Top Picks for Refreshingly Effective Natural Deodorant Brands

In recent years, there has been a growing interest in natural deodorants as consumers become more conscious of the ingredients they apply to their skin. Many brands have emerged, offering a variety of options that are not only effective but also made with natural and safe ingredients. From refreshing herbal scents to unscented formulations perfect for sensitive skin, these products cater to a wide range of preferences and needs. Curious to discover which brands have made the cut for the best natural deodorants? Read on to find out more.

Illustration of natural deodorant

Best brands of natural deodorant in 2025

Native

Native is one of the leading brands in the natural deodorant market, known for its effective, aluminum-free formulas and commitment to sustainability. Founded in 2015, Native has established a strong online presence and direct-to-consumer sales model, with an estimated revenue of $50 million in 2021. The brand uses naturally derived ingredients like baking soda, coconut oil, and shea butter, and offers a range of scents and sensitive skin formulations. Native's products are cruelty-free, eco-friendly, and free from harmful chemicals such as parabens and phthalates. The brand is accessible through major retailers like Target and Walmart, and has thousands of five-star reviews across various platforms.

Schmidt's

Schmidt's Naturals is a leading brand in the natural deodorant market, known for its plant-based and mineral-based formulations that offer 48-hour odor protection without aluminum salts, artificial fragrance, parabens, and phthalates. Founded in 2010 in Portland, Oregon, Schmidt's experienced significant growth, with sales leaping 300% year-over-year and outselling competitors like Dove and Secret two-to-one in Target stores by 2017. The brand has expanded its product line to include toothpaste, body wash, and sensitive skin formulas, emphasizing transparency and sustainability. Schmidt's products are widely available in major retail chains such as Target, Walmart, and Whole Foods, and the brand has received strong consumer feedback with over 20,000 5-star reviews. The company's success led to its acquisition by Unilever in December 2017, enabling it to scale globally.

Lavanila

Lavanila is a renowned brand in the natural deodorant market, known for its effective, luxurious, and healthy personal care products. Founded in 2007 and headquartered in New York City, Lavanila generates an estimated $20 million in revenue and employs around 50 people. Their deodorants are free from aluminum, parabens, and baking soda, making them ideal for sensitive skin. Lavanila's products offer up to 24 hours of odor protection and are praised for their powder-dry finish and pleasant fragrances. The brand is part of a growing organic deodorants market expected to reach USD 448.58 million by 2032, growing at a CAGR of 16.84% from 2024 to 2032. For more information, you can explore Lavanila's aluminum-free natural deodorant on their product page.

Kopari

Kopari is a leading brand in the natural deodorant market, known for its coconut-based, chemical-free products that have gained significant traction. The brand's aluminum-free deodorant has been ranked among Amazon's Best Sellers for over a year, highlighting its popularity. Kopari's personal care category, including deodorants, has been its fastest-growing segment, with the brand backed by notable investors like Karlie Kloss, Mila Kunis, and Ashton Kutcher. The brand's commitment to natural ingredients and health benefits has resonated well with consumers, contributing to its growth in the market. Kopari's products are available on various platforms, including KopariBeauty.com, Sephora.com, and Ulta.com.

Ursa Major

Ursa Major is a leading brand in the natural deodorant market, known for its effective and chemical-free products. Their deodorants are made without aluminum, petrochemicals, SLS, SLES, parabens, synthetic fragrances, or other harmful ingredients, ensuring a healthy and natural approach to odor control. Ursa Major's products, such as the Hoppin' Fresh and Forest Fix deodorants, have won several awards, including "Best Natural Deodorant" by New York Magazine and The Manual. The brand is certified cruelty-free by Leaping Bunny and offers baking soda-free and vegan-friendly options, catering to sensitive skin and various consumer preferences. With a strong presence in the global natural deodorant market, Ursa Major contributes to the sector's growth, which is estimated to reach USD 162 million by 2031, growing at a CAGR of 8% from 2024 to 2031. For more details on their range of natural deodorants, visit their website.

Each & Every

Each & Every is a notable brand in the natural deodorant market, known for its commitment to using only the cleanest and simplest all-natural ingredients. Their products are free from aluminum, talc, parabens, and other synthetic chemicals, aligning with the growing consumer preference for organic and natural personal care products, which has seen an increase of 2 percentage points in usage since recent reports. The brand's focus on sustainability, such as using post-consumer recycled plastic in their packaging, resonates with consumers who prioritize environmental responsibility. Each & Every's deodorants are also praised for their effective odor control and gentle skin care, making them a favorite among those seeking natural alternatives. As the global deodorant market is projected to grow at a CAGR of 5.76% from 2024 to 2032, brands like Each & Every are well-positioned to capitalize on this trend. For more information, visit their website: Each & Every.

Meow Meow Tweet

Meow Meow Tweet is a pioneering brand in the natural deodorant market, founded in 2009 by Jeff Kurosaki and Tara Pelletier. Known for its innovative, 100% backyard compostable deodorant sticks and lip balms, the company is a Certified B Corporation with an impressive B Impact score of 92.2. Meow Meow Tweet's products are Leaping Bunny Certified, palm-oil free, and designed to minimize plastic consumption, aligning with the growing demand for natural and organic deodorants, a market expected to grow at a compound annual growth rate of 8.4% from 2023 to 2030. The brand's commitment to sustainability and quality has earned it features in prominent publications like National Geographic, BBC, and Vogue. With a focus on natural ingredients and circular systems of reuse, Meow Meow Tweet stands out as a leader in clean beauty. For more information, visit their official website.

Primally Pure

Primally Pure is a standout brand in the natural deodorant market, known for its effective and non-toxic products made from 100% natural and organic ingredients. Founded by Bethany McDaniel, the brand has gained a loyal following since its inception, with customers praising its deodorants for their ability to combat odor without causing irritation, thanks to a carefully balanced formula that includes a small amount of baking soda. Primally Pure deodorants are free from aluminum, parabens, fragrance, triclosan, and other artificial ingredients, making them safe for sensitive skin. The brand offers eight different scents, each providing unique benefits for the skin, and is committed to sustainable sourcing and ethical processing. With a satisfaction guarantee and handcrafted products made in the USA, Primally Pure has become a trusted name in the clean beauty movement.

Tom's of Maine

Tom's of Maine is a renowned brand in the natural personal care industry, celebrated for its commitment to producing high-quality, effective, and eco-friendly products. With over 50 years of experience, the company has been a pioneer in creating natural deodorants and antiperspirants that are free from dyes, parabens, baking soda, and artificial fragrances. Their new deodorant line, launched in 2024, offers 11 scents and is made with naturally sourced and derived moisture-locking ingredients, all packaged in 100% recycled plastic containers. As a Certified B Corporation, Tom's of Maine donates 10% of its profits to nonprofits and encourages employees to volunteer 5% of their paid time. The brand's products are cruelty-free, vegan, kosher, halal-certified, and gluten-free, making them a trusted choice for consumers seeking natural and safe personal care solutions.

Crystal Deodorant

Crystal Deodorant is a pioneering brand in the natural deodorant market, known for its products made from mineral salts that eliminate odor-causing bacteria without using parabens, aluminum chlorohydrate, or other chemicals. With a brand awareness of 29% among deodorant users in the United States as of 2022, Crystal Deodorant has established itself as a trusted name, particularly among those seeking hypoallergenic and fragrance-free options. The brand, founded in 1984 and headquartered in Burlingame, California, boasts an estimated revenue of $50 million in 2021 and employs around 200 people. Crystal Deodorant is used by 8% of U.S. deodorant users, with 75% of these users showing loyalty to the brand. Its commitment to organic and sustainable products aligns with the growing consumer preference for natural personal care.