Top Fishing Lure Brands: Reel in Success with These Picks

Fishing enthusiasts understand that the right lure can make all the difference between a day full of catches and returning home empty-handed. With countless brands available, selecting the best fishing lures can be daunting, but some consistently stand out for their quality, innovation, and fish-attracting capabilities. Several renowned brands have gained the trust of anglers worldwide, offering diverse options that cater to different types of fishing environments and target species. To explore the top contenders in the world of fishing lures and find the perfect match for your next fishing adventure, read on below.

Illustration of fishing lures

Best brands of fishing lures in 2025

Rapala

Rapala, a flagship brand of Rapala VMC Corporation, is renowned as one of the best producers of fishing lures globally. The brand's stability and high brand integrity have ensured consistent profitability despite market fluctuations. In 2024, Rapala's sales in North America, which accounts for approximately 50% of the company's sales, increased by 5% (or 6% in currency-neutral terms) largely due to the successful launch of the Rapala CrushCity soft plastic lures. The company's strong market position in North America and its extensive distribution network further solidify its leadership in the fishing industry. Rapala's products, including the iconic Original Floater, are manufactured in key facilities such as Vaaksy, Finland.

Berkley

Berkley, a renowned brand under Pure Fishing, is esteemed for its innovative and scientifically engineered fishing lures, such as the PowerBait and Gulp series, which have been perfected over 30 years to enhance scent dispersion and attract more fish. Berkley's products are designed to meet the diverse needs of anglers, offering a comprehensive range of baits, lines, and accessories. The company has recently introduced new lures optimized for Forward Facing Sonar technology, such as the KREJ and PowerSwitch, showcasing its commitment to cutting-edge design. With a strong presence in the market, Berkley's ecommerce platform generates significant revenue, though it lags behind some competitors in terms of transactions and sessions. Berkley's products are trusted for their durability and effectiveness, making them a favorite among anglers. Discover more about their innovative offerings on the Berkley official website.

Strike King

Strike King is a renowned brand in the fishing industry, known for its innovative and high-quality fishing lures. Founded in 1964 by Bill McEwen, the company has grown significantly, with notable milestones such as the introduction of the Prop Scout and Spin Scout in 1976 and the addition of polarized sunglasses in 1984. Strike King was acquired by Lew's Holdings Corporation, a portfolio company of Peak Rock Capital, in 2017, further enhancing its product lines and market presence. The brand is celebrated for its diverse range of lures, including wire baits, hard and soft plastic lures, and terminal tackle, which are designed to provide exceptional performance and durability. With a strong focus on product innovation and customer service, Strike King continues to be a leading supplier in the fishing accessories market.

Megabass

Megabass, founded in Japan in 1986 by Yuki Ito, is renowned for producing high-quality, innovative fishing lures that combine traditional handicraft with modern technological innovation. The company's products, such as the DESTROYER P5 FMJ and BMG, are designed to outperform and inspire, with each lure based on a hand-carved original by Yuki Ito. Megabass of America, a new subsidiary, aims to enhance US distribution and tailor products to the specific demands of American waters, promising increased availability and cost savings for anglers and retail stores. The global fishing lure market, in which Megabass is a key player, is expected to grow from $3.96 billion in 2023 to $6.57 billion by 2033, with a CAGR of 5.2%. This growth underscores the increasing demand for premium fishing gear like Megabass products.

Yamamoto

Yamamoto Baits is renowned as one of the top producers of high-quality fishing lures, particularly known for their soft-plastic baits. Founded by Gary Yamamoto in 1983, the company has built a reputation for its meticulous inspection process, where every bait is hand-inspected to ensure the highest standards. Each year, Yamamoto Baits ships approximately 2.5 million baits worldwide, reflecting their global popularity. Their innovative products, such as the Yamatanuki, have set trends in the industry, especially with the introduction of heavy soft plastic lures. The brand's commitment to quality and innovation has made it a favorite among anglers. For more information about the company and its history, visit this detailed overview of Yamamoto Baits.

Storm

Storm is a renowned brand in the fishing lure market, known for its high-quality and innovative products. Their lures, such as the Storm Original Wiggle Wart Crankbaits and Storm Arashi Vibe Lipless Crankbait, feature advanced technologies like MadFlash holographics and 3-D holographic eyes, making them highly effective. Storm lures are equipped with premium VMC hooks, ensuring durability and reliability. The global fishing lure market, which includes Storm products, is expected to grow at a CAGR of 5.2% from 2023 to 2033, reaching a valuation of $6.57 billion by 2033. With a wide range of products, Storm caters to various fishing conditions and preferences.

Zoom

Zoom is not a producer of fishing lures; it is a leading provider of video conferencing and communication services. Zoom experienced a 1,900% increase in daily active users in the early months of 2020 and is projected to generate $4.527 billion in revenue in 2024, with 71% of this revenue coming from the Americas. Zoom's market value peaked at $139 billion in October 2020 and has since adjusted to around $20 billion. The company has also seen significant growth in its Zoom Phone service, with paid seats increasing from 4 million in 2022 to 7 million in 2023. However, Zoom does not participate in the fishing lure market.

Z-Man

Z-Man Fishing Products is a leading manufacturer of innovative fishing lures, renowned for its groundbreaking ElaZtech(r) softbaits introduced in 2005, which offer superior softness, buoyancy, and durability. The company's ChatterBait(r) bladed jig, invented by Ron Davis and popularized after Bryan Thrift's 2006 FLW tournament win, has been a game-changer in the industry. Z-Man's products are distributed in over 50 countries worldwide and have seen double-digit growth, with the company recently expanding its facility by over 40% to enhance distribution and production. Their commitment to innovation and quality has earned them a strong global presence and admiration from anglers. Z-Man continues to collaborate with top anglers to develop cutting-edge fishing tackle.

Yo-Zuri

Yo-Zuri is a renowned brand in the fishing industry, celebrated for its high-quality fishing lures, lines, and leaders, boasting over 50 years of experience in Japan. Known for their technologically advanced and realistic-looking lures, Yo-Zuri has become a top-rated brand in the hard-bait market globally. Their products, such as the 3DB Twitch Bait and 3DR-X Crankbaits, feature patented 3D internal prism scale finishes and are designed to attract fish with their precise actions and durable construction. With a strong presence at events like iCast 2022, Yo-Zuri continues to innovate and lead the market. The global fishing lure market, which includes brands like Yo-Zuri, is expected to grow at a CAGR of 5.2% from 2023 to 2033.

Lucky Craft

Lucky Craft is renowned as one of the best producers of fishing lures, particularly known for their high-quality hard plastic baits. The company, based in a small town near a pure flowing river in Japan, emphasizes extensive research and development to create lures that are both effective for anglers and respectful to the fish. Since its introduction to the North American market about five or six years ago, Lucky Craft has expanded its product line to include over 70 models of injection-molded hard plastic baits. Their lures, such as the Sammy, Pointer, and Flash Minnow series, are highly regarded for their durability and fish-catching capabilities. With a focus on innovation and quality, Lucky Craft continues to be a favorite among professional and recreational anglers. To learn more about their popular lures, visit the BassDozer's coverage on Lucky Craft.