Top Razor Brands: Elevate Your Shaving Experience

Shaving razors are an essential tool in maintaining personal grooming, and with the myriad of options available, choosing the right brand can make all the difference in achieving a smooth, comfortable shave. Over the years, several brands have stood out due to their innovative designs, skin-friendly features, and consistent delivery of high-quality shaving experiences. From well-established giants to emerging niche brands, the competitive landscape offers something for everyone, catering to varied preferences and skin types. To help you find the perfect match for your grooming routine, we've compiled a comprehensive list of the best razor brands available today.

Illustration of razor

Best brands of razor in 2025

Gillette

Gillette, a brand under Proctor & Gamble, has long been a dominant force in the global razor market, though its market share has declined from 70% in 2010 to 54% as of recent years. Despite this, Gillette remains a leading brand, generating over $150 million in sales in the United States in 2019 by retailing over 13 million units. In the global shaving market, Gillette held a 14% market share in 2022, with significant presence in regions like North America and Europe. The brand's products, such as the Gillette Mach 3 and Gillette Fusion 5, continue to be popular, with each holding around 5.5% of the U.S. razor market in 2019. Gillette's brand loyalty is also high, with 89% of male respondents in the U.S. expressing a preference for the brand in 2023.

Schick

Schick is a prominent player in the global razor market, known for its innovative and consumer-centric products. In 2019, Schick Hydro 5 Sense accounted for 4.7% of razor sales in the U.S., and the Schick Quattro for Women secured a 3.9% market share, appealing primarily to female consumers. The brand's Hydro Sensitive Razor is designed with comfort coating and Skin Guards to protect against irritation, making it a favorite among those with sensitive skin. Schick's products are part of a broader trend towards self-care and meticulous appearance upkeep, contributing to the industry's growth. By 2029, the global shaving market, which includes Schick's products, is projected to reach approximately USD 42.15 billion.

Harry's

Harry's, founded in 2013 by Andy Katz-Mayfield and Jeff Raider, has revolutionized the shaving industry by offering high-quality razors at affordable prices, challenging the dominance of giants like Gillette, which held 66.3% of the market share. Through an innovative pre-launch campaign, Harry's acquired 100,000 email addresses and has since grown to serve 3 million monthly recurring customers. The company expanded beyond online sales to traditional retailers, with 54% of its $547 million revenue in 2021 coming from brick-and-mortar stores. Harry's also ventured into new product categories, including women's shaving, haircare, deodorant, and pet care, with 43% of its revenue sourced from categories other than shaving. By 2021, Harry's held 9.7% of the U.S. men's razor market. For more information, visit Harry's official website.

Dollar Shave Club

Dollar Shave Club is a pioneering brand in the men's grooming industry, known for its innovative subscription-based model that delivers high-quality razors and grooming products directly to customers' doors. Founded in 2011, the company quickly gained traction, forcing Gillette to reduce its razor prices by 12% and launch its own subscription service, yet Gillette's US market share still dropped from 70% in 2010 to 54% in 2018. By 2015, Dollar Shave Club was valued at $615 million with 2 million members, and it was acquired by Unilever for $1 billion in 2016. The brand boasts the highest quarterly customer retention among its competitors, with 54% retention between Q1 2020 and Q3 2021. Its direct-to-consumer approach and cost-efficient supply chain have made it a leader in the industry. For more information about their products, visit their official website.

Merkur

Merkur is renowned as one of the top producers of high-quality razors, particularly in the double-edge safety razor category. The brand has maintained a stellar reputation for its efficient and mild shaving experience, with models like the Merkur 34C and Merkur 23C consistently ranking among the most popular choices. Merkur razors are favored for their affordability and performance, making them a go-to option for both newcomers and experienced users. In 2021, Merkur models dominated the top ten list of best-selling double-edge razors, highlighting their widespread acceptance and reliability. With a long history of producing excellent shaving tools, Merkur continues to be a leader in the razor market. For more information on the most popular double-edge safety razors, visit the Sharpologist article.

Wilkinson Sword

Wilkinson Sword, a renowned brand with a 250-year history, is a leading producer of high-quality razors, holding 18.5% of the UK razor market as of 2006. Founded in 1772, the company has innovated significantly, introducing products like the Pall Mall Patent Roller Safety Shaver and the Quattro, the world's first four-edged shaver. Wilkinson Sword's partnership with Osberghaus KG in the 1950s and the establishment of Wilkinson Sword GmbH in Solingen in 1961 have been pivotal in their success. The brand is known for its advanced blade technology, including the launch of stainless steel razor blades and the Hydro series, which reduces skin irritation. With a strong presence in the global market, Wilkinson Sword continues to be a major competitor to brands like Gillette. For more information about their rich history and innovations, visit their official website.

Billie

Billie is a standout in the razor market, known for its impressive growth and consumer-centric approach. Founded in 2017, Billie saw a remarkable 268% increase in sales volume year over year as of December 2019, driven by a strong subscription base and high repeat purchase rates of 56%. The brand is celebrated for its affordable and convenient razor subscription service, with a starter kit priced at $9 and refills at $2.25 per cartridge, shipped at the customer's chosen frequency. Billie's commitment to using clean, non-toxic ingredients and addressing the 'pink tax' has resonated well with consumers. The brand's success led to its acquisition by Edgewell Personal Care in 2021 and subsequent expansion into over 4,000 Walmart stores. For more details, visit their official website.

Bevel

Bevel stands out as a premium brand in the men's grooming industry, particularly targeting African-American men who often suffer from razor bumps. It offers a unique blend of traditional safety razor design and modern direct marketing strategies, including video tutorials and one-on-one live chat support, which has led to high customer satisfaction rates. In Q3 2021, Bevel customers spent an average of $73 per quarter, the highest among men's grooming subscription companies, and the brand has seen a 7% year-over-year increase in average quarterly sales per customer. Bevel's customer-centric approach, with 80% of contacts resolved on the first try and 90% of tickets solved within 24 hours, further enhances its reputation. Despite lower customer retention rates compared to other brands, Bevel's focus on quality and customer service sets it apart. For more information, visit their official website.

BIC

BIC is a leading brand in the razor market, known for its high-quality and innovative shaving products. With a global market share of 7% in the total wet shave market as of 2022, BIC ranks third globally in this segment. The company's razor products, such as the BIC Flex and BIC EasyRinse, are renowned for their moveable blade technology and anti-clogging features, ensuring a smoother and more comfortable shaving experience. BIC's commitment to quality is evident in its stringent quality control processes, with 100% of razor blades undergoing dimensional statistics checks and sharpening angle measurements. The company's manufacturing footprint includes four shaver production factories that are triple-certified with ISO 9001, ISO 14001, and OHSAS 18001 standards. For more information about their shaving products, visit the BIC Shavers page.

Edwin Jagger

Edwin Jagger, established in 1988, is renowned for its exquisite craftsmanship and high-quality wet shaving accessories, including razors, brushes, and shaving sets. The company, based in Sheffield, England, combines traditional metalworking skills with modern manufacturing processes to produce premium products. Edwin Jagger is a "Gillette(r) Trusted Partner," manufacturing razors compatible with Gillette(r) Mach3(r) and Fusion(r) blade systems. Their products are exported to over 40 countries worldwide, and they are particularly famous for their Double Edge Safety Razors, with the DE89 Knurled razor being a best-seller. The company's commitment to quality and design has made it a leading name in the shaving industry.