Top Lure Brands: Catch More with the Best in the Biz!

Fishing enthusiasts know that having the right lure can make all the difference in a successful catch, but with so many brands on the market, choosing the best one can be daunting. Among the top contenders, certain brands have consistently stood out for their innovation, quality, and performance. These companies not only offer a diverse range of styles and sizes to cater to various fishing conditions and species, but they also receive high praise from both amateur and professional anglers alike. Eager to discover which brands are making waves in the angling community? Find our curated list of the best lure brands below.

Illustration of lures

Best brands of lures in 2025

Rapala

Rapala, a leading brand in the fishing tackle industry, is renowned for its innovative and high-quality lures. The company has experienced significant growth with the launch of its Rapala CrushCity soft plastic lures, contributing to a 5% increase in North American sales in the first half of 2024, or 6% in currency-neutral terms. Rapala remains the global market leader in hard-bodied lures and treble hooks through its VMC brand. Despite a trend shift favoring soft plastics over hard baits, Rapala's broad product portfolio and strong global presence help mitigate seasonal changes. The company's strategy focuses on innovation, modern product design, and sustainable fishing tackle products. For more details about their financial performance and strategic initiatives, visit their investor relations page.

Berkley

Berkley, a renowned brand in the fishing industry, is recognized for its high-quality fishing lures, contributing significantly to the global market. As part of the broader fishing lure market valued at US$ 3.96 billion in 2023 and projected to reach US$ 6.57 billion by 2033, Berkley's products, particularly its plastic fishing baits, hold a substantial share. Soft baits, a segment where Berkley excels, account for over 60% of the plastic bait market. Berkley's sales and revenue in the United States market have been steadily increasing, reflecting the brand's strong presence and customer trust. With advanced product descriptions and recent developments, Berkley continues to innovate and meet the growing demand for fishing lures.

Strike King

Strike King is a renowned brand in the sports fishing equipment market, particularly celebrated for its high-quality lures. With a presence in the market since its inception, Strike King has established itself as a trusted name among both recreational and professional anglers. The company's products, such as the Rage Cut-R-Worm, are known for their innovative designs and superior performance, featuring customized hi-grade plastic formulations and unique tail flicker rates. Although Strike King's annual revenue is less than $1 million, it maintains a strong competitive edge in the niche market of fishing lures. Its products are versatile and can be used in various fishing techniques, making them a favorite among anglers.

Zoom

The global fishing lure market, valued at US$ 3.96 billion in 2023, is projected to grow at a CAGR of 5.2% to reach US$ 6.57 billion by 2033. Key companies such as Rapala VMC Corporation, Shimano, and Pure Fishing Inc. are spearheading this growth through innovative products. The expansion of the market is fueled by a surging interest in recreational fishing, increasing disposable income, and the integration of advanced technologies in fishing lures. Notably, China and India are emerging as highly lucrative markets, with China's market anticipated to expand at a CAGR of 3.9% over the next decade. As of now, the leading sales channel for fishing lures is fishing supply stores. For a comprehensive analysis on the global fishing lure market, visit the complete report by Fact.MR.

KVD

Kevin VanDam, often referred to as KVD, is a legendary figure in professional bass fishing, and his brand is synonymous with high-quality lures. Through his collaboration with Strike King, KVD has designed and helped introduce hundreds of lure models, including the popular Series 5 and 5XD crankbaits, which have significantly enhanced the fish-catching ability of modern lures. His involvement in rapid prototype designing has ensured that the lures are made with better materials and color patterns, making them more effective than their older counterparts. KVD's lures have contributed to his impressive tournament record, including 25 BASS wins and 121 top-10 finishes in over 320 BASS events, with a top-10 finish rate of 35%. His commitment to innovation and quality has made KVD's lures a staple for many bass fishermen. You can find more about KVD and his collaboration with Strike King on their official website.

Yo-Zuri

Yo-Zuri is a renowned brand in the fishing industry, having produced high-quality fishing lures, lines, and leaders for over 50 years in Japan. Known for their technologically advanced products, Yo-Zuri has become one of the top-rated brands of hard-baits globally, standing out for their realistic designs and effective actions. Their products, such as the Hydro Monster Shot and Mag Speed, are highly sought after for their performance in various fishing scenarios, including offshore tuna fishing. Yo-Zuri's innovative Hybrid Fishing Line, which molecularly bonds nylon and fluorocarbon, offers a unique blend of sensitivity, abrasion resistance, and manageability. This commitment to quality has solidified Yo-Zuri's position as a leader in the artificial fishing lures market.

Megabass

Megabass, a renowned innovator in premium fishing tackle, is enhancing its presence in the U.S. market through its new subsidiary, Megabass of America, Inc., led by CEO Yuki Ito and VP Yuskei Murayama. Known for its high-quality lures, rods, and reels, Megabass is committed to innovation, quality, and attention to detail, reflecting its rich tradition of handicraft. The company is tailoring its products to meet the specific demands of American waters, with a focus on increased marketing efforts and product development. This strategy aims to make Megabass products more readily available to U.S. anglers, contributing to the growing fishing lure market, which is expected to reach a valuation of $6.57 billion by 2033 with a CAGR of 5.2%. For more information on Megabass's strides in the U.S. market, visit their official website.

Daiwa

Daiwa, a renowned brand in the fishing industry, is recognized for its high-quality fishing lures, contributing significantly to the market's growth. The global fishing lures market, valued at $3.96 billion in 2023, is expected to reach $6.57 billion by 2033, with a CAGR of 5.2%, and Daiwa is one of the key players driving this expansion. Daiwa's innovative products, such as those under its Globeride subsidiary, cater to both freshwater and saltwater fishing needs, appealing to a broad range of anglers. The brand's commitment to advanced technology and sustainable fishing practices aligns with the increasing demand for artificial baits and recreational fishing activities. As a top company in the market, Daiwa continues to innovate and expand its product line to meet the growing consumer demand.

Lucky Craft

Lucky Craft, a renowned brand in the fishing lure industry, is celebrated for its high-quality and innovative products. The global fishing lure market, which includes brands like Lucky Craft, is projected to grow from $3.96 billion in 2023 to $6.57 billion by 2033, with a CAGR of 5.2%. Lucky Craft's products, such as their popular crankbaits and jigs, are favored by anglers worldwide, contributing to the market's robust growth. The increasing interest in recreational fishing and the adoption of advanced technologies in fishing lures are key drivers of this market expansion. In the United States, where bass fishing is particularly popular, brands like Lucky Craft are expected to see significant demand. For more information about their innovative products, visit Lucky Craft's official website.

Z-Man

Z-Man is renowned as one of the top producers of fishing lures, particularly celebrated for their innovative and durable products. Their lures, such as the Prawn StarZ, have garnered significant attention for their lifelike appearance and exceptional durability thanks to the Elaztech material. These lures have been praised for their effectiveness in both freshwater and saltwater fishing, with notable successes at events like the ICAST show where they won Best in Category awards. The fishing lures market, which includes brands like Z-Man, is expected to grow at a CAGR of 7.07% from 2023 to 2030. Z-Man's products are highly recommended by anglers for their performance and versatility. For more information, check out their selection of Z-Man fishing lures.