Top Hyaluronic Acid Serum Brands You Need to Try

Hyaluronic acid serums have surged in popularity as essential skincare products, known for their incredible hydrating and plumping properties. With a crowded market of numerous options, choosing the best one can be overwhelming, but several brands consistently stand out due to their high-quality formulations and customer satisfaction. Esteemed names like The Ordinary, Neutrogena, and Vichy formulate their serums with potent ingredients, offering different concentrations suited for various skin types. For those in search of innovative skincare solutions, our recommended list of top-performing hyaluronic acid serums awaits below.

Illustration of hyaluronic acid serum

Best brands of hyaluronic acid serum in 2025

The Ordinary

The Ordinary, a brand known for its science-backed approach, offers a highly effective hyaluronic acid serum, with a 2% concentration, that provides multi-depth hydration using various molecular weights of hyaluronic acid and pro-vitamin B5, resulting in smoother and more plump skin; their initial Hyaluronic Acid 2%+B5 serum launched in 2016, was recently reformulated in 2024 with ceramides and a lighter texture based on community feedback, and after some time, the brand reintroduced the original formula due to consumer demand, both formulations are widely favored for their hydrating properties and affordable price.

Neutrogena

Neutrogena is a leading brand offering the Hydro Boost Hyaluronic Acid Serum, which contains a 17% hydration complex with both micro and macro hyaluronic acid to deeply hydrate the skin. Along with glycerin that penetrates 9 layers deep and is often formulated with Vitamin B5, all these components work synergistically to leave skin feeling smooth and supple for 24 hours. The serum is also known for being lightweight, non-greasy, and suitable for all skin types.

L'Oréal Paris

L'Oréal Paris is a leading producer of hyaluronic acid serums, offering their *Revitalift* line with a 1.5% pure hyaluronic acid concentration, which combines both macro and micro molecules for surface and deep hydration. Launched in late 2018, it has become a bestseller with one bottle being sold every minute in the U.S. Clinical studies have shown a visible reduction in wrinkles and fine lines, making it dermatologically tested and suitable for all skin types. It's perfect for daily use, delivering results of +42% radiant skin and earning the title of the #1 serum in the world. The formula is lightweight, non-greasy, fragrance-free, and absorbs quickly.

Vichy

Vichy, a well-regarded skincare brand, offers the popular Minéral 89 Hyaluronic Acid Serum, a daily hydrating and plumping booster formulated with a high concentration of 89% Vichy Volcanic Mineralizing Water and natural-origin hyaluronic acid, clinically tested by 175 dermatologists on 1600 women worldwide. This serum is known for its minimalist, fragrance-free, 11-ingredient formula that strengthens the skin barrier and provides long-lasting hydration. The serum contains sodium hyaluronate between 0.90% and 1.40% along with other humectants, and is suitable for all skin types, including sensitive skin, and has been a popular product since its launch in 2017.

La Roche-Posay

La Roche-Posay is a top-tier brand known for its Hyalu B5 serum, which contains 0.3% hyaluronic acid in two forms for deep hydration and plumping, along with 5% Vitamin B5 to aid skin repair, and Madecassoside at 3% to heal superficial wrinkles; this serum is clinically proven to improve skin elasticity and hydration within hours, with 87% of users experiencing more elastic skin after a month of use; it targets wrinkles, fine lines, and loss of volume and is recommended by dermatologists for sensitive skin, with a minimalist, hypoallergenic formula; it should be applied before moisturizer for optimal results.

SkinCeuticals

SkinCeuticals is a leading brand renowned for its hyaluronic acid serums, with their H.A. Intensifier containing a potent 1.3% pure hyaluronic acid, 12% Proxylane™, and post-biotic ferment, proven to amplify skin's hyaluronic acid levels by 30%, leading to increased plumpness and hydration for up to 24 hours, while also improving firmness, elasticity, and reducing fine lines, as demonstrated in a 12-week study.

CeraVe

CeraVe, a brand developed with dermatologists, is renowned for its hydrating hyaluronic acid serum, which features their highest concentration of hyaluronic acid, complemented by vitamin B5 and three essential ceramides (1, 3, 6-II). These ingredients are released through their patented MVE technology for prolonged 24-hour hydration. Studies indicate that 90% of users experienced intense hydration immediately, and 98% reported smoother skin after four weeks of use since its introduction in 2018. This serum is specifically designed to help retain moisture and enhance the skin's barrier function.

Drunk Elephant

Drunk Elephant's B-Hydra Intensive Hydration Serum, launched with a focus on biocompatible ingredients, is often cited as a top choice for providing intense hydration. It utilizes sodium hyaluronate, a form of hyaluronic acid, to penetrate the skin and improve its texture and tone. With a pH level of 5.5, it is considered suitable for all skin types and won Women's Health Best Hyaluronic Acid Serum in 2019. This lightweight, water-based serum also includes pineapple ceramides and provitamin B5 to boost radiance, and it is designed to be mixed with other Drunk Elephant products to create a customized skincare routine. You can find this product on their official website: Drunk Elephant's B-Hydra Intensive Hydration Serum.

RoC

RoC, a pioneering skincare brand established in Paris in 1957, is renowned for its clinically proven, dermatologist-backed formulas, including their hyaluronic acid serums, with some boasting a 3% hyaluronic acid complex, designed to deliver intense hydration and visibly plumper skin in just one night, and to reduce lines and wrinkles within a week while increasing skin hydration by two times, using 100% biodegradable capsules, making RoC a leader in skincare innovation for over 65 years.

Olay

Olay, a skincare brand with over 60 years of experience since 1952, is recognized for producing high-quality hyaluronic acid serums, with their Hyaluronic + Peptide 24 collection containing the highest levels of hyaluronic acid compared to their other lines, and they also offer the Olay Luminous Niacinamide + Hyaluronic Acid Super Serum which combines hyaluronic acid with 99% pure niacinamide, penetrating up to 10 surface layers of skin, providing 24-hour hydration, and leaving skin feeling supple and smooth with a dewy glow. Olay's Hyaluronic 24 + Vitamin B5 line, launched in 2023, is formulated with hyaluronic acid, vitamin B5, glycerin and niacinamide to provide total moisture management. Their products, including serums and moisturizers, have been shown in consumer studies to provide long-lasting hydration with 92% of women reporting long-lasting hydration after using the gel moisturizer for 2 weeks and 95% feeling their skin was smoother and more supple.