Top Kajal Brands for Intense Eyes That Wow!

When it comes to enhancing the beauty of your eyes, choosing the right kajal brand is crucial. With numerous options available in the market, finding the best one that suits your needs can be overwhelming. We've done the research and compiled a list of top kajal brands known for their quality, intense pigmentation, and long-lasting wear. Explore our comprehensive guide below to discover which brands have made the cut for the best kajal in the industry.

Illustration of kajal

Best brands of kajal in 2025

Maybelline

Maybelline, a leading global brand in the cosmetics industry, is renowned for its high-quality makeup products, including kajal, which is a favorite among consumers. With a brand awareness of 79% in the United States and 25% of cosmetics users preferring Maybelline, the brand has established a strong presence. Founded in 1915, Maybelline has a long history of innovation, such as introducing the first modern eye cosmetic, Maybelline Cake Mascara, in 1917. The brand's marketing strategies, including digital campaigns and user-generated content, have helped maintain its popularity, especially among younger generations like Gen Z, where a campaign led to an 80% increase in sales for the Super Stay franchise. Maybelline's products are available in 129 countries, making it a widely recognized and trusted name in the beauty industry.

L'Oréal Paris

L'Oreal Paris is a leading brand in the cosmetics industry, particularly renowned for its high-quality kajal products. The L'Oreal Paris Kajal Magique, for instance, is a smudge-proof and water-proof kajal that lasts up to 12 hours, enriched with mineral pigments, cocoa butter, and vitamins C and E. In India, kajal has driven significant sales growth for L'Oreal, with the brand experiencing a five-fold increase in sales over two years due to the popularity of its kajal products. Despite representing only 5-7% of the total eye care segment, kajal has become a star item for L'Oreal and other brands like Lakme and Colorbar. With its robust growth, kajal is now outselling lipstick by volume for companies like L'Oreal and Colorbar.

Lakmé

Lakme, a leading cosmetic brand in India, is renowned for its high-quality kajal products, which have seen significant growth in the Indian market. Kajal, a key item in Lakme's product portfolio, has become a star item in the cosmetic industry, with kajal sales driving a substantial portion of the color cosmetics market, which is valued at Rs 2,500-crore. Despite representing only 5-7% of the total eyecare segment, kajal products are experiencing robust growth, outpacing lipstick sales in volume for companies like L'Oreal and Colorbar. Lakme's kajal products are widely available through its extensive distribution network, including over 1,200 sales outlets and 110 beauty salons across India. This widespread availability and the brand's focus on affordability have contributed to its popularity. For more insights into Lakme's marketing strategies, check their marketing mix here.

MAC Cosmetics

MAC Cosmetics, although facing current challenges, has historically been a prominent brand in the beauty industry, known for its diverse and inclusive product range. However, it is not specifically renowned for kajal, as its portfolio is more broadly focused on various makeup products. MAC Cosmetics has a brand awareness of 52% among beauty and health online shop users in the United States, with 13% of these users actually using the brand. Despite its strong brand recognition, MAC is currently experiencing declining sales and is restructuring to stay relevant in a rapidly changing market. The brand has achieved significant success in other areas, such as a 17.2X ROI through innovative customer engagement strategies.

Revlon

Revlon is a leading cosmetics brand, particularly noted for its high-quality eye makeup products, including kajal. In 2023, Revlon was among the top cosmetics and makeup brands in the US, with an impressive 80% brand awareness. The brand offers a variety of eye makeup products, such as the ColorStay 2 in 1 Angled Kajal(tm) Eyeliner, which is designed for precise application and features a waterproof formula and a smudge brush for a smoky look. This product is ophthalmologist-tested and available in four sultry shades, making it a popular choice for those seeking durable and versatile eye makeup. With its wide range of products, Revlon continues to be a favorite among consumers.

Colorbar

Colorbar Cosmetics has emerged as a significant player in the Indian cosmetics market, particularly in the kajal segment, with its products outselling lipstick by volume. The brand has seen robust growth, driven by its kajal offerings, which now represent a notable portion of the Rs 2,500-crore Indian color cosmetics market. By 2014, Colorbar had become the fifth largest brand in the sector, with a market share close to five percent, following its successful repositioning from a mass to a "masstige" brand. Colorbar's kajal products have been well-received, with the brand launching over a dozen shades in recent years. This strategic move has helped Colorbar tap into the evolving Indian beauty consumer market, where kajal has become a staple.

Bobbi Brown

Bobbi Brown is renowned as one of the best producers of kajal and kohl eyeliners, known for their highly pigmented and long-lasting formulas. The brand, founded by makeup artist Bobbi Brown in 1991, has a significant presence in the cosmetics market, with 13% of UK cosmetics users utilizing their products and a brand awareness of 69% in the UK. Their 24 Hour Waterproof Kajal Liner is particularly praised for its 24-hour non-fading, non-smudging, and non-flaking wear. The brand's commitment to quality and innovation has made it a favorite among users, with 9% of UK cosmetics users likely to use Bobbi Brown again. Bobbi Brown's products are also ophthalmologist-tested, ensuring safety for use on the waterline.

NYX Professional Makeup

NYX Professional Makeup is renowned as one of the top producers of high-quality kajal and eyeliners, with a brand awareness of 58% among cosmetics and make-up users in the United States. The brand's Epic Ink Eye Liner, for instance, has received a score of 89/100 for its ease of use and long-lasting performance. Founded in 1999, NYX has established itself as a leader in the global color cosmetics industry, with an annual revenue of $496.7 million. The brand is popular among 18% of U.S. cosmetics users, and its products are available in over 70 countries. NYX's commitment to quality and affordability has made it a favorite among beauty enthusiasts and professionals alike.

Faces Canada

Faces Canada is renowned as one of the best producers of kajal, offering high-quality, long-lasting products. Their Ultime Pro Twist Eye Kajal Liner is water-resistant, smudge-proof, and fade-proof, ensuring 24-hour coverage. This product features a unique blend of Carnauba Wax and ultra-soft polymers for a smooth texture. Faces Canada's kajal products, such as the Fresh Eyes Kajal, are also enriched with natural ingredients like rose extract, making them suitable for sensitive eyes and clinically tested for safety. With a wide range of beauty and skincare products, Faces Canada has established itself as a trusted brand in the cosmetics industry.

Chambor

Chambor, a renowned brand in the cosmetics industry, has established itself as a leading producer of kajal, a traditional and highly popular eye makeup product. In India, kajal has seen robust growth, with brands like Chambor contributing significantly to this trend; for instance, kajal sales have outpaced lipstick sales in volume for companies like L'Oreal and Colorbar. Chambor's Dazzle Kajals are particularly noted for their quality and performance, catering to the evolving beauty preferences of Indian consumers who are increasingly experimenting with various shades and products. The global eyeliner market, which includes kajal, is expected to grow at a CAGR of 4.4% from 2024 to 2030, indicating a strong future for brands like Chambor. With a wide range of shades and innovative formulations, Chambor continues to be a favorite among makeup enthusiasts.