When it comes to achieving radiant, moisturized skin, selecting the right body oil is essential. With countless options available on the market, it's important to know which brands consistently deliver quality and results. Among the top contenders, you'll find brands that merge natural ingredients with innovative formulations to nourish your skin deeply. Interested in exploring some of the most highly recommended brands to enhance your skincare routine? Discover more about these luxurious body oils below.
Illustration of body oil
Best brands of body oil in 2025
Bio-Oil
Bio-Oil, a renowned brand in the skincare industry, has been a pioneer in using oil to improve the appearance of scars and stretch marks since its inception in 1987. The brand's Skincare Oil, which was the first to undergo clinical trials, has proven highly effective and is now the world's leading scar and stretch mark product, garnering over 400 skincare awards. Bio-Oil's Dry Skin Gel, launched in 2018, contains 84% oil, wax, or butter, significantly higher than traditional dry skin products. In 2020, Bio-Oil introduced a natural formulation of its scar and stretch mark product, which matched the performance of its original version. The brand continues to innovate with products like its high-oil body lotion introduced in 2021.
Neutrogena
Neutrogena, a renowned brand in the skincare industry, is also a significant player in the body oil market, known for its science-backed and accessible products. Founded by Emanuel Stolaroff, Neutrogena has a long history of innovation, including the introduction of the first moisturizer with SPF and advanced technologies like HELIOPLEX(r) and Hydro Boost. The brand's commitment to sustainability and skin health has contributed to its popularity, with products tailored for various skin types and needs. Neutrogena's offerings are part of a broader market that is expected to grow at a CAGR of 4.2% to 4.63% from 2023 to 2030, driven by increasing consumer awareness and preference for natural and organic skincare. Explore more about their innovative skincare solutions on the official Neutrogena website.
Kiehl's
Kiehl's is a leading skincare and cosmetics brand, particularly renowned for its high-quality body oils. In the United States, Kiehl's holds a significant position, with 9% of male cosmetics users utilizing their products, and a brand awareness of 42% among this demographic. The brand's male cosmetics revenue in the U.S. was projected to reach $562 million in 2021, highlighting its strong market presence. Kiehl's products, including their body oils, are popular for their moisturizing and anti-aging qualities, aligning with the growing demand for effective skincare treatments. Men currently account for 39% of Kiehl's overall sales, indicating a strong customer base among male consumers.
Palmer's
Palmer's, a family-owned and operated brand since 1840, is renowned for its high-quality natural products, particularly its body oils. As America's #1 Cocoa Butter brand, Palmer's Cocoa Butter Formula Body Oil is crafted with intensively moisturizing cocoa butter and vitamin E, providing 48 hours of moisture and absorbing instantly for a radiant glow. The brand is committed to using natural, raw ingredients and is free of parabens, phthalates, mineral oil, and dyes, making it vegan-friendly. Palmer's has been a trusted name for over 180 years, and its products are made in the USA. The brand's dedication to quality and sustainability has earned it a significant place in the body oil market, which is anticipated to grow with a CAGR of 4.63% through 2029.
The Body Shop
The Body Shop, a renowned global beauty brand, is notable for its extensive range of body care products, including body oils, with a presence in over 80 countries and approximately 2,500 stores. Despite recent financial challenges, such as a significant decline in total worldwide revenue from 408 million pounds in 2022 to half of its 2018 results, the brand remains a leader in ethical and vegan beauty products, certified by The Vegan Society. Acquired by L'Oreal in 2006 and later by Natura &Co in 2017, The Body Shop was taken over by Aurelius in 2023. The brand's commitment to natural and organic ingredients aligns with the growing demand for such products in the body oil market. However, recent store closures and financial restructuring have impacted its market presence.
L'Occitane
L'Occitane en Provence is renowned as one of the top producers of body oils, known for its high-quality, environmentally conscious products. Founded in 1976 by Olivier Baussan, the company has expanded to over 3,000 stores in 90 countries, with a strong presence in the APAC region, which accounts for the highest number of stores and sales. In FY2024, L'Occitane achieved net sales of over 2.5 billion euros, with the L'Occitane en Provence brand generating 1.388 billion euros, representing 54.6% of the total net sales. The brand is celebrated for its iconic products like the Almond Shower Oil and Shea Hand Cream, which are formulated with natural ingredients and adhere to strict sustainability standards, such as aiming for 100% recyclable plastic bottles by 2025. L'Occitane's commitment to ethical sourcing, including purchasing shea butter directly from women's groups in Burkina Faso, further solidifies its reputation.
Herbivore Botanicals
Herbivore Botanicals is a renowned brand in the skincare industry, particularly celebrated for its natural, vegan, and cruelty-free body care products. Founded in 2011, the company has raised $15 million in funding and is based in Seattle, Washington. Their products, such as the Hot Coco Coconut Oil Body Scrub, are highly praised for their hydrating properties, utilizing key ingredients like virgin coconut oil and cocoa butter to provide rich hydration and gentle exfoliation. With a conversion rate of 2.50-3.00% and significant revenue growth of 57% over the past three months, Herbivore Botanicals stands out in the beauty and cosmetics market. Their commitment to using plant-based formulas and high-quality, food-grade ingredients makes them a favorite among consumers seeking ethical skincare solutions.
Aveda
Aveda is a pioneering brand in the body oil market, known for its commitment to environmental sustainability, organic and natural ingredients, and socially responsible practices. Founded in 1978 by Horst Rechelbacher, Aveda has been a leader in using botanical ingredients and has never tested its products on animals. The brand was the first to use 100% post-consumer PET in its packaging in 2002 and announced all its products were 100% vegan in January 2021. Aveda's products, such as its Clove shampoo and Cherry Almond Bark Conditioner, are formulated with up to 1,500 species of plants. The brand's strong ethical stance and high-quality products have made it a favorite among consumers. For more information about Aveda's range of natural and sustainable products, visit their official website.
Johnson's
Johnson & Johnson is a leading producer of baby oil, renowned for its high-quality and gentle products that cater to the sensitive skin of infants. The company's baby oil is a top choice among parents, with a strong presence in the global market, particularly in North America, where it accounts for nearly three-quarters of the regional sales. Johnson & Johnson's baby oil market share is significant, with the company expected to continue driving market growth through 2033. The brand's commitment to safety and quality has earned it a trusted position, with its products widely available in supermarkets, hypermarkets, and online retail channels. Johnson & Johnson's baby oil market is projected to grow at a CAGR of 4.30% from 2023 to 2033, contributing to the global market's expected value of USD 4,178.9 million by 2033. For more detailed information, you can visit their Johnson's Baby Oil product page.
La Mer
La Mer is renowned as one of the premier producers of luxury body oils, thanks to its iconic Miracle Broth, a sea kelp ferment developed by Dr. Max Huber over 12 years and 6,000 experiments. This broth, infused with previous batches to maintain its potency, is central to La Mer's products, including the Renewal Body Oil Balm, which provides deep hydration and a radiant glow. The brand's commitment to sustainability is evident in its hand-harvesting of kelp from the pristine waters off Vancouver Island. La Mer's products are celebrated for their long-lasting effects, with some users reporting a single jar of Creme de la Mer lasting an entire year. The Renewal Body Oil Balm, available in 6.7 fl oz, is formulated without parabens, phthalates, and sulphates, making it suitable for all skin types.
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