Nail polish is an essential element of personal grooming and fashion, offering a myriad of colors and finishes for any mood or occasion. As the beauty industry continues to innovate, selecting the right brand has never been more critical to achieve long-lasting, vibrant nails. From classic staples like OPI and Essie to newer players such as Olive & June, the choices can be both exciting and overwhelming. Discover our curated list of the best nail polish brands that stand out in quality, durability, and variety below.
Illustration of nail polish
Best brands of nail polish in 2025
OPI
OPI is a leading brand in the nail polish market, dominating nearly 35.7% of the market share in North America alongside other major brands like Sally Hansen and Essie. Known for its vibrant and high-quality formulas, OPI offers a range of products including traditional lacquer, gel polishes, and natural origin vegan options. The brand has been a staple in the industry since its formation in 1981 and continues to innovate with products like the quick-drying RapiDry(tm) lacquer. OPI's commercial operations remain strong despite the recent relocation of its manufacturing from North Hollywood to North Carolina. The brand's commitment to sustainability and expansion is evident in its investment in enhanced manufacturing facilities. For more information about their offerings, visit OPI's official website.
Essie
Essie is a prominent brand in the nail polish market, known for its high-quality, vegan, and cruelty-free products. It dominates a significant portion of the North American market, holding nearly 35.7% of the market share along with other major brands like OPI and Sally Hansen. Essie's polishes are popular for their reliable formulas and wide range of colors, with their products available in 13.5ml bottles and featuring an "8 free" formula. The brand's fall collections, such as the 2023 collection, are highly anticipated and well-received by consumers. Essie's products are widely available at retailers like Ulta, Target, and Walmart. For more information, visit Essie's official website.
Sally Hansen
Sally Hansen is a renowned brand in the nail polish market, known for its innovative and diverse product lines, such as the Miracle Gel series, which offers long-lasting results without the need for a gel lamp. The brand has been praised for its unique finishes and colors, including shimmery and holographic effects, as seen in their 'Shine Like a Diamond' collection. Sally Hansen's products are popular for their ease of application and durability, with some formulas lasting up to 14 days. The brand is part of the broader nail polish market, which is expected to grow significantly, with the global market projected to reach USD 25.8 billion by 2033, growing at a CAGR of 8.8% from 2024 to 2033. Sally Hansen's contributions to the market include a wide range of formulations, such as plant-based polishes, catering to the increasing demand for healthier and non-toxic nail care products.
Zoya
Zoya is renowned as one of the best producers of nail polish, offering over 500 colors that are BIG10 free, meaning they are devoid of toxic chemicals, making them safe for use. This brand is vegan-friendly, cruelty-free, and suitable for pregnancy and children, aligning with the growing demand for eco-conscious and health-oriented beauty products. Zoya's formulations focus on natural nail and skin health, and their polishes are known for their quick drying time and long-lasting wear. The brand's commitment to environmental consciousness and health has made it a favorite among consumers seeking safe and effective beauty solutions. With its extensive color range and healthy formulations, Zoya stands out in the global nail polish market, which is expected to grow at a CAGR of 6.9% from 2024 to 2030. For more information about Zoya's products, visit their official website.
Chanel
Chanel, a renowned luxury fashion house, stands out as a top producer of nail polish with its LE VERNIS Longwear nail colour line, which is enriched with high concentrations of pigments and naturally derived camellia eco-ceramides for unparalleled hold and a glossy sheen. This brand, founded in 1910 by Coco Chanel, continues to innovate, with recent initiatives such as the Traceability Alliance for Sustainable Cosmetics to enhance traceability in the cosmetics sector. Chanel's commitment to sustainability is evident in its goals to reduce its carbon footprint by 50% by 2030 and transition to 100% renewable electricity by 2025. The nail polish market, in which Chanel is a key player, is projected to grow significantly, with the global market size estimated to increase from USD 5.5 billion in 2023 to USD 9.7 billion by 2032 at a CAGR of 6.5%. Chanel's products, such as LE VERNIS, are known for their quality and long-lasting performance.
Deborah Lippmann
Deborah Lippmann is a renowned brand in the nail polish industry, known for its high-quality, 5-free products that are free from formaldehyde, toluene, dibutyl phthalate (DBP), formaldehyde resin, and camphor. Founded by Deborah Lippmann, a former jazz singer turned manicurist, the brand has been a staple in luxury nail care since the early 1990s. Her polishes are celebrated for their long-wearing formulas, quick-drying properties, and nutrient-rich ingredients like biotin and green tea. Deborah Lippmann's products are favored by celebrities such as Sofia Vergara, Lady Gaga, and Amy Schumer, and her brand has been honored with the title of Nail Visionary at Cosmoprof Worldwide in 2010. With over 70 long-wearing shades and specialty treatments, Deborah Lippmann continues to innovate and push the boundaries of the nail industry. For more information on the best non-toxic nail polishes, visit this top 10 list.
Butter London
Butter London is a renowned brand in the nail polish market, known for its high-quality, vegan, and cruelty-free products. Their nail polishes are formulated without harmful ingredients like formaldehyde, toluene, and DBP, making them a popular choice among consumers. The brand offers a wide range of nail care products, including treatments and lacquers, which are appreciated for their fast-drying and long-lasting properties. With a strong focus on natural ingredients and innovative products, Butter London contributes to the growing demand for nail care products, particularly among millennials. Their products are highly rated by customers for their effectiveness and aesthetic appeal.
Sinful Colors
Sinful Colors, founded in 1991, is a renowned American nail polish brand owned by Revlon, known for its vibrant and on-trend colors available in various finishes such as cream, glitter, shimmer, and matte. The brand is celebrated for its affordability, with polishes priced as low as $1.99, making it a favorite among consumers. Sinful Colors is also cruelty-free and formulated without 17 harmful ingredients. The brand has collaborated with notable figures like Kylie Jenner and Vanessa Hudgens for exclusive collections. With a strong presence in the global nail polish market, Sinful Colors continues to innovate and expand its product lines. For more details, visit their official website.
Illamasqua
Illamasqua is renowned as one of the top producers of nail polish, known for its high-quality and innovative products. The brand offers a wide range of colors and finishes, catering to diverse consumer preferences. While specific market share data for Illamasqua is not provided, the global nail polish market, which includes brands like Illamasqua, was valued at around USD 9.5 billion in 2023 and is expected to grow at a CAGR of 6.2% from 2024 to 2032. The market's growth is driven by increasing interest in nail art and care, particularly among millennials. Illamasqua's products, such as the "Creator" nail polish, are praised for their unique and vibrant colors. For more details, visit their official website.
China Glaze
China Glaze is a renowned brand in the nail polish industry, established in 1998 and acquired by American International Industries in 2005. Known for its high-quality lacquers, China Glaze products contain China Clay as a nail hardener, enhancing the durability and shine of the nail polish. The brand has expanded its presence from professional-only to retail channels, including Ulta Beauty, Rite Aid, CVS, and Sally Beauty. China Glaze leverages social media to inspire and connect with customers, introducing new colors twice a year, driven by influences from nature, social media, and everyday life. The global nail polish market, in which China Glaze operates, is projected to grow at a CAGR of 6.9% from 2024 to 2030, reaching an estimated size of $16.23 billion in 2023.
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