Top Lure Brands: Catch Co. Magic!

When it comes to selecting the best fishing lures, choosing the right brand can make all the difference in your angling success. Top brands are renowned for their innovative designs, quality materials, and the ability to mimic natural prey, thereby attracting fish effectively. Whether you’re a seasoned angler or a beginner, using equipment from reputable brands can enhance your fishing experience and increase your chances of making a good catch. To uncover which brands stand out in the world of fishing lures, explore the detailed list below.

Illustration of lure

Best brands of lure in 2025

Rapala

Rapala, a flagship brand of Rapala VMC Corporation, is renowned as the world's leading producer of fishing lures, with a strong market position particularly in North America, where it dominates the hard-bodied lure segment. The brand has seen significant growth with the launch of Rapala CrushCity soft plastic lures, which contributed to a 5% sales increase in North America in the first half of 2024. Rapala's products are known for their meticulous precision, ensuring they perform perfectly right out of the box, a standard set by founder Lauri Rapala since 1936. The brand's success is further enhanced by its strategic acquisitions, such as VMC hooks and the 13 Fishing brand, which have synergistically boosted sales across various categories. With a global distribution network and a presence in key markets, Rapala continues to outperform expectations and gain market share. For more details on their fishing lures, visit Rapala's official website.

Shimano

Shimano, a renowned brand in the fishing industry, has consistently demonstrated its prowess as a leading producer of high-quality fishing gear, including lures. In 2021, Shimano broke revenue and earnings records, with company-wide sales reaching 546.5 billion yen ($4.7 billion USD), a 44.6% increase from 2020, highlighting the brand's strong market presence. The fishing division alone accounts for 19% of Shimano's business, showcasing the brand's significant impact in the fishing sector. Shimano's innovative products and technological advancements have driven its growth, making it a preferred choice among anglers. With a long history of excellence, Shimano continues to set industry standards.

Berkley

Berkley, founded by Berkley Bedell in 1937, is a leading brand in the fishing industry, renowned for its innovative and scientifically tested lures. The company's breakthrough products, such as PowerBait Trout Dough invented in 1987, have revolutionized the market by increasing strike-to-hookup ratios. Berkley conducts thousands of experiments to design lures that appeal to every sense of fish, including sight, sound, smell, and taste. With a global presence in over 70 countries, Berkley is the world leader in the production of soft lures, catering to a vast audience of anglers. For more information, visit the Berkley official website.

Strike King

Strike King is a renowned brand in the fishing industry, celebrated for its high-quality and performance-driven lures. With a focus on innovation and excellence, Strike King has developed a range of products, including the popular KVD Perfect Plastics and THUNDER CRICKET lures, which have garnered significant attention from anglers. Despite its annual revenues being less than $1 million, the company maintains a strong presence with a dedicated team of fewer than 10 employees. Strike King's commitment to quality is evident in its collaborations with professional anglers and the continuous development of new baits tailored to various fishing conditions. The brand's reputation is built on the performance and reliability of its lures, making it a favorite among fishing enthusiasts. For more about their high-quality lures, visit the official Strike King website.

Megabass

Megabass, a renowned innovator in premium fishing tackle, is enhancing its presence in the U.S. market through its new subsidiary, Megabass of America, Inc., led by CEO Yuki Ito and Vice President Yuskei Murayama. Known for its high-quality hard baits, Megabass lures are trusted for their realistic designs, durable materials, and versatile options, making them a gold standard in the industry. The company is expanding its distribution to better serve U.S. anglers, with a focus on tailoring products to American waters and increasing marketing efforts. This strategy aims to make Megabass products more accessible, with cost savings shared through new MSRP's and sales policies. The global fishing lure market, valued at $3.96 billion in 2023, is expected to grow to $6.57 billion by 2033, with Megabass poised to capitalize on this growth. Explore more about their offerings at FishUSA.

Daiwa

Daiwa, a renowned brand in the fishing industry, is esteemed for its high-quality lures, which are developed with Japanese ingenuity. The company's lure assortment includes popular freshwater baits like the TD Minnow, SC Shad, and Dr. Minnow Jerkbaits, as well as saltwater favorites such as the FK Jig and Salt Pro Minnow. Daiwa has also expanded its product line through an exclusive distribution agreement with Ever Green, introducing successful lures like the LOUDBUZZ and Gizmo. The fishing lures market, in which Daiwa is a key player, is projected to grow at a CAGR of 5.3% to reach USD 5.09 billion by 2032. For more details on this development, visit Daiwa's expanded marketing relationship with Ever Green.

Yo-Zuri

Yo-Zuri is a renowned brand in the fishing industry, celebrated for producing high-quality fishing lures, lines, and leaders for over 50 years. Known for their innovative designs and exceptional craftsmanship, Yo-Zuri lures are trusted by both professional and recreational anglers worldwide. These lures are meticulously crafted to provide optimal movement and attraction, increasing the chances of a successful catch. Yo-Zuri's products have stood the test of time and continue to be highly sought after, making them one of the top-rated brands of hard-baits globally. Their commitment to quality and technological advancements has solidified their position in the market.

Zoom

Zoom Bait Company is a renowned leader in the production of soft plastic lures, having risen from humble beginnings in 1977 to become a global powerhouse with a 40,000 square foot facility and over 100 full-time employees. Known for its innovative and versatile products, Zoom has recently introduced new bait variations such as the Magnum Ultra-Vibe Speed Craw, Mag U-Tale, and Midsize Brush Hog, catering to diverse fishing needs. These new releases reflect the company's commitment to meeting angler demands and adapting to evolving fishing environments. With over 400 distinct color patterns and a wide range of lure styles, Zoom continues to dominate the market. The global fishing lure market, valued at $3.96 billion in 2023, is expected to grow at a 5.2% CAGR to reach $6.57 billion by 2033, with Zoom being a significant contributor to this growth.

Z-Man

Z-Man Fishing Products stands out as a pioneering brand in the fishing lure industry, renowned for its innovative ElaZtech softbaits that offer superior softness, buoyancy, and durability. Introduced in 2005, ElaZtech baits are 100% non-toxic and have set records, such as catching 255 fish on a single TRD TicklerZ™. Z-Man's collaboration with Ron Davis led to the acquisition of ChatterBait patents, further enhancing their product line. Distributed in over 50 countries, Z-Man's products have garnered multiple awards, including Best New Freshwater Hard Lure and Best New Saltwater Soft Lure at the ICAST trade show. Their commitment to innovation has made Z-Man a favorite among anglers globally.

Lucky Craft

Lucky Craft is a renowned brand in the fishing industry, specializing in high-quality fishing lures, including hard baits, soft baits, jigs, and spinnerbaits, designed for both freshwater and saltwater fishing. Known for its innovative lure designs and use of premium materials, Lucky Craft's products are handcrafted by skilled artisans in Japan and rigorously tested to ensure top performance and durability. The brand's commitment to quality has made it a favorite among anglers, contributing to the growth of the global fishing bait market, which is expected to reach USD 990.43 million by 2030 with a CAGR of 5.07%. Lucky Craft's products are available in various colors and models, such as the LC 1.0 DRS Squarebill Crankbaits and the Gunfish series, catering to diverse fishing needs.