Top Baby Kajal Brands for Safe and Gentle Application

In recent years, the use of kajal for babies has become quite popular, with many parents seeking safe and natural options for their infants. The market has responded with a variety of brands that promise the gentlest and purest formulations for delicate baby skin. From traditional favorites that use age-old recipes to modern brands incorporating the latest in gentle botanical ingredients, there's a diverse range of products to explore. Below, we have compiled a list of some of the best brands for baby kajal, ensuring both safety and quality for your little one.

Illustration of baby kajal

Best brands of baby kajal in 2025

Himalaya Herbals

Himalaya Herbals is a renowned brand in the baby care industry, particularly noted for its plant-based and Ayurvedic products. As part of the Himalaya Wellness Company, it offers a wide range of baby care items, including skin care, hair care, and other personal care products. The global plant-based baby care products market, in which Himalaya Herbals is a key player, was valued at $24.523 billion in 2021 and is expected to reach $80.175 billion by 2031, growing at a CAGR of 12.9%. Himalaya Herbals' products are sold in 106 countries, reflecting the brand's global reach and consumer trust. The company's focus on natural and organic ingredients aligns with the increasing demand for clean-label attributes in baby care products. To learn more about their offerings, visit the Himalaya Wellness website.

SebaMed

Sebamed, a renowned German brand, is not specifically known for producing baby kajal, but it is highly regarded for its skincare solutions, particularly for sensitive skin. Sebamed products are formulated to the same pH as healthy skin, making them ideal for infants and toddlers. In India, Sebamed is popular for its baby care products such as Baby Wash, Cream, Lotion, and Massage Oil, all of which are clinically and dermatologically tested. You can explore their range of products on their official website.

Biotique

Biotique is renowned as one of the best producers of organic kajal, particularly notable for its Magikajal product, which is part of its traditional Ayurvedic line. This kajal is infused with pure sesame oil, sweet almond oil, and the essence of berberis, aristata, Indian gooseberry, and eclipta alba, enhancing vision and strengthening eyelashes. It is free from chemicals, ensuring it moisturizes and hydrates the eyes while protecting them from sun damage. Available at an affordable price of around Rs 135, Biotique's Magikajal is a popular choice among consumers seeking natural and effective eye care products. With its commitment to using natural ingredients, Biotique has established itself as a trusted brand in the Ayurvedic beauty segment.

Mamaearth

Mamaearth, founded by Varun and Ghazal Alagh in 2016, has emerged as a leading brand in India for baby care products, including baby kajal, known for its toxin-free and natural ingredients. The company, which is Asia's first to receive America's Made Safe certificate, has expanded its product line to include skincare, haircare, and cosmetics, serving over 1.5 million customers across 500 cities. With a strong digital presence, 90% of Mamaearth's promotions are done on digital platforms, contributing to its significant growth, including a revenue of Rs 461 crore in FY21, a 4x increase from FY20. Mamaearth's products are available through its website, Amazon, Flipkart, and other e-commerce platforms, with 70% of sales coming from direct-to-consumer channels. The brand's commitment to organic and toxin-free products has resonated well with health-conscious parents.

Lotus Herbals

Lotus Herbals, founded in 1993 by H.J. Kamal Passi, is a renowned brand in India's cosmetics industry, particularly noted for its natural and herbal formulations. The company is known for its wide range of skincare, haircare, suncare, and makeup products, including baby kajal, which are 100% vegetarian, cruelty-free, and 97% natural. Lotus Herbals' products are designed to protect, heal, and enhance the skin, leveraging traditional Ayurvedic knowledge and modern technology. The brand has seen substantial growth, with an operating revenue of over INR 500 crore and a strong presence in the premium derma beauty segment, which is projected to grow at a CAGR of 10.2% from 2021 to 2023. Lotus Herbals' commitment to innovation and natural ingredients makes it a trusted choice for consumers seeking high-quality, non-toxic beauty products. For more details about their offerings, visit Lotus Herbals' official website.

Forest Essentials

Forest Essentials is renowned for its high-quality, ayurvedic baby kajal products, such as the Gulaab Khaas Kajal and Nayan Anjan Baby Kajal, which are crafted with natural ingredients like pure cow's ghee, rose petals, and organic oils to soothe and protect baby's eyes. These products are made using traditional Ayurvedic methods, dating back over 5,000 years, and are free from chemicals. The brand's commitment to natural and effective ingredients has earned it a strong reputation, with customer reviews highlighting the products' gentleness and effectiveness, such as the Nayan Anjan Baby Kajal receiving a 92% positive review rate. Founded by Mira Kulkarni, Forest Essentials has expanded significantly, including the opening of its first standalone store in London in 2022. The brand's products are carefully prepared to ensure they are beneficial for eye health and beauty. You can explore more about Nayan Anjan Baby Kajal on their website.

Moms Co.

The Moms Co., a prominent D2C mom and baby care brand, has seen significant growth despite financial challenges. In FY23, the brand's revenue grew by 40% to INR 73.51 crore, although its net loss increased by 60% to INR 64.38 crore due to rising expenses, including a 74% increase in advertising expenses. For more detailed information on their products and offerings, you can visit their official website.

Chicco

Chicco, a brand under the Artsana Group, is a leading producer of baby care products, including cosmetics, and has made a significant impact in the Indian market since its operations began in 2010. Chicco's products adhere to the highest international standards of quality and safety, a crucial factor for new-age parents. The brand has been growing at a CAGR of above 35% in India and has a strong omnichannel presence, including exclusive brand stores, specialty baby shops, and online partners. Chicco's focus on quality and safety, along with its extensive product range, makes it a trusted brand for baby care essentials. The brand's loyalty program, Chicco Club, also contributes to its customer loyalty, with approximately 30-50% of consumers being loyal across different locations. Learn more about how Chicco reveals the science behind the art of delighting little customers.

Johnson & Johnson

Johnson & Johnson is a globally recognized leader in the baby care industry, particularly notable for its high-quality and dermatologically tested baby products. The company's baby care segment, which includes iconic products like Johnson's Baby Shampoo and Baby Lotion, generated approximately USD 1.56 billion in revenue in 2023. Johnson & Johnson's products are hypoallergenic and appeal to parents who prioritize safety and quality, contributing to its dominant position in both developed and emerging markets. Despite its strong brand recognition, the company's baby care segment has faced declines in recent years, but it remains a key player with a significant global presence. Johnson & Johnson's consumer health segment, which includes baby care, accounts for about 15.5% of the company's total sales.

Dabur

Dabur, as one of the leading Ayurvedic and natural health care companies, is renowned for its trusted and effective products, including those for baby care. While Dabur is more prominently known for products like Dabur Lal Tail and Dabur Gripe Water, its commitment to natural and safe formulations extends across its entire product range. Dabur's products, such as Dabur Lal Tail, have been favorites among mothers for generations due to their clinically proven benefits and Ayurvedic positioning. The company's strong distribution network, covering over 6.7 million retail outlets, ensures wide availability of its products. Dabur's focus on innovation and expanding its baby care portfolio further solidifies its position as a reliable brand for parents. Find out more about their baby care products on their website.