Top Lash Extension Brands That Beautify Your Look Effortlessly

Lash extensions have become an essential beauty staple for many, and with an array of options available, choosing the right brand can elevate one's beauty routine to new heights. The market is brimming with both established and emerging companies, each offering unique qualities that cater to varying preferences in style, durability, and application ease. Whether you're seeking dramatic volume, a natural look, or a long-lasting hold, there's a brand that will suit your specific needs. To discover the top brands that lead the way in quality and innovation in the lash extension industry, read on below.

Illustration of lash extensions

Best brands of lash extensions in 2025

NovaLash

NovaLash is a leading brand in the eyelash extensions market, renowned for its award-winning products and innovative technology. Since 2010, NovaLash has been named "Best Eyelash Extensions" by American Spa and Beauty Launchpad, thanks to its patented Platinum Bond(r) Adhesive, which is biocompatible and formaldehyde-free, allowing lashes to last up to 4 weeks. The company's physician-developed courses and comprehensive training programs set it apart, ensuring safe and efficient application techniques. NovaLash, along with other major players, accounts for over 35% of the market share in the lash extension industry as of 2023. Its commitment to quality and safety has made it a favorite among beauty professionals and consumers alike.

Xtreme Lashes

Xtreme Lashes, founded by Registered Nurse Jo Mousselli in 2005, is the world's most trusted name in semi-permanent eyelash extensions and compatible skin care and cosmetics. The company has set industry standards and become a global leader, empowering women through successful and rewarding careers. Xtreme Lashes offers comprehensive training programs, ensuring their independent lash stylists are the most qualified in the industry. The brand has been featured at prestigious events like the Golden Globes, Cannes Film Festival, and the Academy Awards, and is available in high-end locations such as Saks Fifth Avenue and Nordstrom. With a presence in over 50 countries, Xtreme Lashes continues to grow, having jumped from $3.8 million in sales in its first year to $6.8 million by 2010.

Lash Affair

Lash Affair is a prominent player in the U.S. lash extension market, known for its high-quality products and innovative offerings. The brand is part of a market that was valued at USD 245.8 million in 2023 and is expected to grow at a CAGR of 6.6% from 2024 to 2032. Lash Affair, along with other key players, holds around 10%-20% of the market share and is involved in strategic endeavors to expand its product portfolio and customer base. The brand offers a range of products, including lash growth serums and lash cleansers, which are highly recommended for clients to maintain their lash extensions. With a focus on sustainability and customer preferences, Lash Affair's products cater to the evolving beauty standards and consumer demands.

Borboleta Beauty

Borboleta Beauty is a leading brand in the lash extension industry, known for its high-quality products and comprehensive education platform. Founded by Kim Jaynes, the company has transformed into a global leader, developing over 750 unique SKUs and training more than 30,000 individuals worldwide. Borboleta Beauty has collaborated with Milady to integrate its lash kits into beauty school programs, ensuring sustainable growth and education quality. The brand holds a significant market share, with major players like Borboleta Beauty, NovaLash, and Xtreme Lashes accounting for over 35% of the market share in 2023. Borboleta's products are trusted by professionals and consumers alike, reflecting its commitment to both beauty and education. For more details on their collaboration with Milady, visit Borboleta Beauty Partners with Milady.

Tatti Lashes

Tatti Lashes is a leading brand in the eyelash industry, renowned for its high-quality, affordable luxury lashes that can be worn up to 20 times. Founded in 2016 by Charlotte and Elliot, the brand has gained popularity among consumers and celebrities like Kim Kardashian and Ariana Grande. Tatti Lashes generates 35% of its owned marketing revenue from SMS marketing, with a welcome text message achieving a 30% click rate and 9% conversion rate. The brand's multichannel strategy, including SMS and email automation through Klaviyo, has driven significant revenue growth. With a rapid SMS opt-in rate, Tatti Lashes has seen average click rates of 20% and conversion rates of 5% across all flows. For more insights into their marketing strategy, you can read their beauty eCommerce SMS marketing case study.

Ardell Professional

Ardell Professional is a leading brand in the lash extension market, known for its high-quality and versatile products. The brand is part of a market that is expected to grow significantly, with the global eyelash extensions market projected to reach USD 2.067 billion by 2030, growing at a CAGR of 6.5% from 2024 to 2030. Ardell's products, such as the popular Wispies lash, are favored for their durability and aesthetic appeal, contributing to the brand's strong presence in the market. The North American lash extension market, where Ardell is prominent, is anticipated to continue its leadership, retaining a substantial share of the global market. The brand's commitment to innovation and customer satisfaction has made it a preferred choice among both professionals and consumers.

BL Lashes

BL Lashes is a leading brand in the eyelash extension industry, renowned for its wide range of curls and high-quality products. The company has invented most of the lash extension curls available in the market, excluding J and C curls, offering a broad spectrum of options to cater to various eye shapes and desired styles. Their EZ curl lashes, for instance, provide better retention due to a wider adhesive area, making them ideal for beginner lash artists. BL Lashes also offers a variety of thicknesses and lengths, such as 0.03mm to 0.30mm in diameter and 5mm to 20mm in length, ensuring a natural and enhanced look. This versatility and innovation have made BL Lashes a preferred choice among lash technicians and clients alike. For a detailed guide, visit their eyelash extension chart.

SugarLash PRO

Sugarlash PRO, a leading brand in the lash extension industry founded in 2013, aims to innovate and disrupt the beauty sector under the leadership of CEO Kim McIver. The company offers over 120 professional-grade lash extension products and boasts a global presence in more than 35 countries. Known for its exclusive certification approach, Sugarlash PRO ensures high-quality services through its robust online academy and supply kits. The brand is celebrated for its luxury products, visually stunning marketing, and unparalleled customer support, establishing itself as a one-stop shop for lash artists worldwide. Additionally, Sugarlash PRO supports the sustainable beauty movement with upcoming eco-friendly product launches.

Bella Lash

Bella Lash is a renowned brand in the eyelash extension industry, founded in 2011 by Zach and Haley, who were driven by their dissatisfaction with the poor training courses and inadequate products available at the time. The company has since grown rapidly, obtaining its first product patent just two years after its inception. Bella Lash is known for its high standards, with a significant portion of its products manufactured in the USA, although some are still produced overseas. The brand caters to both professionals and consumers, offering a range of lash extension products and training. Bella Lash is particularly popular among young adults, who make up 51% of the lash extension market, primarily females aged 18-34 years old. For more information, visit their official website.

Lash Box LA

Lash Box LA is a premier brand in the eyelash extension industry, known for its high-quality and innovative products. The company offers a wide range of eyelash types, including Mega Volume, Russian Volume, Classic, and Cashmere Fauxmink lashes, among others. With a global presence through its division LBLA Worldwide, Lash Box LA serves clients in over 15 countries. The brand has a strong customer satisfaction rating of 4.5/5 and provides an adhesive subscription service with a 15% discount. Despite a recent 6.3% decline in revenue over the past three months, Lash Box LA remains a significant player in the market. For more details on their exclusive products and services, visit Lash Box LA's official website.