Top Body Care Brands: Elevate Your Skincare Routine

In the ever-evolving world of body care, it can be overwhelming to navigate the plethora of options available to nourish and pamper your skin. From luxurious moisturizers to invigorating scrubs, the right body care products can make a significant difference in your daily self-care routine. Our comprehensive list highlights some of the best brands that have consistently delivered exceptional quality and innovation, catering to a diverse range of skin types and preferences. To discover which brands have made the cut and find the perfect match for your body care needs, read on below.

Illustration of body care

Best brands of body care in 2025

The Body Shop

The Body Shop, founded by Anita Roddick in 1976, is a pioneering brand in ethical and sustainable cosmetics, known for its strong reputation in sustainability, scoring 6.01 in Brand Finance's 2023 Sustainability Perceptions Index, 35% above the industry average. Despite recent challenges, including a drop in market share to 0.8% and financial struggles leading to its acquisition by Aurelius in 2023 for £207 million, the brand remains a significant player in the beauty industry, with 2,456 stores globally as of 2022. The Body Shop generated £197 million in sales in the UK in 2022 and holds B-Corp certification since 2019. Its commitment to sustainability and ethical practices continues to be a key aspect of its brand identity. However, the brand faces competition from more affordable retailers, impacting its sales during the cost of living crisis. For more information, visit their official website.

Dove

Dove, a leading brand in the personal care industry, holds a significant market share of 21.5% in the global bar soap market, highlighting its strong presence and consumer preference. The brand's success is attributed to its innovative marketing strategies, such as the "Real Beauty" campaign, which has resonated deeply with consumers and led to a substantial increase in sales from $2.5 billion to $4 billion over a decade. Dove's commitment to inclusivity and challenging traditional beauty standards has fostered a loyal customer base and solidified its position as a market leader. The brand's target audience, primarily women aged 18 to 35, values natural beauty and self-care, and Dove's products cater to these diverse needs. With a global presence in over 150 countries, Dove continues to be a powerhouse in the beauty and personal care sector. Discover more about their success on the Dove market share blog.

L'Occitane

L'Occitane is a renowned producer of high-quality body care products, with its flagship brand, L'Occitane en Provence, generating significant sales. In the first half of its 2024 fiscal year, L'Occitane International SA reported net sales of over EUR1 billion, a 24.9% increase at constant rates. The brand's acquisition of Sol de Janeiro in 2021 has been particularly successful, with Sol de Janeiro's sales growing by 174% to EUR270 million. L'Occitane's commitment to quality and sustainability is reflected in its popular products such as the iconic bar soaps, shower oils, and best-selling lavender hand cream. The company's strong performance is also driven by its expansion in key markets, including a 22% sales growth in China for its core brand.

Aesop

Aesop, established in 1987, is a renowned brand in the body care industry, known for its high-quality skin, hair, and body care products formulated with meticulous attention to detail and a blend of natural and laboratory-made ingredients. The brand has seen significant growth, with annual sales increasing from $28 million in 2012 to $537 million in 2022, and it continues to grow at a rate of around 20% per year, double the global market rate. Aesop operates in 24 markets and has a strong presence in Asia, with Japan as its largest market and China as its fastest-growing. The brand is now part of L'Oreal, following a $2.53 billion acquisition, which is expected to enhance its global expansion and product development. Aesop's commitment to community, social causes, and sustainability further solidifies its position as a leader in the luxury skin-care market. For more insights into Aesop's philosophy and offerings, visit their official website.

Aveeno

Aveeno stands as a leading brand in the body care industry, renowned for its commitment to natural skincare solutions and effective products. In 2019, Aveeno held a significant share of the U.S. hand and body lotion market, with its Daily Moisturizing brand generating approximately $86.2 million in sales in 2016. The brand's products, such as the Daily Moisturizing Lotion, are designed to relieve dry and itchy skin, setting it apart from competitors with its unique selling proposition and competitive pricing. Aveeno enjoys high brand awareness, with 84% of face care users in the United States recognizing the brand, and 31% of these users actively using Aveeno products. The brand's loyalty is also notable, with 87% of its users indicating they are likely to use Aveeno again. For more information, visit their website: Aveeno.

Neutrogena

Neutrogena, a renowned brand in the skincare industry, has historically been a leader in body care, though it has faced recent challenges. As of 2019, Neutrogena held a significant 14.1% market share, but this has plummeted to less than 14% by 2023 due to slower adaptation to market trends and reduced innovation. Despite this, Neutrogena still enjoys high brand awareness, with 88% of face care users in the United States recognizing the brand, and 31% of these users actively using Neutrogena products. The brand is known for its innovative technologies, such as its patented Micro-Peptide technology and Polymeric Cleansing Technology. However, Neutrogena's market position has been eclipsed by competitors like CeraVe, which has gained significant traction, especially among younger consumers. For additional details on Neutrogena's offerings, explore their official website.

Kiehl's

Kiehl's, a premium skincare and body care brand since 1851, is renowned for its naturally inspired and efficacious products, catering to all skin types and offering 100% paraben-free formulations. The brand has a strong presence with over 250 retail stores worldwide and more than 1,000 points-of-sale in department stores and airports. Kiehl's has successfully captured 39% of its overall sales from the male skincare market, a segment projected to reach $2.9 billion in the United States. The brand's commitment to circularity and sustainability is highlighted through its Mission Renewal initiative. Kiehl's has also seen significant growth through digital strategies, including a 78% increase in conversion rates and a 33% improvement in average order values in certain markets.

NIVEA

NIVEA, a flagship brand of Beiersdorf, has cemented its position as a leading producer in the body care sector, achieving remarkable growth in recent years. In 2023, NIVEA recorded a 16.2% organic sales growth globally, with nominal sales reaching EUR5.2 billion, driven by strong performance across all regions and categories, including significant gains in Emerging Markets and double-digit growth in categories like NIVEA Deo, SUN, and Face Care. The brand's success is attributed to the introduction of new products and the strong performance of its basic range. NIVEA saw market share gains particularly in Mexico, Chile, India, and key European markets. This robust growth underscores NIVEA's commitment to delivering high-quality body care products. For more detailed information, visit their conditions of use page.

Bath & Body Works

Bath & Body Works is a leading retailer in the specialty retail industry, particularly renowned for its body care products and home fragrances. As of Q3 2024, the company holds a significant market share of 39.04% in its sector. In 2023, Bath & Body Works generated revenues of $7.4 billion, a notable increase from $6.43 billion in 2020. The company operates over 1,850 stores in the United States and 109 locations in Canada, with each store averaging around $3 million in sales. With a strong online presence, including over 5.75 million followers on Instagram as of March 2022, Bath & Body Works continues to be a favorite among consumers.

CeraVe

CeraVe has established itself as a leading brand in the body care industry, particularly notable for its clinical efficacy and dermatologist-developed formulations. In 2021, CeraVe achieved $1 billion in sales, growing by 75% year-over-year and becoming the No. 3 brand by sales in the dermocosmetics market. The brand's commitment to ingredient transparency and education, along with its effective use of social media platforms like TikTok, has resonated with a younger, digitally savvy audience. CeraVe's products, containing essential ceramides, hyaluronic acid, and other beneficial ingredients, have garnered a 76% brand awareness among U.S. face care users, with 29% of these users actively using the brand.