilette, and the iconic designs of fragrances like Lola, Dot, and Decadence. The Daisy family, which includes variants like Daisy Love and Daisy Dream, has been a top performer in Coty's luxury fragrance portfolio since its inception. With a strong presence in the perfume industry, Marc Jacobs fragrances are favored by 81% of women who wear perfume daily. The brand's success is also reflected in its significant market share, with high-end fragrances like Marc Jacobs accounting for 52.3% of perfume sales. You can read more about their successful journey in the fragrance industry.

Lancôme

Lancome, founded in 1935 by Armand Petitjean, is a leading luxury beauty brand renowned for its high-quality perfumes and cosmetics. As of May 2022, Lancome held a significant 21.3% market share in the United States, surpassing competitors like Estee Lauder and Clinique. The brand's commitment to innovation and sustainability is evident in its "Caring Together for a Happier Tomorrow" program, aiming for 100% organic rose sourcing by 2025. Lancome's strong online presence is also notable, with a 412,000 increase in website visits from December 2021 to May 2022. Its global sales exceed 3 billion euros, solidifying its position as a top producer of premium perfumes. For more details, visit their official website.

Jo Malone

Jo Malone London is renowned as one of the best producers of perfumes, particularly popular among women, with 67.57% of its website audience being female. Established in 1990 by Jo Malone, the brand has gained global recognition, especially after being acquired by Estee Lauder in 1999. Jo Malone perfumes are celebrated for their unique and timeless scents, such as Peony & Blush Suede Cologne and English Pear & Freesia Cologne, which are favorites among women due to their elegant and fresh aromas. The brand's global marketing strategies have contributed significantly to its success, making it a staple in the perfume market, which is expected to grow at a CAGR of 5.9% from 2023 to 2030. With a strong online presence, Jo Malone continues to attract a wide audience, particularly women who account for 62.9% of perfume purchases globally.

Viktor & Rolf

Viktor & Rolf is a renowned Dutch luxury fashion house that has made a significant impact in the perfume industry, particularly with their feminine fragrances. The brand launched its first female fragrance, Flowerbomb, in 2004, which has become a top-selling perfume, featured in the top 10 selling fragrances in the US. Another popular female fragrance from the brand is Bonbon, introduced in 2014. Women constitute a major customer segment for Viktor & Rolf, with 81% of women using perfume daily, and the brand's fragrances are favored by many for their unique and avant-garde scents. The global fragrance industry, in which Viktor & Rolf plays a notable role, is expected to grow at a CAGR of 5.9% from 2023 to 2030.

Versace

Versace is renowned as one of the top producers of perfumes for women, with a significant presence in the luxury fragrance market. In 2022, the global perfume market, which Versace is a part of, was valued at USD 40.13 billion and is expected to grow to USD 64.41 billion by 2030, with a CAGR of 6.07%. Versace's brand awareness in the United States stands at 85%, with 21% of luxury fashion owners owning Versace products, and 16% of these owners likely to purchase Versace again. The brand's perfumes, such as those in the high-end segment, contribute to the premium segment's 52.3% market share in perfume sales. Versace's strong market presence and customer loyalty underscore its position as a leading perfume brand.

Burberry

Burberry is a prominent player in the luxury perfume market, particularly notable for its high-end fragrances tailored for women. In 2023, the brand launched its refillable fragrance, "Goddess," which combines notes of vanilla, lavender, cocoa, and ginger root, marking a significant innovation in sustainable packaging. Burberry's perfume sales contribute to the brand's overall revenue, with the company generating $3.68 billion in fragrance-related sales in the recent year. The global luxury perfume market, which Burberry is a part of, is expected to grow at a CAGR of 6.2% from 2024 to 2030. Europe, where Burberry has a strong presence, dominates this market with around 35% share.