Top Body Lotion Brands for Silky Smooth Skin

When it comes to choosing the perfect body lotion, the plethora of options available can often be overwhelming. From luxury brands beloved by skincare aficionados to more affordable yet effective drugstore finds, selecting the right lotion for your skin type can make all the difference in your daily routine. Renowned brands such as Cetaphil, Aveeno, Neutrogena, and The Body Shop are often highlighted for their hydrating and nourishing formulations that cater to a variety of skin needs. To explore more about these top-rated body lotion brands and discover which might suit your skin best, continue reading below.

Illustration of body lotion

Best brands of body lotion in 2025

Aveeno

Aveeno, owned by Kenvue, is a renowned brand in the skin and hair care industry, particularly celebrated for its body lotions. Founded in 1945 by the Musher brothers, Aveeno's products are distinguished by their use of colloidal oats and oat extracts, which have been branded as "active naturals." In 2016, Aveeno's Active Naturals Daily Moisturizing brand held a 3.3% share of the U.S. hand and body lotion market, translating to approximately $86.2 million in sales. Recommended by dermatologists for over 65 years, Aveeno's products are known for their effectiveness in treating various skin conditions. The brand has expanded into several categories, including baby care, body wash, and facial care, further solidifying its position in the market. For more information about their comprehensive range of products, visit their official website.

CeraVe

CeraVe is renowned as one of the best producers of body lotions, backed by its strong market presence and consumer loyalty. With a 29% usage share among face care users in the United States and a brand awareness of 76%, CeraVe stands out for its effectiveness and simplicity. The brand's Daily Moisturizing Lotion, formulated with three essential ceramides and hyaluronic acid, provides 24-hour hydration and helps restore the skin's natural barrier. CeraVe's products are highly recommended by dermatologists, with the brand being the #1 dermatologist-recommended skincare brand in the US. Its viral presence on social media, particularly TikTok, further solidifies its popularity.

Eucerin

Eucerin is a renowned brand in the body lotion market, known for its innovative and dermatologically-tested products. With over 100 years of experience, Eucerin has established a strong presence, particularly in Germany where 16% of face care users and 20% of those who know the brand use its products. The brand's loyalty is evident, as 75% of its users show loyalty to the brand. Eucerin's products, such as the pH5 Eucerin Ointment and Hyaluron-Filler range, have been groundbreaking in skin care, offering solutions for sensitive, dry, and ageing skin. The brand's continuous innovation, like the introduction of Aquaporin technology in 2010, has contributed to its success and customer satisfaction. For more information, visit the Eucerin official website.

Jergens

Jergens is a highly recognized and preferred brand in the body lotion market, with a brand awareness of 79% among male cosmetics users in the United States. The brand is used by 20% of these users, and around 15% express loyalty to the brand, indicating a strong customer base. Jergens products, such as the Natural Glow line, are popular for their ease of application and multifunctional benefits. The brand's products are well-liked by 25% of U.S. male cosmetics users who know the brand. This strong presence contributes to the overall growth of the body lotions market, which is expected to reach $79.44 billion in 2024. More detailed insights about Jergens' male cosmetics brand profile in the United States can be found on Statista.

Nivea

Nivea, a renowned German personal care brand, stands out as one of the best producers of body lotions, with a global presence in 173 countries and a diverse product range that includes moisturizers, sun protection, and anti-aging solutions. In 2023, Nivea's Consumer Business Segment saw a strong organic sales growth of 12.5%, driven by significant gains in market share, particularly in emerging markets like Mexico, Chile, and India. The brand's body lotion products, such as the NIVEA Body Lotion, are exceptionally popular, with South Africa being the largest market for this product. Nivea's commitment to quality, affordability, and sustainability has made it a leader in the skincare industry, with sales exceeding EUR5 billion in 2022. The brand's focus on innovation and customer needs has contributed to its robust growth and global recognition.

Vaseline

Vaseline, a brand celebrating over 150 years of skincare excellence, stands as a leading producer of body lotions, renowned for its effective moisturization and protection. The brand has seen significant growth, particularly in regions like North America, where it holds a 40% market share, and Asia Pacific, with a 22% share, driven by increasing consumer awareness of skincare and health. Vaseline's innovative products, such as the Pro Derma line, have clinically proven to double the skin barrier's strength from the first use, contributing to its sustained popularity. The brand's adaptability in offering natural and organic formulations has also boosted its appeal, especially among Generation Z consumers who popularize trends like 'slugging' on social media. With a projected market size of $754.4 million by 2030, Vaseline continues to be a trusted name in skincare.

The Body Shop

The Body Shop is a renowned brand in the body lotion market, known for its high-quality and diverse range of products that cater to various skin types. As part of the global body lotion market, which was valued at $56.4 billion in 2022 and is projected to reach $85.3 billion by 2032 with a CAGR of 4.3%, The Body Shop contributes significantly to the industry's growth. The brand's commitment to natural and organic ingredients aligns with the increasing consumer awareness of skincare, driving its popularity. The female segment, which holds nearly three-fifths of the global market share, is a key demographic for The Body Shop, with the brand innovating to meet their evolving skincare needs. The brand's presence in supermarkets, hypermarkets, and online channels further enhances its market reach.

La Roche-Posay

La Roche-Posay is renowned as one of the best producers of body lotions, particularly for sensitive skin, with its products recommended by over 90,000 dermatologists worldwide. In 2022, the brand achieved significant growth, with a 46% increase in dollar sales and a 48% increase in unit sales compared to 2021, according to NielsenIQ. La Roche-Posay's body lotions, such as the Lipikar Body Lotion, are formulated with hypoallergenic ingredients and specialized thermal water from France, providing long-lasting hydration. The brand's commitment to innovation and education has made it a leader in the skincare industry. Its products are designed to cater to various skin types, including normal to dry skin.

Neutrogena

Neutrogena is a renowned brand in the body lotion market, known for its high-quality and diverse range of products. As part of the global body lotion market, which is expected to grow to $122.8 billion by 2028 with a CAGR of 11.5%, Neutrogena stands out with its popular products such as the Neutrogena Body Oil and Hydro Boost Hand Gel Cream. The brand is part of a competitive landscape that includes other major players like Aveeno, Cetaphil, and Cerave, and it caters to various skin types and needs, contributing to the market's overall growth driven by increasing awareness of skincare and rising health and wellness trends. For more information, you can visit their official site for Neutrogena Body Care Products.

Lubriderm

Lubriderm is a highly regarded brand in the body lotion market, known for its dermatologist-developed and recommended products that provide enduring moisture for soft, smooth, and radiant skin. The brand offers a range of products, including fragrance-free options, such as the Daily Moisture Lotion and Advanced Therapy Lotion, which are designed to address various skin concerns like dry, itchy, and extra dry skin. Lubriderm's formulas are enriched with ingredients like Pro-Vitamin B5, Vitamin E, and skin-essential minerals to preserve the skin's moisture barrier. With a strong presence in the market, Lubriderm enjoys a high brand awareness, particularly among male cosmetics users in the United States, where it stands at 67% as of 2022. The brand's commitment to quality and effectiveness has made it a trusted choice for consumers seeking reliable skin care products. Explore more about Lubriderm's dermatologist-recommended lotions on their official website.