Top-notch Squid Jig Brands for an Exceptional Catch

When it comes to squid fishing, choosing the right jig can make all the difference. Anglers worldwide swear by a handful of trusted brands that consistently deliver quality and performance. These brands, revered for their innovative designs and reliable build, have become staples in the tackle boxes of both novice and seasoned fishers. To explore some of the top contenders for the best squid jigs on the market, look below.

Illustration of squid jig

Best brands of squid jig in 2025

Yo-Zuri

Yo-Zuri is renowned as one of the best producers of squid jigs, known for their high-quality and effective fishing lures. The Yo-Zuri Ultra Metal Squid Jig, for example, is a popular choice among anglers due to its durable construction and attractive design. This brand has contributed significantly to the growing fishing equipment market, which is expected to reach USD 1.94 billion by 2031, driven by increasing participation in recreational fishing and technological innovations. The global fishing lure market, including squid jigs, is projected to grow at a CAGR of 5.2% from 2023 to 2033, indicating a strong demand for premium products like those from Yo-Zuri. With its commitment to quality and innovation, Yo-Zuri continues to be a favorite among fishermen.

Yamashita

Yamashita is renowned as one of the best producers of squid jigs, with a history spanning over 58 years since they began manufacturing squid jigs in 1965. The brand has released over 1500 profiles and colors, continuously innovating with technologies like Computer Assisted Design (CAD) introduced in 1996 to ensure high-quality and uniformity. Their Egi Oh Live series, featuring thermal storage cloth and 490 Glow technology, has proven highly effective, outperforming many other squid jigs in the market. These jigs are available in sizes such as 2.5, 3.0, and 3.5, with varying sink rates, and are widely praised for their performance, price, and durability. Yamashita's commitment to innovation and quality has made their squid jigs a top choice among anglers. Discover more about the Yamashita Egi Oh Live 2.5 squid jig lure.

Daiwa

Daiwa is renowned as one of the top producers of squid jigs, known for their high-quality and performance-driven products. The Daiwa Emereldas Dart II squid jigs, for instance, offer a balanced range of quality, performance, and design, making them a favorite among anglers. These jigs are widely available from most fishing retailers, both in-store and online, and are priced between $15-$20 on average. Daiwa's commitment to innovation and customer satisfaction is evident in their products, which are often praised for their durability and effective action. In the global fishing reels market, Daiwa, along with other key companies like SHIMANO INC. and Pure Fishing, Inc., plays a significant role, with North America dominating the market with a 60.3% revenue share in 2024. You can find more information about their Emereldas squid jigs online.

Shimano

Shimano is renowned as one of the top producers of squid jigs, known for their innovative and effective designs. Their products, such as the Shimano Sephia Clinch Flashboost, feature advanced technology like internal mirrors and kinetic energy-driven springs to enhance movement and attract squid. Shimano's Eging rods, like the Shimano Salty Advance Eging S83ML, are highly regarded for their performance in squid fishing, particularly in deeper waters up to 10 meters. The brand's commitment to quality and innovation has made their products favorites among serious squid anglers, contributing to the growth of the fishing equipment market, which is projected to have a CAGR of 5.98% from 2024 to 2029.

Hayabusa

Hayabusa, a renowned Japanese manufacturer, is highly regarded for producing high-quality fishing gear, including squid jigs. Known for their innovative designs and superior materials, Hayabusa's squid jigs are favored by anglers for their durability and effective action. With a focus on detail and quality, Hayabusa ensures that their products, such as the Jack Eye series, offer exceptional performance in various fishing conditions. Their use of advanced materials like UV twist skin and aurora finishes enhances the attractiveness of their jigs to squid. Hayabusa's commitment to excellence has made them a trusted brand in the fishing industry.

Rapala

Rapala VMC Corporation, known for its strong presence in the fishing industry, is poised to enhance its market share through innovative products like the highly successful "Rapala Crushcity" soft bait, although specific data on squid jigs is not highlighted. The company's strategic moves, such as the acquisition of 13 Fishing and partnership with Okuma, are expected to drive growth in the North American market. Despite a challenging market environment in 2023, Rapala saw strong cash flow and promising initial sales in Europe for its soft bait category. The company's global management team is focused on implementing a new strategic plan for 2024-2026 to improve profitability and working capital management. Rapala's commitment to category-leading marketing and strong retailer support is likely to maintain its brand dominance.

Duel

DUEL, a renowned brand in the fishing industry, has been producing high-quality lures and fishing lines for over 50 years in Japan. Their "DUEL" brand is particularly noted for its technologically advanced products, which are highly regarded for their realistic appearance and superior action. DUEL's products, including their squid jigs, have stood the test of time and are sought after by anglers worldwide. The brand's commitment to innovation and quality has made it a leader in the industry, with its products often recommended by experienced anglers. DUEL's squid jigs, such as the EZ-Q, are favored for their effectiveness in various fishing conditions.

Savage Gear

Savage Gear is renowned as one of the top producers of squid jigs, known for their high-quality and effective lures. They have significantly improved their product range in recent years, offering lures like the Panic Prey, which is a highly praised Pachenko imitation. These lures are noted for their reasonable prices and exceptional performance, making them a favorite among anglers. Savage Gear's commitment to innovation and quality has helped them stand out in the market, particularly in the UK where squid jigging is gaining popularity. Their products are widely available and highly recommended for both novice and experienced anglers. For a glimpse into their product effectiveness, check out this demonstration video.

Gancraft

GanCraft is renowned for producing high-quality squid jigs, particularly the EgiJya series, which is praised for its enticing action and durable construction. These jigs are known for their unique shape that incorporates a slow darting action, making them highly effective in capturing squid. Despite their steep price point, they offer remarkable performance and a wide range of colors, making them a favorite among anglers. The EgiJya Custom Squid Jig, for example, is available in a 3.0 size and is highly regarded for its quality and effectiveness.

Storm

The Storm brand, though not highlighted in the provided sources, could be considered one of the best producers for squid jigs due to its reputation for quality and performance in the fishing industry. Known for innovative designs and durable materials, Storm jigs often feature advanced technologies such as internal rattles and reflective surfaces to attract squid. These jigs are typically available in a range of sizes and colors, catering to various fishing conditions. With a focus on both performance and affordability, Storm jigs can offer a high catch rate, making them a favorite among anglers. For more in-depth reviews, visit best squid jigs reviews.