Top Body Scrub Brands for a Spa-like Glow at Home

When it comes to achieving smooth and revitalized skin, selecting the right body scrub can make all the difference. The beauty market is teeming with exfoliating products, each promising transformative results, but not all brands are created equal. From luxury options to budget-friendly picks, certain brands consistently stand out for their effective formulations and rave reviews. If you're ready to discover which body scrubs are worth your attention, explore our curated list below.

Illustration of body scrub

Best brands of body scrub in 2025

Kiehl's

Kiehl's is recognized as a prominent brand in the cosmetics industry, particularly for its body scrubs, with a brand awareness of 42% among male cosmetics users in the United States. Around 9% of U.S. male cosmetics users utilize Kiehl's products, and 78% of these users show loyalty to the brand. The brand's popularity is further underscored by 10% of U.S. male cosmetics users expressing a liking for Kiehl's. Kiehl's benefits from its strong brand recognition and the increasing consumer preference for natural and organic skincare products. Despite the competition, Kiehl's maintains a significant presence in the market.

Frank Body

Frank Body is a leading global brand renowned for its high-performance, clean skincare products, particularly its iconic coffee body scrubs. Founded in 2013 in Melbourne, Australia, the company has expanded its product line to include a full range of naturally derived skincare items. With an estimated annual revenue of $15 million and a team of 44 employees, Frank Body has achieved significant growth, including a 10% increase in revenue and conversion rate through optimized product page designs and targeted digital marketing strategies.

Tree Hut

Tree Hut is a leading brand in the body scrub market, known for its high-quality and effective products. The brand's Shea Sugar Scrub, which gently exfoliates skin with whole grain sugar and shea butter, has been particularly popular. In 2024, Tree Hut expanded its portfolio with new products, including a shea sugar scrub and vitamin C body butter, and even partnered with Lollapalooza to promote its self-care products. Tree Hut's products are favored for their natural ingredients and luxurious skincare experience, contributing to the brand's strong presence in the market. The brand's commitment to self-care and innovative formulations has made it a favorite among consumers. Discover more about Tree Hut's offerings on their official website.

L'Occitane

L'Occitane en Provence is a leading brand in the body care market, particularly renowned for its high-quality body scrubs. In 2024, the company recorded its highest net sales, exceeding 2.5 billion euros, with a significant portion generated from the APAC region, which hosts the largest number of L'Occitane stores. The Shea Butter Rich Body Scrub, a best-seller, is formulated with 10% Shea Butter and finely ground walnut shells, with 97% of consumers reporting immediate elimination of dead skin cells. This product exemplifies L'Occitane's commitment to natural and effective skincare, aligning with the growing trend of consumers seeking organic and environmentally friendly options. The brand's strong performance is also driven by its diverse product portfolio and strategic retail and wholesale channels.

Herbivore Botanicals

Herbivore Botanicals is a renowned brand in the skincare industry, particularly celebrated for its high-quality body scrubs. Founded in 2011 by Julia Wills and Alexander Kummerow in Seattle, the company is known for its natural, vegan, and cruelty-free products. Herbivore Botanicals' body scrubs, such as the Coco Rose Coconut Oil Body Polish, are praised for their fine grit, moisturizing properties, and delightful scents, making them a staple in many skincare routines. The brand's commitment to using organic, food-grade ingredients and avoiding fillers ensures highly concentrated and effective formulas. With a total funding of $15M and inclusion in several expert collections, Herbivore Botanicals continues to grow and innovate in the beauty and personal care space.

The Body Shop

The Body Shop is a renowned brand in the body scrub market, known for its high-quality and effective products. In 2023, the plant-based segment, which The Body Shop often caters to, dominated the market with a 53% share, reflecting consumers' growing interest in natural and organic products. The Body Shop's British Rose Exfoliating Gel Body Scrub, for example, is praised for its non-greasy, lightweight formula and divine scent, making it a favorite for daily use. The brand's commitment to natural ingredients aligns with the market trend, where consumers are increasingly seeking chemical-free and eco-friendly products. This focus on natural ingredients contributes to the global body scrub market's significant growth, expected to reach $46.3 billion by 2031 with a CAGR of 13.8%.

First Aid Beauty

First Aid Beauty is renowned for its effective body scrubs, particularly the KP Bump Eraser Body Scrub, which combines 10% alpha hydroxy acid (AHA) with pumice buffing beads to exfoliate and smooth skin, addressing issues like Keratosis Pilaris, strawberry skin, and body acne. This scrub is suitable for various skin types, including dry, normal, combination, and oily skin, and has shown visible results in improving skin texture after just one use in consumer perception tests. The product is vegan, allergen-free, and formulated with sensitive skin in mind, making it a popular choice among those with skin sensitivities. It is recommended to use 1-2 times a week for optimal results. The scrub also features a fruity strawberry scent and is part of First Aid Beauty's commitment to clean, cruelty-free ingredients.

Ouai

Ouai, founded by celebrity hairstylist Jen Atkin, stands out as a premium brand for body scrubs, offering a luxurious and effective product that combines sugar and coconut oil for intense exfoliation and nourishment. The Ouai Scalp & Body Scrub is praised for its ability to leave skin feeling fresher and cleaner, and it also helps in increasing hair volume and reducing oiliness. This product is part of a broader trend in the body scrub market, which was valued at USD 18.01 billion in 2024 and is expected to grow at a CAGR of 5.2% from 2025 to 2030. The brand's attention to scent, with fragrances like Melrose Place, adds to its appeal. The product's popularity is evident from customer reviews, with many users expressing their obsession with its consistency, smell, and effectiveness.

Soap & Glory

Soap & Glory is a renowned brand in the body scrub market, known for its high-quality and innovative products. The brand offers a variety of body scrubs, such as the Smoothie Star Your Best Shot Coffee & Oat Exfoliating Body Scrub, which is vegan and designed to buff and exfoliate the skin for a glowing appearance. With the body scrub market projected to grow at a CAGR of 4.6% from 2023 to 2030, brands like Soap & Glory are expected to benefit from the increasing demand for exfoliating skincare products. The online segment, where Soap & Glory products are widely available, is anticipated to grow substantially due to the rise of e-commerce platforms. This growth aligns with the broader trend of consumers seeking natural and organic ingredients in their skincare products.

Fresh

Fresh, a renowned brand in the skincare industry, is highly regarded for its high-quality body scrubs, which are part of a market expected to reach USD 2.91 billion by 2029, growing at a CAGR of 4.99% from 2024 to 2029. The brand's products, often featuring natural and plant-based ingredients, align with consumer preferences, as the plant-based segment dominated the market with a 53% share in 2023. Fresh body scrubs are popular for their nourishing and moisturizing properties, contributing to the trend of luxurious and indulgent skincare experiences. The brand's presence in both offline and online channels, including hypermarkets and e-commerce platforms, enhances its market reach. With the online segment expected to grow at a CAGR of 8.11%, Fresh is well-positioned to capitalize on this trend.