Top Pomade Brands for Snazzy Styles

Pomade, a versatile hairstyling product, has been a staple for creating sleek and refined looks across the globe. With numerous brands offering a range of pomades, selecting the right one can elevate your hairstyling game to professional levels. From high-hold, matte finishes to glossy, flexible styles, the industry offers something for every hair type and preference. To explore some of the top brands that deliver consistent quality and style, continue reading below.

Illustration of pomade

Best brands of pomade in 2025

Layrite

Layrite is a prominent brand in the pomade market, known for its versatile and high-quality products. The Layrite Original Pomade, for instance, offers excellent all-day hold and is suitable for fine to medium thick hair, making it ideal for classic put-together styles and messy wet looks. This water-based pomade holds like wax but washes out easily with water, a feature that contributes to its popularity. Layrite is part of a market that is expected to grow significantly, with the global pomade market projected to reach USD 1.9 billion by 2031, growing at a CAGR of 5.3% from 2024 to 2031. The brand's products, such as the Original Pomade, are favored for their natural ingredients and effective performance.

Suavecito

Suavecito is a renowned brand in the men's grooming industry, particularly celebrated for its high-quality pomades that combine the hold of wax with the ease of water-soluble formulas. Founded on the principle of providing affordable, premium products, Suavecito has expanded its range to include shaving, beard care, and seasonal releases, distributing its products across six continents. The brand's original pomade is famous for its unique scent and medium firmness, making it a favorite among those styling pompadours and other sleek hairstyles. Suavecito's collaborations with artists, tattoo shops, and pop culture icons have enhanced its community engagement and social media presence. With an estimated annual revenue of $3.5 million and a strong presence in the growing pomade market, Suavecito continues to be a significant player in the men's grooming sector. For more information about Suavecito's products and story, visit their about us page.

Uppercut Deluxe

Uppercut Deluxe is a prominent brand in the pomade market, known for its high-quality, premium men's grooming products. Founded by Australian barbers, the brand has been a favorite among barbers and users for over 15 years, particularly for its Deluxe Pomade, which offers a strong hold and easy wash-out with just water. Uppercut Deluxe generates an annual revenue of $13 million and employs around 34 people. The brand is part of a growing pomade market expected to reach USD 1.9 billion by 2031, growing at a 5.3% CAGR from 2024 to 2031. Uppercut Deluxe's products are popular for their natural and organic ingredients, appealing to health-conscious consumers.

American Crew

American Crew is a leading brand in the men's grooming industry, particularly renowned for its high-quality pomade products. As the world's #1 premium men's hair brand based on retail sales data from Euromonitor, American Crew has established itself through its comprehensive range of products that cater to diverse styling needs. The brand's commitment to innovation and delivering premium products has been a key factor in its success, especially within the professional stylist and barber community. American Crew's products, including its pomades, are part of a broader market that is expected to grow significantly, with the global pomade market projected to reach USD 1.9 billion by 2031, growing at a CAGR of 5.3% from 2024 to 2031. This growth is driven by increasing consumer demand for premium hair products and the expanding men's grooming sector.

Baxter of California

Baxter of California is renowned for its high-quality pomades, particularly the Clay Pomade, which has set a standard for firm hold and matte finish in the men's grooming market. This petrolatum-based clay pomade, infused with natural ingredients like beeswax and kaolin clay, provides a strong yet pliable hold and is favored for its ability to texturize and mold hair without feeling greasy. The product has won several awards, including the 2012 Details Reader's Choice Award for Best Hair Wax and the 2018 The Manual Grooming Award for Best Hair Clay. As part of a growing market, Baxter of California's products appeal to consumers seeking natural and ethically sourced ingredients, contributing to the hair texturizer market's expected CAGR of 6.6% from 2024 to 2030.

Reuzel

Reuzel is a renowned brand in the pomade market, known for its high-quality men's hair products that cater to various hair types and styling needs. With nine signature pomades, Reuzel offers a range of hold and shine levels, making it a favorite among men seeking premium hair care. The brand is part of a growing pomade market, which was valued at $1.2 billion in 2023 and is expected to reach $1.9 billion by 2031, growing at a 5.3% CAGR. Reuzel's products are free from harmful ingredients like sulfates, parabens, and synthetic fragrances, appealing to health-conscious consumers. The brand's commitment to quality and innovation has made it a staple in the men's grooming sector. For more information, visit the Reuzel website.

Hanz de Fuko

Hanz de Fuko is a renowned brand in the men's hair styling industry, particularly celebrated for its high-quality pomades and other hair care products. Founded in 2009 by David Alfonso and Christopher Zent in San Francisco, the brand has gained global recognition for its natural and organic ingredients, free from parabens and sulfates. Their award-winning products, such as Heavymade and Claymation, are praised for their strong hold and versatility, making them ideal for various hairstyles. By 2016, Hanz de Fuko had expanded to Europe and was selling in prestigious retail establishments, and by 2018, their products were available in over 40 countries worldwide. The brand's commitment to quality and natural ingredients has earned it accolades from publications like GQ and Esquire Magazine.

Lockhart's

Lockhart's Authentic is renowned as one of the top producers of pomade, known for its innovative and high-quality products. The brand, founded by Steve Lockhart, has successfully expanded its product line, including the popular Matte Clay and Sweet Georgia Brown pomades, which have garnered a strong following since their introduction. Lockhart's products are formulated in-house and manufactured in trusted cosmetic labs, ensuring a blend of traditional craftsmanship and modern production standards. The brand's commitment to accuracy and improvement is evident in their recreation of the Sweet Georgia Brown formula, a classic since 1934. Lockhart's products are praised for their medium to firm hold, versatile styling capabilities, and distinctive fragrances.

Blind Barber

Blind Barber is renowned as one of the top producers of pomade, particularly with their 90 Proof Pomade, which offers a strong hold and a matte finish, making it a favorite among users. This water-based pomade is infused with hops, is paraben-free, sulfate-free, and cruelty-free, ensuring a healthy and stylish hair care experience. With a 4.5 out of 5 rating and over 180 positive reviews, it stands out in the market. The pomade market, which includes brands like Blind Barber, is projected to grow at a CAGR of 6.23% from 2023 to 2030, reaching $1,593.32 million by 2030. Blind Barber's products are made in the USA, reflecting the brand's commitment to quality and local manufacturing.

Imperial Barber

Imperial Barber Products is a renowned brand in the pomade market, founded in 2009 by master barbers Scott Serrata and Pedro Zermeno, who bring over 30 years of experience in the barber industry. Known for their high-quality, barber-grade products, Imperial Barber Products offers a range of pomades, including Classic Pomade, Gel Pomade, Fiber Pomade, and Matte Pomade, all made in the USA and free from parabens and sulfates. Their Classic Pomade is particularly celebrated for its high hold and low shine finish. The brand's commitment to performance, utility, and function has made it a staple in both professional and personal grooming. As part of the growing pomade market, which is projected to reach $1,593.32 million by 2030 with a CAGR of 6.23%, Imperial Barber Products continues to be a significant player. For more detailed information about their offerings, visit Imperial Barber Products.