Top Natural Hair Care Brands: Unlocking Luscious Locks

Natural hair care has gained significant attention as people increasingly seek gentler and more effective ways to care for their hair. With the vast array of products on the market, finding the right brands that cater to your specific hair needs while embracing natural ingredients becomes essential. Many brands now focus on ingredients that promote moisture, strength, and overall hair health without harmful chemicals. These brands have been widely praised for their quality, efficacy, and dedication to using natural ingredients. To discover a curated list of some of the best brands for natural hair products, read below.

Illustration of natural hair products

Best brands of natural hair products in 2025

SheaMoisture

SheaMoisture is a leading global beauty brand renowned for its naturally infused products tailored for textured hair and melanin-rich skin. Since its launch in 2008, the brand has revolutionized the mass beauty market by shunning harsh chemicals in favor of organic and all-natural ingredients. SheaMoisture has reinvested over $10 million in community programs and partnerships, and it has ensured fair wages for over 53,000 West African women in its shea butter supply chain. The brand is certified as a B Corporation, reflecting its commitment to ethical and sustainable practices. By focusing on high-quality, fair trade ingredients, SheaMoisture has become a cult favorite, especially among women of color. For more details about their products and initiatives, visit their official website.

Carol's Daughter

Carol's Daughter is a pioneering brand in the natural hair care market, founded by Lisa Price in 1993 to cater to textured hair types often overlooked by the broader beauty industry. By 2014, the brand had achieved $27 million in net sales and was distributed through hundreds of retail doors across the US. Despite being acquired by L'Oreal in 2014, Carol's Daughter has continued to innovate, launching successful lines like the Goddess Strength franchise, which has driven significant growth, doubling net sales over the last three years. The brand's products, such as the Coco Creme line, are highly regarded for their natural ingredients and effectiveness in hydrating and defining curly hair. Carol's Daughter's expansion into Europe, starting with the UK, underscores its commitment to serving a global market. For more details about their offerings, visit the official Carol's Daughter website.

Camille Rose Naturals

Camille Rose Naturals is a leading Black-owned brand in the textured haircare category, renowned for its natural and organic ingredients that restore hair's strength and vibrancy. Founded by Janell Stephens in 2011, the brand has experienced a remarkable 30% sales increase from the previous year, significantly outpacing the overall category growth of roughly 5% in dollars. Camille Rose products, such as the Curl Love Moisture Milk and Almond Jai Twisting Butter, have become staples in women's haircare routines and are widely available in over 330,000 points of distribution across major retailers like Ulta Beauty, Walmart, and Target. The brand's commitment to health and wellness is evident through its use of food-grade ingredients like rosemary oil, macadamia nuts, and almond milk. Camille Rose is also diversifying its product offerings to include skincare and home products, solidifying its position as a lifestyle brand. For more information about Camille Rose's offerings, visit their official website.

Mielle Organics

Mielle Organics has established itself as a leader in the natural hair care market, particularly renowned for its Rosemary Mint Scalp & Hair Strengthening Oil, which is the #1 best-selling product in the textured haircare category in the U.S., with one bottle sold every 15 seconds. Founded by Monique Rodriguez in 2014, the brand has gained a loyal following for its high-quality, natural ingredients and effectiveness in enhancing hair health and promoting growth. Despite controversy following its acquisition by Procter & Gamble in January 2023, Mielle Organics remains committed to its core values and community. The brand's products are formulated to cater to the unique needs of textured hair, and its philanthropic efforts, such as the "More Than a Strand" campaign, support Black women entrepreneurs. With a strong online presence, mielleorganics.com saw a 41.77% increase in web traffic last month.

Alikay Naturals

Alikay Naturals is a renowned brand in the natural hair care industry, celebrated for its high-quality, organic products that cater specifically to individuals with textured hair. Founded by Rochelle Alikay Graham-Campbell in 2008 with an initial investment of just $100, the company has grown into a multi-million dollar empire, with a revenue of $9.4 million and products sold in over 20 countries, including France, Canada, and Bermuda. Known for its commitment to using natural ingredients and promoting healthy beauty practices, Alikay Naturals has established a strong brand reputation and a successful online presence through effective social media marketing. The company's products are free from harsh chemicals like petroleum, mineral oil, and parabens, and are available in major retailers such as Target, CVS, and over 150 independent retail locations worldwide.

TGIN

TGIN (Thank God It's Natural) is a leading brand in the natural hair care industry, known for its high-quality, hand-made products in small batches, which are widely available in major retailers such as Target, Walmart, and Whole Foods. Founded by Chris-Tia Donaldson, the brand has gained significant traction since its launch, with products designed to address the specific needs of African American, Latinx, and other consumers with naturally wavy, curly, or kinky hair. TGIN's success is attributed to its authenticity, attention to detail, and commitment to delivering softer, moisturized, and manageable hair. The brand has expanded its distribution to over 250 Target stores nationwide and is also available online through its website and Amazon storefront. With a strong presence in the market, TGIN contributes to the growing natural hair care product market, which is projected to reach $51.65 billion by 2031, growing at a CAGR of 6.20% from 2024 to 2031.

Curls

Curls, a renowned brand in the curly hair care and styling products market, is distinguished for its high-quality, natural, and organic formulations that cater to the unique needs of curly hair. The market for curly hair care products is projected to grow significantly, with a CAGR of 4.7% from 2022 to 2031, reaching $15,654.8 million by 2031. Curls benefits from the increasing consumer awareness and demand for personalized and natural hair care solutions, a trend that is driving the market's expansion. The brand's focus on innovation and customer satisfaction aligns with the industry's shift towards using natural ingredients, which is a global phenomenon reflecting consumers' growing consciousness about hair health. As the market continues to evolve, brands like Curls are poised to capitalize on the rising demand for premium and specialized curly hair care products. For more information about their products, visit the Curls official website.

Aunt Jackie's

Aunt Jackie's is a leading brand in the natural hair care industry, known for its moisture-intensive hair therapies specifically formulated for natural-textured curls, coils, kinks, and waves. Founded in 2012 by Nikki D. White, the brand offers 30 products across 6 collections, all infused with natural ingredients like aloe vera, coconut milk, and shea butter. Aunt Jackie's products are cruelty-free, free from harmful additives like sulfates, parabens, and mineral oil, and are available globally in mass, drug, grocery, and beauty supply stores. The brand's success is attributed to its performance, affordable pricing, and focus on uniting women with natural hair around their texture needs. With a strong presence in the market, Aunt Jackie's contributes to the growing natural hair care products market, which was valued at USD 10.17 billion in 2024 and is expected to grow at a CAGR of 9.4% from 2025 to 2030.

As I Am

As I Am is a renowned brand in the natural hair care products market, founded by Dr. Ali Syed, a chemist with 45 patents and a leading expert in curly hair care. The brand, established in 2011, offers a range of organic and natural ingredients-based products, catering to specific hair needs such as curly hair maintenance. As I Am's products, like the Coconut Cowash and Curling Jelly, are popular for their natural components and effectiveness in promoting healthy hair. The brand's focus on natural ingredients aligns with the growing consumer preference for chemical-free products, a trend that saw 56% of millennials and Gen X actively purchasing natural beauty and grooming products by 2017. This consumer shift has significantly contributed to the growth of the natural hair care market. For more information about As I Am's natural hair care products, visit their website.

Kinky-Curly

Kinky-Curly brand is a leading producer of natural hair products, committed to developing formulations that moisturize, strengthen, and protect textured hair without harsh chemicals. Their products are free from petroleum, silicone, plastics, mineral oil, and other harmful ingredients, aligning with the clean beauty movement. The brand supports charitable causes, such as donating to charity:water to help build wells in developing countries. With a focus on natural ingredients and sustainable practices, Kinky-Curly caters to the growing demand for personalized and eco-friendly hair care solutions. This brand is part of a broader market trend where the global curly and kinky hair care sector is projected to grow at a CAGR of 4.7% from 2022 to 2031.