Top Hair Dye Brands for Vibrant, Long-lasting Color

In the ever-evolving world of beauty and personal care, selecting the right hair dye can feel like navigating a colorful maze, with each brand offering a promise of vibrant, lasting hues that cater to diverse hair types and fashion-forward styles. Whether you're aiming for a natural look or something bold and expressive, the options are plentiful and span across a spectrum of trusted names known for their innovation and commitment to hair health. As consumers become more informed and choosy, the demand for products that not only deliver vibrant color but also nourish and protect hair has never been higher. Interested in discovering which brands top the list for quality, innovation, and customer satisfaction? Read on to find out which standout products deserve a spot in your beauty routine.

Illustration of hair dye

Best brands of hair dye in 2025

L'Oréal Paris

L'Oréal Paris, a leading brand in hair color, holds a significant 20% market share in Europe as of 2023, and is part of the L'Oréal Group that achieved over 44.5 billion USD in revenue in 2023, with its hair coloring segment contributing 8.3% of the total sales; the brand manufactures hair color products on a large scale, such as the plant in Mexico that produces over 100 million units yearly since 2013 and offers a variety of at-home and professional hair color options, solidifying its position as a top choice for consumers and hairstylists. L'Oréal Paris is constantly innovating, as demonstrated by its research and development expenses that peaked at 1.29 billion euros in 2023. You can explore their range of products here.

Clairol

Clairol, founded in 1931, revolutionized at-home hair coloring with the 1956 launch of "Miss Clairol," which increased the number of women coloring their hair from 7 to 40 percent by the 1970s, and by 2000, 45% of Clairol's sales were in coloring products, making it the second-largest hair colorant producer in the U.S. market. In January 2023, Clairol introduced new products including Root Touch Up Color + Volume 2-in-1 Spray, Natural Instincts Bold, and Blonde It Up Crystal Glow Toners, further solidifying their position as a leader in the industry, with a variety of products designed to suit all hair types. You can explore their range of products.

Garnier

Garnier, a brand owned by L'Oréal, stands out as a prominent hair dye producer, holding a 15.56% market share in the U.S. in 2020. Their Garnier Nutrisse line is a popular choice due to its nourishing formula and grey coverage. While some users have noted a strong scent and potential for fading, many find the application easy and the color vibrant and long-lasting. Furthermore, Garnier has been recognized as a cruelty-free brand since 2021, making it a preferred choice for ethical consumers. They offer a wide range of permanent and semi-permanent at-home hair color options.

Wella Professionals

Established in 1880, Wella Professionals is a leading global brand in hair care, renowned for its high-quality professional hair color, with their Koleston Perfect line selling 1.5 tubes per second globally in 2023, and holding the position as the No. 1 Salon Color Brand in the World, available in over 150 countries. Wella Professionals continues to innovate in hair care, offering a wide range of products for various needs, including permanent and demi-permanent options, plus lighteners and toners, and has shown year-over-year growth since 2020.

Schwarzkopf

Schwarzkopf, a brand with over 125 years of hair expertise, is a leading producer of hair dye, recognized for its innovative products, such as the Keratin Blonde line, which was awarded the 2024 Product of the Year in the USA for the hair treatment category, and the Color Boost which won the same award in 2021 in the hair color category based on votes from 40,000 consumers; the brand's Keratin Color Permanent Hair Color Cream was also named "Best At-Home Hair Color" by Cosmopolitan readers in 2023, due to its long-lasting color, 100% gray coverage, and up to 80% less breakage; in the UK, Schwarzkopf's Live Color XXL was used by an estimated 1.64 million women in 2020, while the brand aims to reach 20% market share in the premium segment in India by 2025. The brand also offers a variety of products through its professional line, including the IGORA VIBRANCE demi-permanent hair color and BlondMe line of products.

Revlon

Revlon, founded in 1932, has established itself as a major player in the beauty industry, particularly known for its innovative hair dye products; their Colorsilk line held a 9.54% sales share in the U.S. market in 2020, securing the second position among leading brands. Revlon offers a range of hair coloring options, including permanent, semi-permanent, and root touch-up solutions, with their ammonia-free formulas often enriched with keratin and silk amino acids for healthier-looking hair; the global hair color market is projected to reach $32.99 billion by 2027, indicating substantial growth potential for brands like Revlon.

Manic Panic

Manic Panic, a leader in creative hair color for over 40 years since its start in 1977 in New York City, is renowned for its vibrant, semi-permanent dyes available in numerous shades, including UV options. It is a favorite among celebrities and individuals alike, with all of their hair color products being 100% vegan and cruelty-free, while also donating 15% of their profits to charity. You can explore their wide range of products at Manic Panic.

John Frieda

John Frieda is a well-known brand in the hair dye market, with their Precision Foam line receiving positive reviews for its easy application and even coverage, as evidenced by 86% of customers giving it 5-star ratings on Walmart. Though a 2022 survey showed that while 52% of U.S. hair care users are aware of the brand, only 21% of those who know the brand actually like it, a 2023 report notes it as one of the key players in the hair lightening product market. Many users find the foam formula less messy than traditional dyes and report salon-quality results with vibrant, long-lasting color that effectively covers grey hair, while 57% of users on makeupalley.com would repurchase the product. John Frieda's foam dye is a permanent hair color, and available in many shades.

Madison Reed

Madison Reed, a prestige beauty brand, has revolutionized at-home hair coloring, earning five Allure Best of Beauty Awards, including recognition for their Root Touch Up + Brow Filler for two consecutive years, and achieving over $100 million in revenue in 2020, with 130% growth that same year. Their products, enriched with ingredients like argan oil and ginseng root extract, are ammonia, resorcinol, and PPD-free, and are designed to empower individuals to achieve salon-quality results at home. Madison Reed's innovative solutions are now available in over 1,500 Walmart stores, as well as online. You can explore their offerings on their official website.

Arctic Fox

Arctic Fox, established in 2013, is a leading brand in vibrant, semi-permanent hair dyes, known for its long-lasting colors that typically last 4-8 weeks on bleached hair. Their vegan and cruelty-free formula, developed with two years of research, is made with plant-based proteins and without harsh chemicals like peroxide, ammonia, or ethyl alcohol; additionally, 15% of their profits are donated to animal-centered charities. Certified by Leaping Bunny since 2020, Arctic Fox offers a DIY-friendly, conditioning formula that fades within its original color spectrum and is available at major retailers like Ulta, Sally Beauty, and Amazon. You can explore their wide array of colors and products at their official website.